E-Retailers Biggest Mistake – Underestimating Their Data

E-commerce businesses must constantly contend with fraud prevention, customer retention and competitor intervention to stay successful. What if e-retailers already have the tools they need to conquer these challenges at their fingertips? Melissa interviews VP of Marketing, Greg Brown, for his take on how e-retailers can leverage their data for increased ROI, timely deliveries and better customer experiences. He addresses…

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The Importance Of E-Mail Validation: How To Solve Key Data Issues?

An essential part of email marketing, email validation ensures that emails reach their destinations without fail. Email validation helps in minimizing spam traps, the rate of email bounces, and complaints from subscribers due to incorrect and invalid data. An Email Validation service helps to prevent hard bounces which could get you blocked as the number goes higher. Email validation minimizes…

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Capturing Current & Correct Customer Data – Why is it so Important in E-Commerce?

Up Close & Personal – The Four P’s of People Data Nothing holds more value for ecommerce organizations than accurate people data – name, address, phone, email and demographics. We have outlined four major factors that impact the success of a business and increase customer satisfaction in regards to accurate and complete people data. 1. Protect your organization – By…

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Email Validation: the backbone of every email marketing campaign

Business and consumers rely heavily on emails, when it comes to communicating with each other. Since email messaging is an integral part of every business’ communication channel, it has become one of the most important communication tools within the business world. With this said and done, there is no denying the fact that email marketing has become a high level…

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Whois Data Added to Global Email & Global IP Web Services

Melissa is pleased to announce a new, complimentary addition to Global Email and Global IP web services – Whois records. Whois records offer a quick and easy way for programmers to utilize our API to provide real-time details for more than 2,864 TLDs and 300+ million domains. The service provides the ability to retrieve key data points such as: Registrant…

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Verify National ID like SSN with Personator

by Michael Johnson, Sales Engineer Personator has never yielded the crown of contact verification, and that is no accident.  Personator is the quintessential contact verification service.  Nowhere else can you find a fast, no maintenance, easy-to-use web service that will give you a level of certainty your data is not only good, but that it is correct.  One of our newest…

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