Using Address Verification to Foil the Bad Guys

How an Accounts Payable Company used Data Verification Services to Ward off Transaction Fraud Fraud prevention relies heavily on how quickly and confidently an organization can determine the customer is who they say they are – a process that’s easier said than done. In fact, 84% of businesses have fallen victim to fraud. Implementing a process to identify your customer…

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E-Retailers Biggest Mistake – Underestimating Their Data

E-commerce businesses must constantly contend with fraud prevention, customer retention and competitor intervention to stay successful. What if e-retailers already have the tools they need to conquer these challenges at their fingertips? Melissa interviews VP of Marketing, Greg Brown, for his take on how e-retailers can leverage their data for increased ROI, timely deliveries and better customer experiences. He addresses…

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Hip, Hip, Hooray! The Elephant Gets Addressed Today.

What’s the elephant in your business? Every company has one! I’m talking about the thing that costs you money, customers and insight. Could it be returned mail? How about fraudulent transactions? Whatever the problem, it all stems from one big beast – bad address data. Customer communication, fraud prevention, predictive analytics and ultimately, your bottom line, all hinge on the…

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5 Ecommerce Issues You Forgot–And How to Fix Them

Want to increase conversions, provide customers with a better shopping experience, and cut down on cart abandonment? Check out these five ecommerce issues you probably forgot and how to fix them to solve these problems and more.1. The Fat Finger Syndrome Customers are terrible at typing--especially when it comes to filling out incredibly small contact forms on their smartphones. The…

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TIPS & TRICKS: How to Improve Processing Speed with Our APIs

Melissa provides numerous APIs to handle the standardization, cleansing and verification of various data elements such as addresses, names, phones and emails. Often times we get asked by our customers as to what are some ways to improve the speed when processing records using our APIs. Below are some performance tips to consider when implementing our APIs:   Storage The…

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Melissa’s Improvements in Dynamics CRM

Dirty data, in all forms, is bad for business. Here at Melissa, our primary concern is cleansing it from all of your platforms, including Microsoft Dynamics® CRM. Melissa currently offers many solutions for Dynamics CRM in order to combat problems with bad data.   We offer the Personator® solution in order to cleanse and enrich your U.S. and Canadian data.…

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Better Marketing Starts with Better Data

Improve Data Quality for More Accurate Analysis with Alteryx and Melissa   Organizations are under more pressure than ever to gain accurate contact data for their customers. When your consumer base ranges from Los Angeles to Tokyo, it can be challenging. Poor data quality has a critical impact on both the financial stability as well as the operations of a…

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Melissa Data’s Listware for Salesforce Enables Enterprise Data Quality with Batch Verification of Global Addresses

Data Quality Plugin Increases Efficiency with Auto-Completion of Worldwide Customer Addresses; Optimizes Development with Flexible Mapping of Address Fields Rancho Santa Margarita, CALIF. - April 15, 2015 - Melissa Data, a leading provider of contact data quality and integration solutions, today announced batch processing of worldwide address verification in Listware® for Salesforce®, its powerful data quality plugin that integrates data…

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Strategic Alliances Fuel Global Growth for Melissa Data

Technology Partnerships Advance Data Quality as Central Business Process;Enable Worldwide Expansion of Both Direct Mail and Data Quality Divisions Rancho Santa Margarita, CALIF - December 16, 2014 - Melissa Data, a leading provider of contact data quality and address management solutions, today recognized 2014 as a milestone year for company partnerships in both its direct mail and data quality divisions.…

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