data quality – Global Intelligence Blog

June 6, 2019May 28, 2019 Melissa Team Case Studies, Case Study, Data Quality

Clairvoyix Saves Thousands in Consumer Data Hygiene Costs

Saving money and boosting revenue is, more often than not, easier said than done. Not in the case of Clairvoyix. Clairvoyix has saved more than $100,000 in consumer data hygiene costs after finding the most accurate and affordable solution for their data verification needs, Melissa’s Data Quality Suite. Read how Clairvoyix, a consumer data management and direct marketing firm, cut…

May 30, 2019May 30, 2019 Melissa Team Case Studies, Case Study, Data Cleansing, Data Quality, Data Quality Services

Quality is the Missing Link in HealthLink’s Million+ Database

HealthLink depends on their data. And the company has a lot of it – it operates the largest multisourced database of active practicing physicians and allied health professionals. Their database helps the pharmacy, healthcare, medical device and insurance industries efficiently target their primary markets. With so much data to collect and manage, HealthLink recognized it was critical to implement a…

May 20, 2019May 13, 2019 Melissa Team Address Validation, Article, Data Quality, Digital Identity Verification, Ecommerce, eIDV, Email Verification, Express Entry, Global Business, Global Data Quality

E-Retailers Biggest Mistake – Underestimating Their Data

E-commerce businesses must constantly contend with fraud prevention, customer retention and competitor intervention to stay successful. What if e-retailers already have the tools they need to conquer these challenges at their fingertips? Melissa interviews VP of Marketing, Greg Brown, for his take on how e-retailers can leverage their data for increased ROI, timely deliveries and better customer experiences. He addresses…

May 9, 2019April 30, 2019 Author Case Studies, Case Study, Phone Append

Don’t Just Phone it in – Telephone Townhall Meeting Shows Why

Read the case study on how Melissa’s Phone Append solution helps the Telephone Town Hall Meeting pack the house every time, bolster valuable participation rates, and create more completed telephone townhall events with reliable phone records. The Telephone Town Hall Meeting offers an innovative approach in connecting citizens with local, state and federal politicians. They utilize proprietary technology to allow…

May 2, 2019April 30, 2019 Author Case Studies, Case Study, Data Quality

Pennsylvania Dept. of Banking Cashes in on Data Quality

Explore how the Pennsylvania Department of Banking and Securities was able to protect the financial security of consumers while extending outreach with the help of Melissa’s Data Quality Suite. The Pennsylvania Department of Banking and Securities is responsible for protecting residents against financial fraud. It is their job to quickly and accurately process hundreds of thousands of applications for brokers,…

April 30, 2019 Author Data Quality, MDM, Unison

MDM – Secure, Fast and Hassle-Free with Unison

Automated data quality routines, lightning fast processing (50 million records per hour), and no programming expertise required for master data management? Unison has you covered. It unifies all of Melissa’s data cleansing technologies through a straightforward, modern and powerful user interface without sacrificing speed or security. Explore what makes Unison so unique from other platforms and how it was designed…

April 29, 2019April 18, 2019 Melissa Team Article, Data Audit, Data Matching, Data Quality, Duplicate Elimination, Fuzzy Matching, GDPR, Global Business, Global Data Quality, Identity Resolution

Your Deduplication Processes May be Leaving You at Risk for GDPR Fines

Once-trusted fuzzy matching algorithms may be leaving your organization vulnerable to hefty GDPR fines. The balancing act of false-positives and false-negatives in single customer view (SCV) systems used to favor the false-negative side, with near negligible error results. However, the standard of that balancing act has now been redefined by the GDPR regulations. Find out how GDPR has moved the…

April 22, 2019April 17, 2019 Melissa Team Address Quality, Article, Big Data, Data Cleansing, Data Governance, GDPR, Global Address Verification, Global Business, Global Data Quality, Global Email, Global ID Verification, Global IP Locator, Global Name, Global Phone Verification, Golden Record, Identity Resolution

Is Your Data GDPR Compliant Yet?

If you work with data, or if data is important to your brand, you’ve no doubt heard about GDPR. The General Data Protection Regulation is a piece of legislation which came into effect across the European Union on May 25, 2018. It not only affects European organizations, but any companies worldwide who market and have eCommerce operations that reach a…

April 18, 2019April 17, 2019 Melissa Team Article, Data Quality, Data Quality Services, ETL, Talend

Integrate Data Quality into ETL Workflows – DBAs will Thank You

Tired of the ETL grind? Work faster and smarter with Melissa and Talend. In the era of big data, DBAs spend much of their time transferring, migrating, and cleaning disparate data. Melissa makes this more efficient by adding data quality into the workflow to help DBAs work smarter and faster with clean data. Read this article in Database Trends and…