MDM - Global Intelligence Blog

Stammdatenmanagement als Basis für eine strategische Unternehmensführung

Melissa DE Team | 2022, Germany, Master Data Management, MDM | Stammdaten, Stammdatenmanagement, Stammdatenqualität

Steigende Beschwerde- oder Retourenquoten, höhere Absprungraten, eine sinkende Conversion-Rate – bei diesen Vorkommnissen schrillen die Alarmglocken. Unternehmen fragen sich, was schiefläuft, und suchen nach den Ursachen. Oft stellen sie fest, dass qualitativ schlechte Stammdaten der Auslöser sind. Damit sind nicht nur die von Produkten gemeint, sondern ebenso die der Kunden. Werden diese Daten nicht gepflegt bzw. innerhalb eines Master-Data-Management-Systems organisiert, hat das negative Folgen, die in vielen Fällen nicht rückgängig gemacht werden können.… Read More

Herausforderungen beim Stammdatenmanagement

Melissa DE Team | 2022, Datenqualität, Germany, Master Data Management, MDM | datenqualität, Golden Record, Stammdaten, Stammdatenmanagement

Laut einer Studie¹ des Verbands Deutscher Maschinen- und Anlagenbau e. V. (VDMA) ist in Unternehmen mit Abstand die größte Herausforderung die Datenpflege. 84 Prozent der Umfrageteilnehmer schätzen den damit verbundenen Aufwand zur Eingabe, Suche und Pflege von Daten als hoch ein. „Hier sollten Unternehmen ansetzen, denn nur mit einer hohen Datenqualität ist ein effizienter Einsatz der Systeme gewährleistet“, so Prof.… Read More

MDM – Secure, Fast and Hassle-Free with Unison

Author | Data Quality, MDM, Unison | big data, Big Data Quarterly, clean data, data cleansing, data quality, Data Quality Routines, data stewards, master data management, MDM, Unison

Automated data quality routines, lightning fast processing (50 million records per hour), and no programming expertise required for master data management? Unison has you covered. It unifies all of Melissa’s data cleansing technologies through a straightforward, modern and powerful user interface without sacrificing speed or security. Explore what makes Unison so unique from other platforms and how it was designed with data stewards in mind.… Read More

Melissa Offers Insight on How a Healthy Data Lifecycle Supports Smart Business Decisions

Author | Address Check, Address Correction, Address Quality, Address Standardization, Address Validation, Address Verification, Analyzing Data, Analyzing Data Quality, Article, Big Data, BusinessCoder, Canada Post, Canadian Change of Address, CASS Certification, Clean Suite, Data Cleansing, Data Enhancement, Data Enrichment, Data Matching, Data Profiling, Data Quality, Demographics, Digital Identity Verification, Direct Mail, Duplicate Elimination, eIDV, Email Append, Email Marketing, Email Verification, Firmographics, Fuzzy Matching, Geocoding, Global Address Verification, Global Data Quality, Global Email, Global ID Verification, Global IP Locator, Global Name, Global Phone Verification, Golden Record, HIPAA, Householding, Identity Resolution, International Address Verification, IP Location, Location Intelligence, Mailing & Shipping, Mailing Lists, Marketing, MAT, Matching, MDM, Melissa Developer, Melissa Informatics, NCOA, News & Events, PAVE Certified, Presorting, Press Release, Property Data, Quick Tips, Record Linkage, Tips & Solutions, U.S. Property Service, Web API | analytics, BI, big data, business intelligence and analytics, change of address, cleansing, COA, contact data quality, data quality, Data Solutions, data tools, deduping, demographics, enrichment, firmographics, global data quality, IP Location, matching, MDM, property data, survivorship, target marketing, updating, verification

New Resource Touts the Importance of Full Spectrum Protection to Combat Data Pitfalls

Rancho Santa Margarita, CALIF – March 6, 2019 – Melissa, a leading provider of global contact data quality and identity verification solutions, today announced availability of the 2019 Melissa Solutions Catalog, a new resource that shares a wealth of information on the importance of good data, including how to address the full spectrum of data quality from point-of-entry ID verification to deduping, and cautions against the pitfalls of bad data and its negative impact to any business.… Read More

Product Announcement: UNISON – Achieve Big Data Success

Melissa Team | Big Data, Data Quality, MDM

Introduction

Around the data steward world, there is a desire for something innovative, fresh, powerful, and most importantly, secure! Large corporations are constantly searching for tools to streamline their workflow – a tool that will make their employees more efficient and reduce the ‘busy work’ of analytics. UNISON will be the platform that will take the world of data by force.… Read More