E-commerce businesses must constantly contend with fraud prevention, customer retention and competitor intervention to stay successful. What if...
Global Intelligence Blog
Insights and Analysis for the Data-Driven Enterprise
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All data goes bad (up to 25% per year), whether due to data entry errors or the simple fact that consumers change jobs, move, update email addresses, marry, etc. At Melissa, we help companies harness the value of their Big Data, legacy data, and people data (names, addresses, phone numbers, and emails) to drive insight, maintain data quality, and support global intelligence.
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