Integrate Data Quality into ETL Workflows – DBAs will Thank You

Tired of the ETL grind? Work faster and smarter with Melissa and Talend. In the era of big data, DBAs spend much of their time transferring, migrating, and cleaning disparate data. Melissa makes this more efficient by adding data quality into the workflow to help DBAs work smarter and faster with clean data. Read this article in Database Trends and…

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When does Big Data become Bad Data?

Last month, we spoke about big data and the importance of leveraging such data to provide insights to drive better informed business decisions. But at what point does this data become useless? As we mentioned, big data provides detailed insight as it draws upon information from a number of sources and data points and thus, big data can reveal new…

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Melissa’s Trust and Compliance Checklist Promotes Comprehensive Enterprise Data Quality

Company Receives SOC2 Certification; Outlines Criteria for Trusted Data in Banking, Healthcare, Marketing and More Melissa, a leading provider of global contact data quality and identity verification solutions, today announced its trust and compliance checklist, helping enterprises understand and evaluate complex criteria for secure, optimized data quality operations. The company is committed to trust and compliance leadership, securing its continued SOC2…

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The Generation of the mobile phone

Mobile phones sales have been increasing year in year out and the number of mobile users is expected to surpass five billion by 2019. It was estimated that approximately 63% of the world population owned a mobile phone in 2016 and this number is due to increase to 67% in 2019. This growth in mobile phone ownership demonstrates the need…

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Another successful event for Team UK! #TFM18

Last week, the team had a fantastic time at Technology for Marketing 2018. It was fun-filled and jam packed two days but we couldn’t have wished for a better two days at the event. Although, getting to Olympia London was a slight issue with train delays running havoc on the event schedule, the team all made it in piece for…

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The Relationship between Data Governance and GDPR

According to the GDPR, personal data refers to any information related to a person including name, photo, email, address, bank details, social media updates, medical information and even IP addresses. It can come in various forms and contains several data elements. Data governance and GDPR are complementary as a strong data governance program is vital for GDPR compliance and with…

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Carpe DM!

By Alan Rosenspan, President, Alan Rosenspan & AssociatesRemember how much direct mail you used to receive?How much time it took you to sort through it, see what was interesting or relevant, and select the envelopes you wanted to open?Not anymore.Direct mail volume is down significantly in the last quarter of 2008, and the first two quarters of 2009 - and…

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How to Deal with “Do Not Mail” Mania

By PostCom, Association for Postal CommerceThese days in the mailing industry undoubtedly are not the best of times. They may not be the worst either, but they certainly are challenging. For the past three years, those who use mail for business communication and commerce have had to deal with unrelenting attacks by self-styled critics of our industry and practices who…

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Prospect Better to Grow Existing Lists

Greg Grdodian, President, Edith Roman-ePost DirectDo you know what you're doing? That's not a personal question. All mailers should ask it when building their customer lists. It means, simply, do you have a plan in place? If it's time to generate more top-line revenue, then it's time to grow your list. It should be done methodically, using tried-and-true direct marketing methods. First,…

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