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Global Intelligence Blog
Insights and Analysis for the Data-Driven Enterprise
Enhance customer communication and data quality with effective Phone Validation. Optimize costs, reduce duplicates, and tailor your outreach globally...
The Melissa India office celebrates 10 Years! Ready the story of humble beginnings and how the team celebrated this milestone.
Discover strategies for Amazon Prime Day success – from snagging the best deals to boosting your business sales. Learn how to prepare and excel on...
Integrate tech defenses and best practices for secure email marketing. Uphold privacy, build trust, and drive business success with collective...
Boost online financial security with address verification. Protect your brand and customers from fraud while enhancing trust. Discover more!
About This Site
All data goes bad (up to 25% per year), whether due to data entry errors or the simple fact that consumers change jobs, move, update email addresses, marry, etc. At Melissa, we help companies harness the value of their Big Data, legacy data, and people data (names, addresses, phone numbers, and emails) to drive insight, maintain data quality, and support global intelligence.