Data Quality And Data Governance: Where To Begin?

Melissa AU Team | Data Governance, Data Quality | , , , ,

There’s no denying the importance of data in today’s world. When used the right way, data can give you a competitive edge over everyone else. According to the McKinsey Global Institute, data-driven organizations are 23 times more likely to outperform competitors in terms of new customer acquisition and have a 19 times higher likelihood of achieving above-average profitability.… Read More

Email Validation: Why You Want Quality Versus Quantity

Melissa IN Team | Email Verification | , ,

Of all the communication channels used by companies to reach out to customers, emails continue to be the most preferred. The global e-mail market valuation is expected to reach $17.9 billion by 2027. 

Most marketers would rather stop their social media activities rather than give up on email marketing.… Read More

Melissa Data – Nischenplayer im Gartner® Magic Quadrant für Datenqualitätslösungen 2021

Melissa DE Team | 2021, Datenqualität, Gartner Magic Quadrant, Germany, Presseberichte | , ,

Anbieter zum zweiten Mal infolge im Bericht positioniert

Köln. Gartner hat Melissa, einen führenden Anbieter globaler Datenqualitäts- und Adressmanagementlösungen, erneut als Nischenplayer im Magic Quadrant for Data Quality Solutions“1 positioniert. Melissa Data ist dabei eines von 15 bewerteten Unternehmen.Read More

Data Quality – The Hidden Enabler of Security and Compliance

Melissa AU Team | Data Quality | , , , ,

When guests check in to a 5-star hotel, they volunteer their personal information quite freely with the assurance that their data will be kept safe. After all, the customers are paying a premium for service. What happens when there’s a data breach – Marriott discovered the consequences when their systems were hacked and sensitive details of over 500 million customers were exposed.… Read More