The Value of Data Quality in Machine Learning

Melissa IN Team | Data Quality, India, Machine Learning | ,

Artificial Intelligence and Machine Learning are gradually making their way from research applications to solving real-world problems. The applicability ranges from healthcare and industrial logistics to marketing and product design. That said, the results are relevant and dependable only if the data fed into the Machine Learning models meets certain quality standards.

Poor quality data skews results making the model unreliable.… Read More

Melissa Advocates Data Quality as Priority in the Battle Between Inflation and Marketing Programs

Melissa Team | 2022, Address Correction, Address Quality, Address Standardization, Address Validation, Address Verification, Data Quality, Mailing, ROI, Uncategorized | , , ,

ROI calculator demonstrates data quality’s critical role in eliminating waste, reducing costs, and avoiding lost opportunities

Rancho Santa Margarita, CALIF – November 16, 2022 – Melissa, a leading provider of global data quality, identity verification, and address management solutions, today advocated for prioritizing data quality in marketing operations strained by inflation and increasing costs. 

“Data quality touches every aspect of business, making it one of the most successful areas to shave dollars off the cost of customer outreach,” said Greg Brown, vice president global marketing, Melissa.… Read More

Melissa Data Named a Niche Player in 2022 Gartner® Magic Quadrant™ for Data Quality Solutions

Melissa Team | 2022, Data Quality, Gartner, Gartner Magic Quadrant, Press Release, Uncategorized | , , , , ,

Melissa Data positioned in report for third consecutive year

Rancho Santa Margarita, CALIF – November 15, 2022 – Melissa, a leading provider of global data quality and address management solutions, today announced it has again been recognized by Gartner in the Magic Quadrant for Data Quality Solutions1. Melissa Data was one of 16 vendors included in the report.… Read More

Hohe Datenqualität als Basis für funktionierende Loyalitätsprogramme

Melissa DE Team | 2022, Data Quality, Datenqualität, Germany | , ,

Supermärkte, Möbelhäuser, Fluggesellschaften, Hotelketten – zahlreiche Unternehmen unterhalten Loyalitätsprogramme. Kunden profitieren unter anderem von Rabattaktionen, vergünstigten Angeboten oder Gratisprämien. Anbieter wollen in erster Linie erreichen, dass ihre Kunden ihnen treu bleiben. Schließlich ist es wesentlich aufwendiger, neue Kunden zu akquirieren als bestehende zu halten. Das Ganze kann aber nur funktionieren, wenn die hinterlegten Kundenkontaktdaten akkurat sind.

Kundenbindung erfordert eine korrekte Ansprache

Mithilfe einer personalisierten Karte oder noch besser einer App können Anbieter jederzeit nachvollziehen, was ihre Kunden einkaufen.… Read More

6 Things You Can Do To Improve Your Microsoft Dynamics 365 Data

Melissa AU Team | Australia, Data Quality | , ,

Since its launch a few years ago, Microsoft Dynamics 365 has repeatedly proved how it can benefit organizations. It empowers companies to offer better customer service, higher marketing conversions, better sales and more reliable analysis.

In today’s world, data handling and customer service are the most important factors determining a company’s chances of success. Of course, to experience these benefits, you must work with trustworthy data.… Read More