Global Business | Global Intelligence Blog

August 4, 2020August 10, 2020 Melissa DE Team 2020, Article, Data Quality, Datenqualität, E-Mail, E-Mail Validierung, Email Verification, Germany, Global Business, Global Email

So steigern Unternehmen den Erfolg von E-Mail-Kampagnen

Laut der Studie „E-Mail-Marketing Benchmarks 2020“, die absolit® Dr. Schwarz Consulting in Zusammenarbeit mit dem Deutschen Dialogmarketing Verband (DDV) erstellt hat, kommunizieren 95 Prozent der 5.000 deutschsprachigen Top-Unternehmen mit ihren Kunden per E-Mail. Dabei ist mit mehr als 99 Prozent vor allem der Anteil aus dem Handel sehr groß. Allerdings missachten Unternehmen einige Grundvoraussetzungen im Rahmen ihrer E-Mail-Marketing-Aktivitäten, so ein…

July 15, 2020July 14, 2020 Melissa Team 2020, Clean Suite, Data Enhancement, Data Integration, Data Management, Data Quality, Data Quality Services, Global Business, Global Data Quality, Press Release

Melissa Named a Leader in the G2 Grid Report for Data Quality

Rancho Santa Margarita, CALIF – July 14, 2020 – Melissa, a leading provider of global data quality and address management solutions, today announced two of its products—Melissa Data Quality Suite and Melissa Clean Suite—have been named “Leader” in the Grid Report for Data Quality | Summer 2020 by real users on G2, the world’s leading business solutions review website. With…

April 21, 2020August 10, 2020 Melissa DE Team 2020, Address Check, Address Correction, Address Quality, Address Standardization, Address Validation, Address Verification, Adressprüfung, Adressvalidierung, Analyzing Data Quality, Big Data, Data Management, Data Quality, Data Quality Services, Datenqualität, Ecommerce, Germany, Global Address Verification, Global Business, Global Data Quality, International Address Verification, KYC, Postal Address Standards, Whitepaper

Melissa gibt Tipps für Erfolg im E-Commerce

Anbieter von Datenqualitäts-, Identitätsprüfungs- und Adressmanagementlösungen veröffentlicht neues kostenloses Whitepaper Köln. „Das Geheimnis des Erfolgs für internationalen E-Commerce“ – unter diesem Titel hat Melissa ein neues Whitepaper herausgegeben. Darin informieren die Experten für Datenqualitäts-, Identitätsprüfungs- und Adressmanagementlösungen auf 14 Seiten, wie falsche Adressen, Onlinebetrug und weitere Faktoren das E-Commerce-Geschäft beeinträchtigen. Gleichzeitig stellt es professionelle Lösungen vor, die Unternehmen helfen, solche…

February 7, 2020August 10, 2020 Melissa DE Team 2020, Address Check, Address Correction, Address Quality, Address Standardization, Address Validation, Address Verification, Adressen-Autovervollständigung, Adressprüfung, Adressvalidierung, Big Data, Data Management, Data Quality, Data Quality Services, Datenqualität, Digital Identity Verification, Ecommerce, eIDV, Germany, Global Address Verification, Global Business, Global Data Quality, Global ID Verification, Identitätsprüfung, International Address Verification, News & Events, Personator, Personator World, Press Release, Presseberichte, Trade show

Internet World: Melissa präsentiert Lösungen für die internationale Adressprüfung

Globaler E-Commerce erfordert zusätzliche Maßnahmen für eine großartige Customer Journey / Melissa verfügt mit seiner 35-jährigen Firmengeschichte über umfassende Erfahrung bei der Validierung von Kundendaten Köln/München. Besucher der diesjährigen Internet World können sich am Stand von Melissa (Nummer: CO38) umfassend über das Thema internationale Adressprüfung informieren. Dieses ist aufgrund der kontinuierlichen Globalisierung und des damit verbundenen steigenden Wettbewerbsdrucks für E-Commerce-Anbieter…

January 14, 2020August 10, 2020 Melissa DE Team 2020, Big Data, Data Audit, Data Cleansing, Data Management, Data Quality, Data Quality Assessment, Data Quality Services, Datenqualität, Ecommerce, Germany, Global Business, Global Data Quality, Press Release, Presseberichte

Melissa feiert 35 Jahre in der Datenqualität

Fachwissen und Technologiekompetenz festigen globale Rolle bei der Verbesserung von Daten für Analytics, CRM, Handel und Compliance Köln. Melissa, ein führender Anbieter von globalen Lösungen zur Adress-, Namens-, E-Mail-, Telefon- und Identitätsprüfung, feiert sein 35-jähriges Firmenjubiläum. Das lange Bestehen von Melissa ist auf jahrzehntelange Expertise in allen Fragen rund um Adressen und umfassendes Fachwissen, das die Grundlage für globale Intelligenz…

May 20, 2019May 13, 2019 Melissa Team Address Validation, Article, Data Quality, Digital Identity Verification, Ecommerce, eIDV, Email Verification, Express Entry, Global Business, Global Data Quality

E-Retailers Biggest Mistake – Underestimating Their Data

E-commerce businesses must constantly contend with fraud prevention, customer retention and competitor intervention to stay successful. What if e-retailers already have the tools they need to conquer these challenges at their fingertips? Melissa interviews VP of Marketing, Greg Brown, for his take on how e-retailers can leverage their data for increased ROI, timely deliveries and better customer experiences. He addresses…

April 29, 2019April 18, 2019 Melissa Team Article, Data Audit, Data Matching, Data Quality, Duplicate Elimination, Fuzzy Matching, GDPR, Global Business, Global Data Quality, Identity Resolution

Your Deduplication Processes May be Leaving You at Risk for GDPR Fines

Once-trusted fuzzy matching algorithms may be leaving your organization vulnerable to hefty GDPR fines. The balancing act of false-positives and false-negatives in single customer view (SCV) systems used to favor the false-negative side, with near negligible error results. However, the standard of that balancing act has now been redefined by the GDPR regulations. Find out how GDPR has moved the…

April 22, 2019April 17, 2019 Melissa Team Address Quality, Article, Big Data, Data Cleansing, Data Governance, GDPR, Global Address Verification, Global Business, Global Data Quality, Global Email, Global ID Verification, Global IP Locator, Global Name, Global Phone Verification, Golden Record, Identity Resolution

Is Your Data GDPR Compliant Yet?

If you work with data, or if data is important to your brand, you’ve no doubt heard about GDPR. The General Data Protection Regulation is a piece of legislation which came into effect across the European Union on May 25, 2018. It not only affects European organizations, but any companies worldwide who market and have eCommerce operations that reach a…

March 11, 2019 Melissa Team Customer Identities, Data Governance, Data Quality, Digital Identity Verification, eIDV, EIV, FinTech, Full Contact Authentication, Global Address Verification, Global Business, Global Data Quality, Global Email, Global ID Verification, Global Name, Global Phone Verification, Identity Resolution, International Address Verification, News & Events, Personator, Personator World, Press Release, Web API

Melissa Features Identity Verification at Money20/20 Asia

Demos Highlight How to Combat Fraud, Minimize Risk and False Positives, and Maintain Compliance While Pursuing a Frictionless Customer Experience Singapore and Rancho Santa Margarita, CALIF – March 12, 2019 – Melissa, a leading provider of global contact data quality and identity verification (IDV) solutions, will demonstrate its comprehensive IDV solutions that work side-by-side with existing banking software platforms at…

October 10, 2018October 10, 2018 Melissa Team Global Address Verification, Global Business, Global Data Quality, Global Email, Global ID Verification, Global IP Locator, Global Name, Global Phone Verification, Personator, U.S. Property Service, Web API

Melissa Featured in Programmable Web’s API RoundUp

We were excited to learn - and announce - that 8 of Melissa's APIs were featured in ProgrammableWeb's Daily API RoundUp. The article stated, "Highlights include APIs from data intelligence solution provider Melissa for ensuring correct business contact data." Feel free to play around with our APIs - for free - using our Developer Portal. Check out Melissa.com/Developer for more info. Thanks…