Preparing Your Ecommerce Store For The 2021 Holiday Season

Melissa IN Team | Ecommerce | , , ,

To maximize your profits, your energy needs to be focused on three goals; preparing your backend logistics, promoting your brand and giving customers the best experience.

As the holiday season approaches, retailers start thinking of new ways to ensure that their products find a spot in gift baskets and stockings.… Read More

5 Ways To Use A CDP To Optimize Data Quality

Melissa IN Team | Customer Data Platform, Data Quality, India | , , , ,

In today’s customer-centric environment, businesses must be able to predict customer needs and offer personalized service. Your ability to do this is determined by the quality of customer data held. Poor data quality can keep even the best marketing campaigns from succeeding.… Read More

Disparate, Dirty, Duplicated Data – Understanding the 3Ds of Bad Data

Melissa AU Team | Data Quality | , ,

Disparate, Dirty, Duplicated Data – Understanding the 3Ds of Bad Data

In 1999, NASA learned how expensive bad data can be the hard way when they lost the Mars Orbitor in space. Why did this happen – because the engineers made calculations based on the Imperial system of measurements while the NASA scientists used the Metric system.… Read More