Melissa Fuels Smarter Direct Mail Strategies

Melissa Team | 2021, Customers, Data Enhancement, Demographics, Direct Mail, E-Mail, eIDV, Email Append, Email Verification, Mailers, Mailing, Mailing & Shipping, NCOA, Press Release

Melissa Fuels Smarter Direct Mail Strategies that Recognize the Shift to Work-from-Home

Full contact intelligence acknowledges permanent changes in the definition of the workplace

Rancho Santa Margarita, CALIF – May 12, 2021 – Melissa, a leading provider of global data quality and address management solutions, today announced full contact intelligence tools and solutions for direct marketers, linking personal and professional data for a single contact. Melissa’s tools and services pair robust consumer data with a spectrum of third-party datasets, empowering marketers with identity cross-matching that closes gaps in data profiles and delivers a full, single view of the customer.

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Melissa Automates Clean Data Processes with Intuitive Customer Data Validation Platform

Melissa Team | 2020, Address Check, Address Correction, Address Standardization, Address Verification, Data Matching, Email Verification, Geocoding, Press Release, Unison

Unison reduces strain on SQL developers by empowering data stewards to manage operations – no programming expertise required

Rancho Santa Margarita, CALIF – November 4, 2020 – Melissa, a leading provider of global data quality and address management solutions, today announced its Unison customer data verification platform as an easy-to-deploy solution for data stewards to maintain impeccable customer data. Unison brings together all of Melissa’s data quality API capabilities including global address, name, phone, email verification, geocoding, and data matching, into a flagship UI that is fast, scalable, and requires no programming. Advanced, proprietary fuzzy matching algorithms with golden record/survivorship rules are built in and controllable through a simple, intuitive interface.

When dealing with customer data, SQL Server developers face common issues such as unwieldy packages, system updates, extensive vendor options, and version control which exacerbate already complex automation and rapidly evolving processes,” said Bud Walker, vice president, enterprise sales and strategy, Melissa. “With Unison, data stewards are instead directly empowered to validate, cleanse, import, and export data via an intuitive, project-oriented framework, freeing their developer colleagues to tackle higher value tasks.

Unison offers flexibility through a data-agnostic technology stack, connecting disparate data streams to quickly verify, enrich, and unify customer profiles with accurate, up-to-date data. The platform is scalable across limitless nodes, with flexible collaboration, scheduling, and rights management. Its architecture capitalizes on existing computer assets, disseminating customer data quality jobs across the enterprise and harnessing the processing power required to quickly render contact data clean and reliable. Scalable to accommodate huge datasets and multiple secure users, Unison also offers visual analytics, detailed logging, and audit trails for stewards and stakeholders alike.

Gain more insight on Unison with a product demo or via Pass Virtual Summit 2020, November 10-13. To connect with members of Melissa’s global intelligence team, visit or call 1-800-MELISSA.

About Melissa
Since 1985, Melissa has specialized in global intelligence solutions to help organizations unlock accurate data for a more compelling customer view. More than 10,000 clients worldwide in arenas such as retail, education, healthcare, insurance, finance, and government, rely on Melissa for full spectrum data quality and ID verification software, including data matching, validation, and enhancement services to gain critical insight and drive meaningful customer relationships. For more information or free product trials, visit or call 1-800-MELISSA (635-4772).

Media contacts
Greg Brown
Vice President, Global Marketing, Melissa
+1-800-635-4772 x1130

Jacqueline Zerbst
MPowered PR for Melissa

Best Practices for a Better Email Sender Reputation

Melissa IN Team | Email Verification | , ,

Studies have proved that one of the best ways for brands to reach out to their customers and engage with them is through email marketing. This holds true for a mature audience as well as a young, tech-savvy audience.

That said, no email campaign can be successful if your emails do not reach the intended recipients. This is where your reputation as a sender becomes important. If you don’t have a good sender reputation, email service providers may divert your emails to the spam inbox. You may even be subject to fines. So, let’s take a look at the factors influencing your sender reputation and how you can improve it.

What Gives You A Poor Sender Reputation?

The key reasons why you may get a low sender reputation score are:

  • Recipients often mark your emails as spam
  • Not enough recipients open your emails
  • High bounce rate or a high number of emails sent to invalid email accounts consistently
  • High un-subscription rates

At the crux of these factors lies a reliance on bad data. Think about it – would a person who signed up to receive emails from you mark them as spam? No – this typically happens when information in your database is outdated. For example, if a subscriber signed on to a newsletter with a work email address and later left that job, any email sent to that address would bounce. The good news is that there’s plenty you can do to improve your sender reputation.

Simple Steps To Improve Sender Reputation

The first step to improving your sender reputation is, understanding where you stand. To do this, you should conduct an IP reputation check. IP reputation is typically scored between 0 and 100 with 100 being the highest. Your reputation should ideally be above 70. If it is below 70, here are a few things you can do.

  • Verify email addresses before they enter the system

Given how poor data can damage your sender reputation, the first step towards improving it is to clean your email database. For this, you must first ensure that all email addresses being added to the database are complete and valid. There are a number of email verification tools that can help with this task.

They can help identify incomplete email addresses or those with incorrect syntax and make corrections to them. For example, if a person enters his email address as, the verification tool will correct it to Also, avoid buying or renting email address lists for your marketing campaigns. Similarly, you may want to avoid adding official work email addresses to your mailing lists.

  • Keep the database clean

In addition to verifying new entries to your database, you must also monitor the health of your database from time to time. Email addresses should be checked for their validity regularly. You need to check that the email addresses listed are complete, correct and still in use. If you were to do this manually, it would take a lot of time and may additionally inconvenience your customers. Email verification tools conduct this validation without the need for manual inputs from the customer and are much quicker.  Database cleaning should not be a one-time affair but an ongoing process.

  • Use segmented email lists

Customers often mark emails as spam or unsubscribe from mailing lists when the content of the emails do not interest them. Given that you probably offer more than one service, customers have unique reasons for signing up for your emails. To ensure that your emails contain information that will interest your customers, avoid using a single long list but use shorter, segmented lists. This makes it easier to match relevant content to your customer’s needs and preferences. For example, you may segment a mailing list according to the recipient’s location, age, their past purchases, etc.

  • Personalize the subject line

Personalizing the subject line of your emails can increase open rates by as much as 50%. This is one of the simplest steps that can get your message delivered and help boost your sender reputation. Instead of using a generic subject line, use it as an extension of your salutation and make sure you mention the recipient’s name in the subject line.

In Conclusion

Emails are a powerful means of marketing your products and services. By protecting your sender reputation, you can maximize the results from an email marketing campaign. With the right tools, you can ensure that your emails reach the right people, without getting pushed into the spam folders or filters. Further, you can ensure that they contain information that is relevant and adds value to your customers so that your audience looks forward to your emails and engages with them.

Finally, use an email verification tool to check your subscriber list before sending any messages. This kind of tool will help you remove invalid addresses from your list, which helps to preserve your IP reputation.