Melissa Automates Clean Data Processes with Intuitive Customer Data Validation Platform

Unison reduces strain on SQL developers by empowering data stewards to manage operations – no programming expertise required Rancho Santa Margarita, CALIF – November 4, 2020 – Melissa, a leading provider of global data quality and address management solutions, today announced its Unison customer data verification platform as an easy-to-deploy solution for data stewards to maintain impeccable customer data. Unison brings together…

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Best Practices for a Better Email Sender Reputation

Studies have proved that one of the best ways for brands to reach out to their customers and engage with them is through email marketing. This holds true for a mature audience as well as a young, tech-savvy audience. That said, no email campaign can be successful if your emails do not reach the intended recipients. This is where your…

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PYMNTS October Tracker: Melissa on Email Verification Evolution

COVID-19 has changed the way consumers interact – i.e. preference for ecommerce and digital connection has skyrocketed and maintained its popularity even as storefronts begin to reopen. But unfortunately, fraudsters seem to continue to take advantage of this digital norm. How can email verification assist in fraud prevention initiatives while maintaining a seamless, easy onboarding experience for consumers? Download the…

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Data Cleansing – What You Need to Know

Today, organisations heavily rely on data for everyday business activities. This makes data cleansing a critical requirement for anyone who has a database, so their organisation can yield better results across all operations. Following are some core benefits of cleansing your data 1. A complete, accurate and real-time view on your database Up to 30% of a database can go…

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Melissa Data Quality Solutions Help Protect Voting Rights and Empower Vote by Mail

Rancho Santa Margarita, CALIF – June 16, 2020 – Melissa, a leading provider of global data quality and address management solutions, today announced a special voter registration data file analysis and processing service to help election boards and registrars improve the accuracy of voter rolls to support implementation of vote by mail programs. Heading into the U.S. general election in…

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