Melissa Advocates Data Quality as Priority in the Battle Between Inflation and Marketing Programs

Melissa Team | 2022, Address Correction, Address Quality, Address Standardization, Address Validation, Address Verification, Data Quality, Mailing, ROI, Uncategorized | , , ,

ROI calculator demonstrates data quality’s critical role in eliminating waste, reducing costs, and avoiding lost opportunities

Rancho Santa Margarita, CALIF – November 16, 2022 – Melissa, a leading provider of global data quality, identity verification, and address management solutions, today advocated for prioritizing data quality in marketing operations strained by inflation and increasing costs. 

“Data quality touches every aspect of business, making it one of the most successful areas to shave dollars off the cost of customer outreach,” said Greg Brown, vice president global marketing, Melissa.… Read More

Is Your Address Validation Process Leading to Shipping Damages?

Melissa IN Team | Address Validation, India, Mailing & Shipping | , ,

It’s frustrating when an order is returned not because the customer didn’t like it but because the delivery address was wrong. There are many buildings and streets that share names. There are even a few cities that share names. Did you know there’s a Melbourne in Australia as well as Florida?

The customer may be the one who entered an incomplete or incorrect address but when they don’t get their order delivered on time, it’s your company that gets a bad name.… Read More

Why Street Address Validation Is So Important

Melissa IN Team | Address Validation, India, Street Route | , , ,

In today’s world where customers don’t always meet the buyers when making a purchase,  It’s largely an anonymous experience and brands must rely on the information buyers share about themselves. The trouble is, buyers may knowingly or unknowingly submit false information. Entering the wrong home address can cause many troubles – for example, orders may go undelivered resulting in a poor shopping experience for the customer and financial losses for the retailer.… Read More

Melissa 2022 Catalog Offers Solutions to Improve Address Management, ID Verification, and Data Enrichment

Melissa Team | 2022, Address Autocomplete, Address Check, Address Correction, Address Quality, Address Standardization, Address Validation, Address Verification, catalog, Data Enhancement, Data Enrichment, Global Address Verification, Global ID Verification, Identity Resolution, Identity Verification, International Address Verification, Press Release | ,

Industry resource highlights importance of global customer data tools for DBAs, developers, and direct marketers

Rancho Santa Margarita, CALIF – February 16, 2022 – Melissa, a leading provider of global data quality and address management solutions, today announced availability of its 2022 Melissa Solutions Catalog highlighting the company’s comprehensive suite of solutions and services that help keep customer data clean, up-to-date, and enriched for the greatest insights and most efficient business practices.… Read More

Address Validation – Benefits And Use Cases Explained

Melissa IN Team | Address Validation | , , , ,

Did you know that there are 288 places named Fairview in the USA? There are 5 more places in Canada and 3 in South Africa that share the same name! So, when someone tells you they live in Fairview, you don’t necessarily know the place they’re talking about until you get the state name or the pin code.

Businesses rely on street addresses not only to approximate delivery timelines but also to understand customer demographics and strategize marketing plans.… Read More