data quality | Global Intelligence Blog

August 6, 2020August 6, 2020 Melissa AU Team Data Profiling, Data Quality

The Need Of The Hour – Unified Data Profiling, Integration, And Quality

When it comes to making data usable, it is important to note that data profiling, data integration and data quality should ideally be practiced in tandem with each other but cannot be consolidated as a single practice. All three practices address related issues in data acquisition, assessment and improvement and are often conducted by the same team. What Is Data…

June 16, 2020 Melissa Team 2020, Address Check, Data Quality, Deduping, Duplicate Elimination, Email Verification, Identity Verification, Mailing, Phone Verification, Press Release, Vote By Mail

Melissa Data Quality Solutions Help Protect Voting Rights and Empower Vote by Mail

Rancho Santa Margarita, CALIF – June 16, 2020 – Melissa, a leading provider of global data quality and address management solutions, today announced a special voter registration data file analysis and processing service to help election boards and registrars improve the accuracy of voter rolls to support implementation of vote by mail programs. Heading into the U.S. general election in…

June 11, 2020 Melissa IN Team Data Quality

The Many Dimensions of Data Quality

When should you introduce a new product line? How much of your advertising budget should you earmark for social media? Should you renew your contract with a vendor? No organization keeps track of the number of decisions they take in a day. What’s common between 99% of these decisions is that they’re backed by data. Data is easy to collect…

January 14, 2020August 7, 2020 Melissa DE Team 2020, Datenqualität, Germany, Global Data Quality, Press Release, Presseberichte

Melissa feiert 35 Jahre in der Datenqualität

Fachwissen und Technologiekompetenz festigen globale Rolle bei der Verbesserung von Daten für Analytics, CRM, Handel und Compliance Köln. Melissa, ein führender Anbieter von globalen Lösungen zur Adress-, Namens-, E-Mail-, Telefon- und Identitätsprüfung, feiert sein 35-jähriges Firmenjubiläum. Das lange Bestehen von Melissa ist auf jahrzehntelange Expertise in allen Fragen rund um Adressen und umfassendes Fachwissen, das die Grundlage für globale Intelligenz…

January 7, 2020January 7, 2020 Melissa Team 2020, Address Verification, Data Quality, Deduping, Identity Resolution, International Address Verification, Matching, Press Release

Melissa Celebrates 35 Years in Enterprise Data Quality

Unsurpassed Domain Knowledge and Technology Expertise Fuel Global Role in Improving Data for Analytics, CRM, Commerce, and Compliance Rancho Santa Margarita, CALIF – January 8, 2020 – Melissa, a leading provider of global address, name, email, phone, and identity verification solutions, is celebrating its 35th anniversary with renewed commitment to continued growth and enterprise data quality leadership. The company’s longevity…

June 6, 2019May 28, 2019 Melissa Team Case Studies, Case Study, Data Quality

Clairvoyix Saves Thousands in Consumer Data Hygiene Costs

Saving money and boosting revenue is, more often than not, easier said than done. Not in the case of Clairvoyix. Clairvoyix has saved more than $100,000 in consumer data hygiene costs after finding the most accurate and affordable solution for their data verification needs, Melissa’s Data Quality Suite. Read how Clairvoyix, a consumer data management and direct marketing firm, cut…

May 30, 2019May 30, 2019 Melissa Team Case Studies, Case Study, Data Cleansing, Data Quality, Data Quality Services

Quality is the Missing Link in HealthLink’s Million+ Database

HealthLink depends on their data. And the company has a lot of it – it operates the largest multisourced database of active practicing physicians and allied health professionals. Their database helps the pharmacy, healthcare, medical device and insurance industries efficiently target their primary markets. With so much data to collect and manage, HealthLink recognized it was critical to implement a…

May 20, 2019May 13, 2019 Melissa Team Address Validation, Article, Data Quality, Digital Identity Verification, Ecommerce, eIDV, Email Verification, Express Entry, Global Business, Global Data Quality

E-Retailers Biggest Mistake – Underestimating Their Data

E-commerce businesses must constantly contend with fraud prevention, customer retention and competitor intervention to stay successful. What if e-retailers already have the tools they need to conquer these challenges at their fingertips? Melissa interviews VP of Marketing, Greg Brown, for his take on how e-retailers can leverage their data for increased ROI, timely deliveries and better customer experiences. He addresses…

May 9, 2019April 30, 2019 Author Case Studies, Case Study, Phone Append

Don’t Just Phone it in – Telephone Townhall Meeting Shows Why

Read the case study on how Melissa’s Phone Append solution helps the Telephone Town Hall Meeting pack the house every time, bolster valuable participation rates, and create more completed telephone townhall events with reliable phone records. The Telephone Town Hall Meeting offers an innovative approach in connecting citizens with local, state and federal politicians. They utilize proprietary technology to allow…