Data Quality? That’s not in my job description!

It may not be explicitly stated but ensuring your company has good quality data is part of your job role. Why? Because all of us depend on data to do our work and if this data contains errors, it makes your job more complicated. What would I need to do? You need to advocate for data quality. When you come…

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Fintech Connect 2018

Promising to be Europe’s most exciting fintech trade show, there was a real buzz surrounding Fintech Connect. The team had high hopes and we were not disappointed – Fintech Connect was a fantastic two days and we had a great time meeting other exhibitors and talking to a number of individuals about all things KYC and AML. Day 1 was…

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Melissa’s Trust and Compliance Checklist Promotes Comprehensive Enterprise Data Quality

Company Receives SOC2 Certification; Outlines Criteria for Trusted Data in Banking, Healthcare, Marketing and More Melissa, a leading provider of global contact data quality and identity verification solutions, today announced its trust and compliance checklist, helping enterprises understand and evaluate complex criteria for secure, optimized data quality operations. The company is committed to trust and compliance leadership, securing its continued SOC2…

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The Generation of the mobile phone

Mobile phones sales have been increasing year in year out and the number of mobile users is expected to surpass five billion by 2019. It was estimated that approximately 63% of the world population owned a mobile phone in 2016 and this number is due to increase to 67% in 2019. This growth in mobile phone ownership demonstrates the need…

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Data Quality & Its Impact on Marketing Campaigns

Data is undoubtedly the backbone of any organization’s strategies and marketing campaigns. Simply put, if the right data is not available, or the quality of data is not up to the mark, analysts will end up making wrong decisions, which would have a trickledown effect from the higher echelons of the management teams, right till the lower levels within an…

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Melissa Sponsors PASS Summit Session on Optimizing Your Data Quality Business

Free Lunch and Learn Session Guides Data Quality Pros in Applying Tools, Accelerating Analytics, and Monetizing Data Cleansing Rancho Santa Margarita, CALIF – October 23, 2018 – Melissa, a leading provider of global contact data quality and identity verification solutions, today announced its PASS Summit session, “Data Quality: What’s in it For Me?” This free lunch and learn session is geared…

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What’s all the fuss about Big Data?

According to data analytics company SAS, big data is a term used to describe large volumes of data, whether structured or unstructured, that businesses deal with on a daily basis. Big data can be broken down into the three Vs: Volume: businesses collect data from various sources and with increasing use of the internet and social platforms, there is more…

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Melissa’s Clean Suite Powers Spotless Data in Dynamics CRM

Pristine Data Boosts Customer Experience and Success of Omnichannel Marketing; Demos at CRMUG Summit Rancho Santa Margarita, CALIF – October 2, 2018 – Melissa a leading provider of global contact data quality and identity verification solutions, today announced its Clean Suite toolset is optimized for Microsoft Dynamics CRM®, boosting customer experience and omnichannel engagement with immaculate customer data. Clean Suite will cleanse, match, and enrich…

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Melissa’s Clean Suite Fights Dirty Data in CRM Platforms

Vibrant Data Protects Customer Experience and Boosts Value of Omnichannel Marketing; Demos at Dreamforce #DF18 Rancho Santa Margarita, CALIF – September 26, 2018 – Melissa, a leading provider of global contact data quality and identity verification solutions, today announced its Clean Suite for CRM, comprehensive data quality tools and services that provide clean data for successful omnichannel marketing. Optimized for Salesforce,…

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