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Global Intelligence Blog

Insights and Analysis for the Data-Driven Enterprise

Data Enhancement

Boost Your Marketing Campaigns with Data Appending

76% of respondents to a recent survey agreed to share personal data but their willingness to do this does not make the process of collating data any...


Biometrics in 2020

From online shopping to banking and investment trading, a growing number of interactions occur through digital screens and the internet as compared...

fraud prevention

Online Fraud Lessons Learned In 2021

2021 has undoubtedly been a difficult year. As cities across the world went into lockdown mode, everything shifted online. We worked online from...

data quality

The Evolution Of Data Quality

How do brands decide where to open a store? How does an entrepreneur decide where to advertise his new company? What makes a company decide to...

    About This Site

    All data goes bad (up to 25% per year), whether due to data entry errors or the simple fact that consumers change jobs, move, update email addresses, marry, etc. At Melissa, we help companies harness the value of their Big Data, legacy data, and people data (names, addresses, phone numbers, and emails) to drive insight, maintain data quality, and support global intelligence.

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