Data quality initiatives are the backbone of the enterprise – the basis for analytics and decision-making. Yet even the best analytics systems are only as valuable as the data they contain. So how trustworthy is your data? Is its current state accurate enough to support your business analytics initiatives?
Attend CRM Magazine’s Roundtable webinar where an expert panel will address the data quality issues that need to be fixed before intelligent business decisions can be made. The panel will talk about creating a master data management strategy that will yield meaningful results and relevant insights.
In this webinar, we’ll discuss the following:
- Why you need data quality to make Big Data useful as actionable intelligence
- The six core concepts necessary for productive data quality
- Data Quality and MDM need to operate at the speed of the customer, and be driven by the business, not IT
- How building an omnichannel customer view will improve marketing effectiveness
REGISTER NOW to attend the webinar “Getting Big Data in Shape—Quality, Cleansing, Data Management”
Event airs Wednesday, April 25 at 11 a.m. PST / 2 p.m. EST – hurry, space is limited.