The Value of Data Quality in Machine Learning

Melissa IN Team | Data Quality, India, Machine Learning | ,

Artificial Intelligence and Machine Learning are gradually making their way from research applications to solving real-world problems. The applicability ranges from healthcare and industrial logistics to marketing and product design. That said, the results are relevant and dependable only if the data fed into the Machine Learning models meets certain quality standards.

Poor quality data skews results making the model unreliable.… Read More

Melissa Advocates Data Quality as Priority in the Battle Between Inflation and Marketing Programs

Melissa Team | 2022, Address Correction, Address Quality, Address Standardization, Address Validation, Address Verification, Data Quality, Mailing, ROI, Uncategorized | , , ,

ROI calculator demonstrates data quality’s critical role in eliminating waste, reducing costs, and avoiding lost opportunities

Rancho Santa Margarita, CALIF – November 16, 2022 – Melissa, a leading provider of global data quality, identity verification, and address management solutions, today advocated for prioritizing data quality in marketing operations strained by inflation and increasing costs. 

“Data quality touches every aspect of business, making it one of the most successful areas to shave dollars off the cost of customer outreach,” said Greg Brown, vice president global marketing, Melissa.… Read More

Melissa Data Named a Niche Player in 2022 Gartner® Magic Quadrant™ for Data Quality Solutions

Melissa Team | 2022, Data Quality, Gartner, Gartner Magic Quadrant, Press Release, Uncategorized | , , , , ,

Melissa Data positioned in report for third consecutive year

Rancho Santa Margarita, CALIF – November 15, 2022 – Melissa, a leading provider of global data quality and address management solutions, today announced it has again been recognized by Gartner in the Magic Quadrant for Data Quality Solutions1. Melissa Data was one of 16 vendors included in the report.… Read More

Melissa Named Leader in G2 Fall 2022 Grid Report

Melissa Team | 2022, Clean Suite, Data Quality, Data Quality Suite, G2 Crowd | , , ,

Melissa has once again been recognized as Leader by G2, the world’s leading peer-to-peer business review website, for both our Clean Suite and Data Quality Suite product offerings.

Melissa’s Clean Suite had an outstanding showing this quarter, with high marks in Data Quality, Email Verification, Address Verification, and Data Governance. Not only did Clean Suite rank highly, it also performed above market average in both Dashboard and Data Matching, and ranked newly in Data Governance under Ease of Setup.… Read More

Big Data In Retail: Common Benefits And 4 Real-Life Examples

Melissa IN Team | India, Retail | , , ,

From defining prices to forecasting demand and deciding what would be the best time to offer customers a discount, big data is revolutionizing the retail space. Did you know that product recommendation algorithms are responsible for 35% of Amazon’s sales? They’re not alone.

Both offline and online retailers are adopting data-first strategies to understand customer profiles, map their needs to products and devise marketing strategies that increase sales and profits.… Read More