data quality | Global Intelligence Blog

February 22, 2021February 24, 2021 Melissa AU Team Data Quality

The Evolution Of Data Quality

How do brands decide where to open a store? How does an entrepreneur decide where to advertise his new company? What makes a company decide to promote one product and not the others? Data – all of these decisions are based on data. Today, finding data is easy but this is not enough. To support good short-term and long-term decision…

January 20, 2021January 8, 2021 Melissa Team Direct Mail, Global Data Quality, Identity Verification, Mailing, Mailing Lists, Personator

What is Date of Death Data & Why Is It Useful?

Death-related data obtained from Social Security records, obituaries and other sources can be used for many purposes. When it comes to direct marketing, verifying death dates and removing deceased individuals from your mailing lists can benefit your business in several ways. Protect Your Brand Image & Maintain Customer Respect No matter how up-to-date your database is, there’s a good chance…

December 9, 2020December 9, 2020 Melissa IN Team Data Profiling

What is Data Profiling and Why Profile Your Data?

Many times the presumptions regarding the data that we store and provide are not always precise. Despite taking all necessary precautions our systems are not always totally free of bugs. As a result, the quality of data provided gets compromised and this could lead to several negative outcomes. So, what can be done to prevent such situations? You need to…

October 23, 2020October 23, 2020 Melissa AU Team Data Quality

Disparate, Dirty, Duplicated Data – Understanding the 3Ds of Bad Data

Disparate, Dirty, Duplicated Data - Understanding the 3Ds of Bad Data In 1999, NASA learned how expensive bad data can be the hard way when they lost the Mars Orbitor in space. Why did this happen – because the engineers made calculations based on the Imperial system of measurements while the NASA scientists used the Metric system. A simple mistake…

October 5, 2020October 8, 2020 Melissa DE Team 2020, Data Enhancement, Data Enrichment, Data Integration, Data Management, Data Quality, Datenqualität, Germany, Global Data Quality, Press Release, Presseberichte

Melissa ist Nischenanbieter im Gartner Magic Quadrant für Datenqualitätslösungen 2020

Führendes Forschungs- und Beratungsunternehmen zeichnet Anbieter für ihre Visionen und Umsetzungsfähigkeit aus Köln. Melissa, ein führender Anbieter globaler Datenqualitäts- und Adressmanagementlösungen, hat heute bekannt gegeben, dass Gartner das Unternehmen als Nischenanbieter im Magic Quadrant für Datenqualitätslösungen1 positioniert hat. Melissa ist einer von 16 Anbietern, die in dem Report bewertet wurden. „Das ist das erste Mal, dass wir von Gartner im…

August 6, 2020August 6, 2020 Melissa AU Team Data Profiling, Data Quality

The Need Of The Hour – Unified Data Profiling, Integration, And Quality

When it comes to making data usable, it is important to note that data profiling, data integration and data quality should ideally be practiced in tandem with each other but cannot be consolidated as a single practice. All three practices address related issues in data acquisition, assessment and improvement and are often conducted by the same team. What Is Data…

June 16, 2020 Melissa Team 2020, Address Check, Data Quality, Deduping, Duplicate Elimination, Email Verification, Identity Verification, Mailing, Phone Verification, Press Release, Vote By Mail

Melissa Data Quality Solutions Help Protect Voting Rights and Empower Vote by Mail

Rancho Santa Margarita, CALIF – June 16, 2020 – Melissa, a leading provider of global data quality and address management solutions, today announced a special voter registration data file analysis and processing service to help election boards and registrars improve the accuracy of voter rolls to support implementation of vote by mail programs. Heading into the U.S. general election in…

June 11, 2020 Melissa IN Team Data Quality

The Many Dimensions of Data Quality

When should you introduce a new product line? How much of your advertising budget should you earmark for social media? Should you renew your contract with a vendor? No organization keeps track of the number of decisions they take in a day. What’s common between 99% of these decisions is that they’re backed by data. Data is easy to collect…

January 14, 2020August 10, 2020 Melissa DE Team 2020, Big Data, Data Audit, Data Cleansing, Data Management, Data Quality, Data Quality Assessment, Data Quality Services, Datenqualität, Ecommerce, Germany, Global Business, Global Data Quality, Press Release, Presseberichte

Melissa feiert 35 Jahre in der Datenqualität

Fachwissen und Technologiekompetenz festigen globale Rolle bei der Verbesserung von Daten für Analytics, CRM, Handel und Compliance Köln. Melissa, ein führender Anbieter von globalen Lösungen zur Adress-, Namens-, E-Mail-, Telefon- und Identitätsprüfung, feiert sein 35-jähriges Firmenjubiläum. Das lange Bestehen von Melissa ist auf jahrzehntelange Expertise in allen Fragen rund um Adressen und umfassendes Fachwissen, das die Grundlage für globale Intelligenz…

January 7, 2020January 7, 2020 Melissa Team 2020, Address Verification, Data Quality, Deduping, Identity Resolution, International Address Verification, Matching, Press Release

Melissa Celebrates 35 Years in Enterprise Data Quality

Unsurpassed Domain Knowledge and Technology Expertise Fuel Global Role in Improving Data for Analytics, CRM, Commerce, and Compliance Rancho Santa Margarita, CALIF – January 8, 2020 – Melissa, a leading provider of global address, name, email, phone, and identity verification solutions, is celebrating its 35th anniversary with renewed commitment to continued growth and enterprise data quality leadership. The company’s longevity…