How can MDM Strategies Smoothen Supply Chain Management?

Melissa AU Team | Master Data Management | , , , ,

Data quality is critical to supply chain performance. In turn, this affects customer experiences and the organization’s growth. As sales volumes and marketing channels increase, supply chain professionals must be able to manage all the various data assets such as product data, customer data, vendor data, etc.… Read More

How Companies Are Winning on Customer Data During COVID-19

Melissa IN Team | Customers | , , ,

To survive the COVID-19 pandemic, companies have had to reassess their marketing strategies and adapt to the world of eCommerce. People who never thought they would shop online and retailers who prided themselves on the exclusivity of their brick and mortar presence have had to look at the digital environment as the new normal.… Read More

Thank You! Melissa Recognized as Leader in Data Quality & Address Verification in G2 Summer 2021 Grid Report

Melissa Team | 2021, Address Verification, Data Quality, G2 Crowd | , ,

Melissa has yet again been recognized for leading Data Quality Solutions and Address Verification in G2 Crowd’s Summer 2021 Grid Report. This marks our 8th consecutive quarter of being recognized as a Leader. We’d like to thank our amazing customers for continuing to support us and leaving their reviews, scores and feedback through G2 Crowd, a leading peer-to-peer review site that focuses on business software.… Read More

Relationship between Data Quality and MDM

Melissa IN Team | Data Quality, India, Master Data Management | , , ,

When businesses need to make decisions about their future, they rely on data. Data is what determines where the next store should be opened, how to segregate customers on email lists, etc. Businesses deal with a plethora of data and it doesn’t help that the data is varied and formatted in different ways.… Read More

5 Ways To Use A CDP To Optimize Data Quality

Melissa IN Team | Customer Data Platform, Data Quality, India | , , , ,

In today’s customer-centric environment, businesses must be able to predict customer needs and offer personalized service. Your ability to do this is determined by the quality of customer data held. Poor data quality can keep even the best marketing campaigns from succeeding.… Read More