Huawei Ban, U.S. Sanctions – What this Means for American Ecommerce

The Trump Administration has brought U.S. economic sanctions back into the public spotlight. Since placing Huawei, the world’s second largest smartphone maker, on the U.S. entity list, the Trump Administration has threatened more economic sanctions to countries and organizations throughout the world. The White House continues to tighten sanctions on Iran, threatens Turkey and warns European organization, Instex, with new…

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How Online Retailer Learned from Amazon to Decrease Cart Abandonment & Increased Sales

E-commerce businesses are held to high standards. Why? Amazon. The conglomerate provides immediate, transparent shipping rates, setting the precedence that all other retail websites must provide the same. If they don’t? Customers abandon ship – or in a more literal sense, the shopping cart. Online apparel company, Huf, recognized the need to keep up. Explore how Huf is making strides…

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E-Retailers Biggest Mistake – Underestimating Their Data

E-commerce businesses must constantly contend with fraud prevention, customer retention and competitor intervention to stay successful. What if e-retailers already have the tools they need to conquer these challenges at their fingertips? Melissa interviews VP of Marketing, Greg Brown, for his take on how e-retailers can leverage their data for increased ROI, timely deliveries and better customer experiences. He addresses…

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Amazon’s Secret Weapon – The Power of Predictions

What makes Amazon so successful? Most retailers are asking themselves this question today as Amazon continues to conquer the global retail market and further revolutionize the eCommerce landscape. Melissa’s VP of marketing has lent his expertise on one aspect of the retail Goliath that has forever changed customers’ expectations – shipping predictions. Learn all about Amazon’s secret weapon and how…

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Electronic Identity Verification Reduces Ecommerce Fraud by 90%

Ecommerce companies never seem to get ahead of sneaky fraudsters. Z1 Motorsports was no exception. Even after adopting an intensive 7-minute process to verify its customers, the company still suffered annual losses of $250,000, plus labor costs. Z1 realized something needed to be done - the automotive parts retailer called on Melissa for help with digital identity verification. After just one…

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5 Ecommerce Issues You Forgot–And How to Fix Them

Want to increase conversions, provide customers with a better shopping experience, and cut down on cart abandonment? Check out these five ecommerce issues you probably forgot and how to fix them to solve these problems and more.1. The Fat Finger Syndrome Customers are terrible at typing--especially when it comes to filling out incredibly small contact forms on their smartphones. The…

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Fraud Prevention for Ecommerce Merchants Part 2

Auto-Complete Addresses with Verified Information To ensure a customer can quickly enter their billing/shipping information and get through the payment process, with as little hassle as possible, is critical in ecommerce. The last thing online retailers need is a frustrated customer submitting long fields of contact information in a web form or in a shopping cart; especially on mobile devices.…

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Melissa Data Boosts Your Business Relationships So You Can Celebrate High Returns this Season

Does your holiday marketing need an elf for an assistant? Let's be real, who doesn't? Melissa Data is your holiday helper, with 5 valuable tips to help you lead a stunning marketing campaign from from now and on into the new year. Check it out! 1. Create a Tight Campaign StrategyTidy up your contact data before launch day. Achieve better returns when…

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