E-Retailers Biggest Mistake – Underestimating Their Data
Melissa Team | |
E-commerce businesses must constantly contend with fraud prevention, customer retention and competitor intervention to stay successful. What if e-retailers already have the tools they need to conquer these challenges at their fingertips? Melissa interviews VP of Marketing, Greg Brown, for his take on how e-retailers can leverage their data for increased ROI, timely deliveries and better customer experiences. He addresses everything from cart abandonment to stolen credit cards in the Q&A – An Executive Conversation published for Internet Retailer. Explore how you can leverage your very own data for more personalized customer experiences, fraud prevention and lead generation.