Insights and Analysis for the Data-Driven Enterprise
76% of respondents to a recent survey agreed to share personal data but their willingness to do this does not make the process of collating data any...
From online shopping to banking and investment trading, a growing number of interactions occur through digital screens and the internet as compared...
There’s no doubt about it – the key to retaining customers isn’t about fighting price wars, it’s offering them the best experience possible....
Though we’ve moved forward from landline phones to personal mobiles, a phone call remains the ideal way to connect with customers. 56% of a survey’s...
Today organizations source their data from websites, social media, IoT devices, clickstream analysis, custom applications and more. Each source...
2021 has undoubtedly been a difficult year. As cities across the world went into lockdown mode, everything shifted online. We worked online from...
Businesses need to know their customer details not only to be able to assess their needs but also to comply with governmental KYC and AML...
By 2040, the Asia Pacific (APAC) region is expected to become the largest consumer market. This is being driven by multiple factors including a...
How do brands decide where to open a store? How does an entrepreneur decide where to advertise his new company? What makes a company decide to...
Managing cargo movement is one of the most critical aspects of maintaining a smooth supply chain. Whether you’re sending cargo from the warehouse to...
All data goes bad (up to 25% per year), whether due to data entry errors or the simple fact that consumers change jobs, move, update email addresses, marry, etc. At Melissa, we help companies harness the value of their Big Data, legacy data, and people data (names, addresses, phone numbers, and emails) to drive insight, maintain data quality, and support global intelligence.