Improve Address Data Accuracy with Delivery Point Validation (DPV) and Address Verification

Melissa IN Team | Address Verification | , , ,

In today’s digital era, sending mail by post seems unnecessary. But, it’s still a very effective way to reach out to your audience. Direct mail has the third highest ROI. It’s much higher than that of an online display campaign or even a paid search.… Read More

PYMNTS October Tracker: Melissa on Email Verification Evolution

Cassidy Littleton | 2020, Ecommerce, Email Verification | , ,

COVID-19 has changed the way consumers interact – i.e. preference for ecommerce and digital connection has skyrocketed and maintained its popularity even as storefronts begin to reopen. But unfortunately, fraudsters seem to continue to take advantage of this digital norm. How can email verification assist in fraud prevention initiatives while maintaining a seamless, easy onboarding experience for consumers?… Read More

[WEBINAR] The Importance of Knowing Your Customer

Cassidy Littleton | 2020, Ecommerce | ,

Ecommerce volume is soaring—and the holidays will drive demand even higher. It’s more important than ever before to understand your website’s audience and avoid the problems that come from inadequate order verification.

In this webinar, we’ll draw from Digital Commerce 360 data and news reporting to discuss how retailers can avoid the problems that come from insufficient knowledge of their customers—as individuals.… Read More

5 Ways Retailers are Crazy Good at Using Data

Cassidy Littleton | Ecommerce, Geocoding, IP Location | , ,

Retailers Who Know How to Use Data…

… are basically unstoppable. Being well-versed in data for retail can unlock the ability to rock conversions, see into the future, and, perhaps most importantly, prevent fraud instantly. Recognizing the importance of data and knowing how to use it is like unlocking all the secret levels in a video game, but instead of just enjoying the satisfaction of beating the last boss, retailers experience the evergreen satisfaction of improving all business operations for the long-term.… Read More