Melissa Australia

Global Intelligence Blog

Insights and Analysis for the Data-Driven Enterprise

online gaming security

Gaming ID Verification: Threats & Solutions

Learn how digital identity checks are crucial for compliance and reducing risks in the booming online gaming industry.

age verification

Protecting Minors Online Through Age Verification

Age verification solutions play a pivotal role in protecting children from accessing age-inappropriate content, such as explicit material, violent...

privacy act of 1988

Privacy Act Australia: Compliance Overview

An entrepreneur's guide to complying with the Privacy Act Australia 2023 that provides compliance examples provided by the government of Australia.

Data Enhancement

Boost Your Marketing Campaigns with Data Appending

76% of respondents to a recent survey agreed to share personal data but their willingness to do this does not make the process of collating data any...

Biometrics

Biometrics in 2020

From online shopping to banking and investment trading, a growing number of interactions occur through digital screens and the internet as compared...

fraud prevention

Online Fraud Lessons Learned In 2021

2021 has undoubtedly been a difficult year. As cities across the world went into lockdown mode, everything shifted online. We worked online from...

data quality

The Evolution Of Data Quality

How do brands decide where to open a store? How does an entrepreneur decide where to advertise his new company? What makes a company decide to...

verify user identity

6 Use Cases Of Email Verification Services

Though there are many ways for companies to communicate with customers, email still remains the most popular choice. By 2025, the number of email...

email otp

Are Email OTP And Email Verification The Same?

When an individual creates an account with an e-commerce website, places an order or signs up for a newsletter, their email address is one of the...

marketing campaigns

Data Quality & Its Impact on Marketing Campaigns

Data is undoubtedly the backbone of any organization’s strategies and marketing campaigns. Simply put, if the right data is not available, or the...

solve issues

Data Cleansing For Healthcare

A hospital or clinic’s reputation is built on how it treats patients and their caregivers. In turn, patient treatment is dependent on the data...

fraud trends 2021

Ecommerce Fraud is Rising – Are You Prepared?

Covid 19 has literally forced all retailers to build an online presence. E-commerce sales are consistently growing and there’s very little that can’t...

Data Cleaning

Data Cleaning – The What, Why and How

Deciding what to include and exclude in the new product range – deciding price points – estimating delivery timelines – all of this and more is based...

Data Cleaning

Data Cleaning – The What, Why and How

Deciding what to include and exclude in the new product range – deciding price points – estimating delivery timelines – all of this and more is based...

bitcoin scams

How To Recognize Crypto And Bitcoin Scams

The concept of money is changing. It’s not all just notes and coins, you’ve probably heard of cryptocurrency and bitcoins too. This isn’t play money....

data quality

Disparate, Dirty, Duplicated Data

Disparate, Dirty, Duplicated Data - Understanding the 3Ds of Bad Data In 1999, NASA learned how expensive bad data can be the hard way when they lost...

E-commerce in APAC

APAC E-Commerce Surges During Pandemic

Ecommerce is probably the only sector that has seen growth amid the COVID-19 pandemic. We’re shopping for everything from groceries to clothes and...

Data Integration

The Need Of The Hour

When it comes to making data usable, it is important to note that data profiling, data integration and data quality should ideally be practiced in...

    About This Site

    All data goes bad (up to 25% per year), whether due to data entry errors or the simple fact that consumers change jobs, move, update email addresses, marry, etc. At Melissa, we help companies harness the value of their Big Data, legacy data, and people data (names, addresses, phone numbers, and emails) to drive insight, maintain data quality, and support global intelligence.

    Find Us

    +61 02 8091 0600

    info.au@melissa.com