Insights and Analysis for the Data-Driven Enterprise
Insights and Analysis for the Data-Driven Enterprise
As the pandemic locked down cities, like other businesses, banking and financial institutions too had to find digital ways to connect with customers. In the first half of 2020, the volume of banking transactions and digital payments increased by 10% and 21% respectively.… Read More
There’s no denying the importance of data in today’s world. When used the right way, data can give you a competitive edge over everyone else. According to the McKinsey Global Institute, data-driven organizations are 23 times more likely to outperform competitors in terms of new customer acquisition and have a 19 times higher likelihood of achieving above-average profitability.… Read More
Of all the communication channels used by companies to reach out to customers, emails continue to be the most preferred. The global e-mail market valuation is expected to reach $17.9 billion by 2027.
Most marketers would rather stop their social media activities rather than give up on email marketing.… Read More
Anbieter zum zweiten Mal infolge im Bericht positioniert
Köln. Gartner hat Melissa, einen führenden Anbieter globaler Datenqualitäts- und Adressmanagementlösungen, erneut als Nischenplayer im „Magic Quadrant for Data Quality Solutions“1 positioniert. Melissa Data ist dabei eines von 15 bewerteten Unternehmen.… Read More
When guests check in to a 5-star hotel, they volunteer their personal information quite freely with the assurance that their data will be kept safe. After all, the customers are paying a premium for service. What happens when there’s a data breach – Marriott discovered the consequences when their systems were hacked and sensitive details of over 500 million customers were exposed.… Read More
