E-commerce businesses are held to high standards. Why? Amazon. The conglomerate provides immediate, transparent shipping rates, setting the precedence that all other retail websites must provide the same. If they don’t? Customers abandon ship – or in a more literal sense, the shopping cart. Online apparel company, Huf, recognized the need to keep up.

Explore how Huf is making strides in keeping up with the goliath of e-commerce in this case study. See how address verification helped Huf realized the benefits of predictive shipping – including decreased cart abandonment and an increased number of customers who picked faster shipping over free shipping.