Melissa Advocates Data Quality as Priority in the Battle Between Inflation and Marketing Programs

Melissa Team | 2022, Address Correction, Address Quality, Address Standardization, Address Validation, Address Verification, Data Quality, Mailing, ROI, Uncategorized | , , ,

ROI calculator demonstrates data quality’s critical role in eliminating waste, reducing costs, and avoiding lost opportunities

Rancho Santa Margarita, CALIF – November 16, 2022 – Melissa, a leading provider of global data quality, identity verification, and address management solutions, today advocated for prioritizing data quality in marketing operations strained by inflation and increasing costs. 

“Data quality touches every aspect of business, making it one of the most successful areas to shave dollars off the cost of customer outreach,” said Greg Brown, vice president global marketing, Melissa.… Read More

Melissa Partners with ID-Pal to Launch Melissa ID for Seamless Contact Verification in Real-time

Melissa Team | 2022, Address Correction, Address Standardization, Address Verification, Biometrics, Digital Identity Verification, Global ID Verification, ID Document Verification, Identity Verification, Press Release, Uncategorized | , , , , , , , , , ,

New app runs safe, secure background checks in parallel with data entry, strengthening identity verification efforts and the customer experience

Rancho Santa Margarita, CALIF – August 17, 2022 – Melissa, a leading provider of global data quality and address management solutions, today announced its partnership with ID-Pal, a global identity verification provider. Collaboration between the two companies has resulted in Melissa ID, a unique, fully-customizable, out-of-the box SaaS solution using a multi-layered approach that includes biometrics, facial matching, liveness testing, address verification, and document checks for automated identity verification.… Read More

Melissa Features Identity and Address Verification Tools and Services at DGIQ 2022

Melissa Team | 2022, Address Verification, Customer Data Platform, Customer Identities, Global Address Verification, Global ID Verification, Golden Record, International Address Verification, KYC, Press Release, Trade show, Unison | , , , ,

Address validation, auto-completion, geocoding, and sanctions list checking enhance data governance platforms, with no coding required

Rancho Santa Margarita, CALIF – June 1, 2022 – Melissa, a leading provider of global data quality and address management solutions, will feature its identity and address verification solutions at Dataversity’s Data Governance and Information Quality (DGIQ) Conference. This event, slated for June 6-10, 2022, in San Diego, highlights comprehensive, automated data quality as an enabler of highly effective data governance.… Read More

Melissa Expands Postal Partnerships, Giving Etailers and Direct Marketers a One-stop Shop for International Reach

Melissa Team | 2022, Address Quality, Address Verification, Data Quality, Data Quality Services, Data Quality Suite, Global Address Verification, Global Data Quality, International Address Verification, Postal Address Standards, Press Release | , , , , , , ,

Breadth of licensed international address data adds to Melissa’s arsenal of address management, ID verification, and data enrichment tools

Rancho Santa Margarita, CALIF – April 13, 2022 – Melissa, a leading provider of global data quality and address management solutions, today announced expansion of its postal partnerships which include the United States Postal Service (USPS), Canada Post, Royal Mail, and now Austria Post.… Read More

Improve Address Data Accuracy with Delivery Point Validation (DPV) and Address Verification

Melissa IN Team | Address Verification | , , ,

In today’s digital era, sending mail by post seems unnecessary. But, it’s still a very effective way to reach out to your audience. Direct mail has the third highest ROI. It’s much higher than that of an online display campaign or even a paid search.

Read more “Improve Address Data Accuracy with Delivery Point Validation (DPV) and Address Verification”