5 Data Cleaning Strategies Your Company Needs Right Now

Melissa AU Team | Australia, Data Cleansing | , , , , ,

Netflix uses data to understand customer preferences and create blockbuster series based on them. Coco-Cola leveraged data analytics to personalize advertisements. UBER identifies trends to set dynamic prices and solve the demand-supply gap.

Today, data plays a critical role in determining the success of a business idea. That said, it isn’t just the quantum of data available to a company that matters.… Read More

Preparing Your Ecommerce Store For The 2021 Holiday Season

Melissa IN Team | Ecommerce | , , ,

To maximize your profits, your energy needs to be focused on three goals; preparing your backend logistics, promoting your brand and giving customers the best experience.

As the holiday season approaches, retailers start thinking of new ways to ensure that their products find a spot in gift baskets and stockings. A holiday-centric product line is probably already in production and now is the time to start thinking about marketing and outreach strategies. The online sale boom usually begins around November. In 2019, online purchases accounted for only 13.6% of sales. In 2021, this number is expected to reach 19.5%.

Read more “Preparing Your Ecommerce Store For The 2021 Holiday Season”

Cleanse Match for SQL Server Data Quality Service (DQS)

Melissa IN Team | Data Quality Services | , , ,

Data can help companies identify challenges and opportunities and make timely decisions for their growth. Despite being aware of this, 58% of a survey’s respondents claimed that at least half their regular decisions were based on experience and gut feel rather than data.

One of the key reasons for this is unreliable data quality. Data Quality Services introduced in the SQL Server help overcome some of the challenges of improving data quality and, in turn, minimizing risks of wrong analytics and inaccuracies.… Read More

5 Ways To Use A CDP To Optimize Data Quality

Melissa IN Team | Customer Data Platform, Data Quality, India | , , , ,

In today’s customer-centric environment, businesses must be able to predict customer needs and offer personalized service. Your ability to do this is determined by the quality of customer data held. Poor data quality can keep even the best marketing campaigns from succeeding. According to a study, sales teams lose approximately $32,000 per sales rep and 550 hours just because of bad data. Read more “5 Ways To Use A CDP To Optimize Data Quality”

Understanding The Cost Of Missed Deliveries To Shippers

Melissa IN Team | Retail | , , ,

Today, anything from a set of spoons and forks to a car can be bought and sold online. Though the products may vary, one fact remains constant – the responsibility of having the order delivered to the customer on time rests squarely on the shoulders of the retailer. Irrespective of whether there’s a delay in delivery because of traffic or because the customer forgot to mention the street name, missed deliveries are a frustrating and expensive affair.… Read More