Insights and Analysis for the Data-Driven Enterprise
Shield your business from fraud with smarter customer data validation. Verify every account, stop fake profiles early, and boost data quality...
Learn how global address verification laws like 5AMLD, GDPR, and CIP ensure KYC/AML compliance and protect businesses from costly penalties.
Learn how email validation improves deliverability, reduces costs, and boosts results for top industries — ensuring your messages reach the right...
Discover if cold email is legal worldwide. Learn CAN-SPAM, GDPR, CASL, and global compliance laws to send outreach emails safely and effectively.
Stop wasting time on bad leads. Learn how phone number validation improves data accuracy, prevents fraud, and boosts sales conversions. Implement our...
Discover 8 proven strategies to enhance AML watchlist screening and reduce compliance risk. Learn how automation, KYC, and real-time monitoring can...
Improve shipping efficiency and customer experience with address autocomplete and verification tools. Learn how easy integration can reduce delivery...
Stop your emails from going to spam with 5 proven tips. Improve deliverability, build a clean list, and boost engagement for better email marketing...
Discover the five pillars of data observability and learn how to ensure your business data stays accurate, complete, and actionable. Combine...
Discover 5 proven strategies to accelerate data product adoption, boost team engagement, and unlock the full value of your data for business growth.
Verify email addresses to prevent fraud, reduce bounce rates, and build customer trust. Improve deliverability with automated email verification.
Discover why email batching outperforms bulk sending. Learn how to boost engagement, conversions, and sender reputation with targeted batch email...
Explore the importance of KYC compliance in forex trading, its challenges, and solutions to ensure secure and efficient trading environments.
Discover how transforming address data through correction, validation, and enhancements drives business success, improving efficiency and customer...
Boost Dynamics 365 outcomes with superior data quality. Discover strategies to improve decision-making, efficiency, and customer satisfaction.
Discover 7 proven strategies to elevate your SaaS email marketing, boost engagement, and drive conversions with personalized, targeted campaigns.
Discover 5 key steps to tackle bad data, boost performance, and enhance decision-making with automated solutions and quality standards.
Ensure accurate deliveries with Melissa Address Validation. Verify, standardize, and enrich addresses globally, reducing costs and enhancing customer...
Unlock South Africa's digital evolution with address verification solutions. Explore compliance and data security.
Boost retail insights with superior data quality. Optimize supply chain, inventory, marketing, pricing, and customer experiences. Free trial!
Unlock business success with Melissa's data validation solutions. Tailored for ROI, stellar support, and customizable bundles. Explore now!
Enhance customer communication and data quality with effective Phone Validation. Optimize costs, reduce duplicates, and tailor your outreach globally...
The Melissa India office celebrates 10 Years! Ready the story of humble beginnings and how the team celebrated this milestone.
Discover strategies for Amazon Prime Day success – from snagging the best deals to boosting your business sales. Learn how to prepare and excel on...
Integrate tech defenses and best practices for secure email marketing. Uphold privacy, build trust, and drive business success with collective...
Boost online financial security with address verification. Protect your brand and customers from fraud while enhancing trust. Discover more!
Discover how Data Deduplication and its use cases empower businesses to cut costs and streamline operations by eradicating data duplicates. Optimize...
Uncover truth about data quality: Avoid myths, optimize decisions. Learn why proactive approach matters. Gain competitive edge.
Enhance telemedicine with patient identity verification. Accurate diagnosis, drug misuse prevention, data breach reduction, and better record...
Unveiling the global threat of money laundering. Identify red flags, prevent illicit practices, and safeguard your organization from financial risks.
Learn the ins and outs of batch processing with our comprehensive beginner's guide. Discover its benefits, applications, and best practices.
Unlocking business potential with data profiling: A key piece of your data management strategy for greater confidence and competitive edge - Learn...
Learn how data is crucial in the sports memorabilia industry, with 4 key aspects to consider. Don't get tricked into fraudulent deals.
In today’s customer-centric environment, businesses must be able to predict customer needs and offer personalized service. Your ability to do this is...
Risk-based KYC, CFT, and AML compliance demands negative news screening (also known as adverse media) for both individuals and businesses. Rancho...
To ensure data quality in Salesforce CRM: set clear data entry rules and enforce them, and regularly update and clean your data for accuracy.
Cryptocurrency is relatively young in the financial ecosystem but it has grown rapidly. As of 2021, there were over 300 million crypto users in the...
In today’s world where customers don’t always meet the buyers when making a purchase, It’s largely an anonymous experience and brands must rely on...
You’ve designed a great email campaign and everything seems to be running smoothly. That is until you see your statistics and notice a very high...
When you want to buy a new television, before you walk into a store, you’ll probably check prices online. From pens and pencils to jewellery,...
Emails are a great way to communicate with your target audience. You can alert them about new product ranges and sales, offer special discounts to...
Up to 2019, there were many people who considered ordering vegetables online or shopping for bathroom slippers from an e-commerce website to be a...
The increasing levels of fraud have put every country on high alert. India, being a developing country, is not far behind, when it comes to being a...
2022 has seen a sharp increase in the use of data-driven models for businesses. The data management and data analytics industry has grown...
Technology has made inroads in every section of health care. Wearable smart devices track your heart rate, oxygen levels, etc. Gone are bulky files-...
This is the age of data analytics. From establishing baselines and goals to measuring success, data plays a critical role across business operations....
From defining prices to forecasting demand and deciding what would be the best time to offer customers a discount, big data is revolutionizing the...
Did you know that there are 288 places named Fairview in the USA? There are 5 more places in Canada and 3 in South Africa that share the same name!...
Like viruses, poor-quality data can stay hidden until the damage is done. According to recent research, poor data quality can cost organizations an...
Drip emails are an important part of every organization’s marketing strategy. They schedule interactions with customers to strengthen your...
Whether you sell everyday goods, luxury brands or niche art supplies, setting up an e-commerce website is no longer optional – it’s critical to your...
When marketing was focused on brick-and-mortar stores, the location of the store was paramount. If it wasn’t a good enough location, customers may...
While cryptocurrency may still be far from being accepted as legal tender in most countries, it is one of the reigning investment routes. The...
Did you know that Aurangabad in Maharashtra shares its name with a city in Bihar? Similarly, ‘Pune’ is the name of a city as well as a district in...
Drip emails are an important part of every organization’s marketing strategy. They schedule interactions with customers to strengthen your...
Data can help companies identify challenges and opportunities and make timely decisions for their growth. Despite being aware of this, 58% of a...
Artificial Intelligence and Machine Learning are gradually making their way from research applications to solving real-world problems. The...
The growth of a company is accompanied by a growth in its product range, supplier network, distribution channels, customer base, etc. This means more...
To survive the COVID-19 pandemic, companies have had to reassess their marketing strategies and adapt to the world of eCommerce. People who never...
With more people choosing to conduct financial transactions through net banking or via a bank’s mobile app as compared to physically visiting a...
Business leaders in every industry understand the importance of customer data. Every time a customer interacts with the brand, their data is absorbed...
It’s frustrating when an order is returned not because the customer didn’t like it but because the delivery address was wrong. There are many...
Today, anything from a set of spoons and forks to a car can be bought and sold online. Though the products may vary, one fact remains constant – the...
Data can help companies identify challenges and opportunities and make timely decisions for their growth. Despite being aware of this, 58% of a...
Twenty years ago, when a customer bought a new pair of shoes, the only information given to the vendor was his or her shoe size. Today, most people...
In today’s digital era, sending mail by post seems unnecessary. But, it’s still a very effective way to reach out to your audience. Direct mail has...
To maximize your profits, your energy needs to be focused on three goals; preparing your backend logistics, promoting your brand and giving customers...
When businesses need to make decisions about their future, they rely on data. Data is what determines where the next store should be opened, how to...
The risk of falling into a spam trap is probably your marketing team’s biggest fear when sending cold emails. Spam traps are valid, deliverable email...
Companies no longer compete just on prices and product features, but more importantly, on customer satisfaction rates. After all, there’s a limit to...
Personalization is key to improving customer experience. And, in order to personalize a customer’s experience on a website or application, you need...
“Taumatawhakatangihangakoauauotamateaturipukakapikimaungahoronukupokaiwhenuakitanatahu” This may sound like gibberish but it’s actually the name of a...
Many times the presumptions regarding the data that we store and provide are not always precise. Despite taking all necessary precautions our systems...
Studies have proved that one of the best ways for brands to reach out to their customers and engage with them is through email marketing. This holds...
There is nothing more precious than data. Businesses guard it like their survival depends on it. In fact, their survival, goodwill and reputation...
When should you introduce a new product line? How much of your advertising budget should you earmark for social media? Should you renew your contract...
How does a business decide the pricing of a product? How do they decide how long a campaign should run in a city? What makes them choose to promote...
Today, data is an organization’s most valuable asset. The way this data is managed and analyzed is changing the way business information is used....
An essential part of email marketing, email validation ensures that emails reach their destinations without fail. Email validation helps in...
Melissa’s address Autocompletion tool, Global Express Entry, has recently been enhanced to include two new features: support for unique ZIP Codes in...
All data goes bad (up to 25% per year), whether due to data entry errors or the simple fact that consumers change jobs, move, update email addresses, marry, etc. At Melissa, we help companies harness the value of their Big Data, legacy data, and people data (names, addresses, phone numbers, and emails) to drive insight, maintain data quality, and support global intelligence.
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