Insights and Analysis for the Data-Driven Enterprise
Insights and Analysis for the Data-Driven Enterprise
Though there are many ways for companies to communicate with customers, email still remains the most popular choice. By 2025, the number of email users around the globe is expected to reach 4.6 billion.
Emails can be used to announce new ranges and seasonal discounts, confirm orders, send bills and more. Companies can use emails to reach out to people across the world and streamline business processes.… Read More
Of all the communication channels used by companies to reach out to customers, emails continue to be the most preferred. The global e-mail market valuation is expected to reach $17.9 billion by 2027.
Most marketers would rather stop their social media activities rather than give up on email marketing. Emails are a great way of staying connected to the existing customer base and reaching out to a new customer base.… Read More
Getting customer data in order smooths mobile-friendly checkout and distinguishes customer experience
Rancho Santa Margarita, CALIF – August 12, 2021 – Melissa, a leading provider of global data quality and address management solutions, today announced its “Five-Step Holiday Preparedness Plan,” slated for presentation at the North American Holiday Season Summit, a virtual event bringing together leading experts in ecommerce, digital marketing, and retail operations from major brands across the United States.… Read More
Despite all technological advancements, emails are still the best way for organizations to reach out to new and existing customers. As of 2019, there were over 5.6 billion active email addresses.
73% of the millennial population prefers to communicate with businesses through emails but they expect the email content to be relevant to their needs. To keep their main email accounts clean and free from spam, many consumers use disposable email addresses. While this is beneficial for the consumer, it’s a big challenge for marketers. You need to be able to identify disposable emails and remove them from your database.
Read more “What Are Disposable Email Addresses And How Can You Clean Them From Your Database?”Melissa Fuels Smarter Direct Mail Strategies that Recognize the Shift to Work-from-Home
Full contact intelligence acknowledges permanent changes in the definition of the workplace
Rancho Santa Margarita, CALIF – May 12, 2021 – Melissa, a leading provider of global data quality and address management solutions, today announced full contact intelligence tools and solutions for direct marketers, linking personal and professional data for a single contact. Melissa’s tools and services pair robust consumer data with a spectrum of third-party datasets, empowering marketers with identity cross-matching that closes gaps in data profiles and delivers a full, single view of the customer.
