Melissa Highlights Big Data Quality Tools at CDAO Singapore

Seamless Data Quality Powers Actionable Intelligence from Customer Data Singapore – July 16, 2019 – Melissa, a leading provider of global contact data quality and identity verification solutions, today announced it will demonstrate its comprehensive suite of Big Data Quality tools and services at Chief Data & Analytics Officer Singapore, July 23-24, 2019. Melissa’s Big Data Quality tools prevent incorrect,…

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Using Address Verification to Foil the Bad Guys

How an Accounts Payable Company used Data Verification Services to Ward off Transaction Fraud Fraud prevention relies heavily on how quickly and confidently an organization can determine the customer is who they say they are – a process that’s easier said than done. In fact, 84% of businesses have fallen victim to fraud. Implementing a process to identify your customer…

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E-Retailers Biggest Mistake – Underestimating Their Data

E-commerce businesses must constantly contend with fraud prevention, customer retention and competitor intervention to stay successful. What if e-retailers already have the tools they need to conquer these challenges at their fingertips? Melissa interviews VP of Marketing, Greg Brown, for his take on how e-retailers can leverage their data for increased ROI, timely deliveries and better customer experiences. He addresses…

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Amazon’s Secret Weapon – The Power of Predictions

What makes Amazon so successful? Most retailers are asking themselves this question today as Amazon continues to conquer the global retail market and further revolutionize the eCommerce landscape. Melissa’s VP of marketing has lent his expertise on one aspect of the retail Goliath that has forever changed customers’ expectations – shipping predictions. Learn all about Amazon’s secret weapon and how…

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Your Deduplication Processes May be Leaving You at Risk for GDPR Fines

Once-trusted fuzzy matching algorithms may be leaving your organization vulnerable to hefty GDPR fines. The balancing act of false-positives and false-negatives in single customer view (SCV) systems used to favor the false-negative side, with near negligible error results. However, the standard of that balancing act has now been redefined by the GDPR regulations. Find out how GDPR has moved the…

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CalOptima Deploys Data Warehouse with Melissa’s Help

Find out how CalOptima successfully deployed a data warehouse with the help of Melissa’s easy-to-integrate Data Quality Components for SQL Server to turn such a tremendous undertaking into a simple task. CalOptima, a county organized health system, serves more than 400,000 members, making it the second largest health insurer in Orange County, CA. CalOptima embarked on a mission to migrate…

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Rinsing Out Bad Patient Data Increased Efficiency for Dental School

Unverified and outdated address data plagued the database of the University of Iowa’s School of Dentistry, having a tremendous effect on the communication with its patients. Check out this case study to see how the dental school rinsed out bad data, continues to maintain sparkly clean patient records, and most importantly, increased operational efficiency. Mailing has always been an integral…

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Washington University Increases Revenue Ten-Fold with Melissa Technology

The headline is true – the University of Washington increased its fundraising revenue ten-fold after implementing Melissa’s solutions. This resulted in a staggering $2.7 billion win in campaign revenue. Read the entire case study to see what the University has to say about their experience with Melissa and what exactly it was that led to such a jump in revenue.…

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