Data Cleansing – What You Need to Know

Today, organisations heavily rely on data for everyday business activities. This makes data cleansing a critical requirement for anyone who has a database, so their organisation can yield better results across all operations. Following are some core benefits of cleansing your data 1. A complete, accurate and real-time view on your database Up to 30% of a database can go…

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Melissa Data Quality Solutions Help Protect Voting Rights and Empower Vote by Mail

Rancho Santa Margarita, CALIF – June 16, 2020 – Melissa, a leading provider of global data quality and address management solutions, today announced a special voter registration data file analysis and processing service to help election boards and registrars improve the accuracy of voter rolls to support implementation of vote by mail programs. Heading into the U.S. general election in…

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The Benefits of Email Verification

For a long time, we have recognised email to be a core communications channel. With 37% of UK companies stating that email is the most important means of communications with their customer base it’s a key channel for generating revenue. We also know that something with an everyday core value comes with everyday problems, which brings us to the subject…

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CRM Maintenance: A Step by Step Guide on How to Clean & Maintain your CRM Database

As many of you know, a customer relationship management (CRM) platform is a vital part of the sales process, which entails keeping customers and prospects happy while moving them through the CRM pipeline. But many businesses forget the role CRM plays in the entire customer life cycle. CRM platforms can be used for continuous communications with current and potential prospects…

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E-Retailers Biggest Mistake – Underestimating Their Data

E-commerce businesses must constantly contend with fraud prevention, customer retention and competitor intervention to stay successful. What if e-retailers already have the tools they need to conquer these challenges at their fingertips? Melissa interviews VP of Marketing, Greg Brown, for his take on how e-retailers can leverage their data for increased ROI, timely deliveries and better customer experiences. He addresses…

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The Importance Of E-Mail Validation: How To Solve Key Data Issues?

An essential part of email marketing, email validation ensures that emails reach their destinations without fail. Email validation helps in minimizing spam traps, the rate of email bounces, and complaints from subscribers due to incorrect and invalid data. An Email Validation service helps to prevent hard bounces which could get you blocked as the number goes higher. Email validation minimizes…

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Capturing Current & Correct Customer Data – Why is it so Important in E-Commerce?

Up Close & Personal – The Four P’s of People Data Nothing holds more value for ecommerce organizations than accurate people data – name, address, phone, email and demographics. We have outlined four major factors that impact the success of a business and increase customer satisfaction in regards to accurate and complete people data. 1. Protect your organization – By…

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