Electronic Identity Verification Reduces Ecommerce Fraud by 90%

Ecommerce companies never seem to get ahead of sneaky fraudsters. Z1 Motorsports was no exception. Even after adopting an intensive 7-minute process to verify its customers, the company still suffered annual losses of $250,000, plus labor costs. Z1 realized something needed to be done - the automotive parts retailer called on Melissa for help with digital identity verification. After just one…

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5 Ecommerce Issues You Forgot–And How to Fix Them

Want to increase conversions, provide customers with a better shopping experience, and cut down on cart abandonment? Check out these five ecommerce issues you probably forgot and how to fix them to solve these problems and more.1. The Fat Finger Syndrome Customers are terrible at typing--especially when it comes to filling out incredibly small contact forms on their smartphones. The…

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Fraud Prevention for Ecommerce Merchants Part 2

Auto-Complete Addresses with Verified Information To ensure a customer can quickly enter their billing/shipping information and get through the payment process, with as little hassle as possible, is critical in ecommerce. The last thing online retailers need is a frustrated customer submitting long fields of contact information in a web form or in a shopping cart; especially on mobile devices.…

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Melissa Data Boosts Your Business Relationships So You Can Celebrate High Returns this Season

Does your holiday marketing need an elf for an assistant? Let's be real, who doesn't? Melissa Data is your holiday helper, with 5 valuable tips to help you lead a stunning marketing campaign from from now and on into the new year. Check it out! 1. Create a Tight Campaign StrategyTidy up your contact data before launch day. Achieve better returns when…

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Improving Customer Retention

CRM's are a commonly used tool to gather information on customer's and improve customer relationships with the objective of customer retention. CRM's contain information on customer's name, address, email, phone and more that helps sales representatives have a deeper understanding and context around every individual customer. They create a centralized location where you can store all of your necessary contact…

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Delivering the Goods

As a retailer, you have probably taken the time to carefully select how you will ship your products. You've taken the time to select the right mailing package and the right packaging. You offer an amazing product with the quality shipping products, but have you done everything you can to ensure the delivery? How can you ensure delivery? Well, one…

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Effective Communications in a Global Marketplace

E-commerce has become a driving force behind making the world a smaller place. It's causing us to ask questions such as, "how do we ensure delivery of packages worldwide?" and "can we achieve a globalized address standard?" With 247 countries and territories in the world, only 117 have a postal code system. Plus, there are 175 different address formats. Then,…

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How Shipping Predictions Increase Ecommerce Sales

How often do your customers abandon their shopping carts? Probably than you'd like. As an online merchant, you have entered a playing field where the star athletes include monoliths like Amazon, who offer fast & free shipping to their customers. Do you feel like you can't compete?Something Amazon knows, that you might not, is that having the ability to disclose…

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