Leaking Profits? Plug up the UAA Drain!

Are you struggling to keep printing postage and service costs down? One culprit that could be putting a drain on your profit is return mail. You’d be surprised how undeliverable-as-addressed mail (UAA) can operate like a small tax on your business – costing a little bit in a lot of areas. Turn to page 24 in Mailing Systems and Technology’s…

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E-Retailers Biggest Mistake – Underestimating Their Data

E-commerce businesses must constantly contend with fraud prevention, customer retention and competitor intervention to stay successful. What if e-retailers already have the tools they need to conquer these challenges at their fingertips? Melissa interviews VP of Marketing, Greg Brown, for his take on how e-retailers can leverage their data for increased ROI, timely deliveries and better customer experiences. He addresses…

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How to Drain a Murky, Big Data Swamp

Gathering data without proper governance can turn data lakes into data swamps – devoid of metadata management, rife with duplication, plagued with errors, and presenting an opaque view of your operations. But Big Data verification and governance solutions can transform expanding data volumes into trusted, actionable information across the enterprise. Melissa’s V.P. of Enterprise Sales and Strategy, Bud Walker, shares…

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Amazon’s Secret Weapon – The Power of Predictions

What makes Amazon so successful? Most retailers are asking themselves this question today as Amazon continues to conquer the global retail market and further revolutionize the eCommerce landscape. Melissa’s VP of marketing has lent his expertise on one aspect of the retail Goliath that has forever changed customers’ expectations – shipping predictions. Learn all about Amazon’s secret weapon and how…

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Your Deduplication Processes May be Leaving You at Risk for GDPR Fines

Once-trusted fuzzy matching algorithms may be leaving your organization vulnerable to hefty GDPR fines. The balancing act of false-positives and false-negatives in single customer view (SCV) systems used to favor the false-negative side, with near negligible error results. However, the standard of that balancing act has now been redefined by the GDPR regulations. Find out how GDPR has moved the…

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Integrate Data Quality into ETL Workflows – DBAs will Thank You

Tired of the ETL grind? Work faster and smarter with Melissa and Talend. In the era of big data, DBAs spend much of their time transferring, migrating, and cleaning disparate data. Melissa makes this more efficient by adding data quality into the workflow to help DBAs work smarter and faster with clean data. Read this article in Database Trends and…

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When does Big Data become Bad Data?

Last month, we spoke about big data and the importance of leveraging such data to provide insights to drive better informed business decisions. But at what point does this data become useless? As we mentioned, big data provides detailed insight as it draws upon information from a number of sources and data points and thus, big data can reveal new…

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Melissa’s Trust and Compliance Checklist Promotes Comprehensive Enterprise Data Quality

Company Receives SOC2 Certification; Outlines Criteria for Trusted Data in Banking, Healthcare, Marketing and More Melissa, a leading provider of global contact data quality and identity verification solutions, today announced its trust and compliance checklist, helping enterprises understand and evaluate complex criteria for secure, optimized data quality operations. The company is committed to trust and compliance leadership, securing its continued SOC2…

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