Melissa veröffentlicht Whitepaper zur Umsetzung des Stammdatenmanagements

Melissa DE Team | 2021, Address Quality, Analyzing Data Quality, Data Management, Data Quality, Datenqualität, Germany, Global Data Quality, Master Data Management, MDM, Press Release, Presseberichte, Whitepaper | , , , , , , , ,
Unternehmen erhalten Hilfestellung, um Basis für erfolgreiche Geschäftstätigkeit zu legen

Köln. „Strategische Unternehmensführung durch Stammdatenmanagement“ – unter diesem Titel hat Melissa ein neues Whitepaper veröffentlicht. Darin zeigen die Experten für globale Datenqualitäts- und Adressmanagementlösungen auf 13 Seiten prägnant auf, warum korrekte Kundendaten das Fundament einer erfolgreichen Geschäftstätigkeit bilden. Entscheider erfahren, wie sie dieses mithilfe eines systematischen Master-Data-Management-Systems erreichen können.

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MDM – Secure, Fast and Hassle-Free with Unison

Author | Data Quality, MDM, Unison | , , , , , , , , ,

Automated data quality routines, lightning fast processing (50 million records per hour), and no programming expertise required for master data management? Unison has you covered. It unifies all of Melissa’s data cleansing technologies through a straightforward, modern and powerful user interface without sacrificing speed or security. Explore what makes Unison so unique from other platforms and how it was designed with data stewards in mind. Turn to page 34 in Big Data Quarterly for a Melissa exclusive on Unison.

Product Announcement: UNISON – Achieve Big Data Success

Melissa Team | Big Data, Data Quality, MDM

Introduction

Around the data steward world, there is a desire for something innovative, fresh, powerful, and most importantly, secure! Large corporations are constantly searching for tools to streamline their workflow – a tool that will make their employees more efficient and reduce the ‘busy work’ of analytics. UNISON will be the platform that will take the world of data by force. UNISON is Melissa’s forward-thinking platform that is designed from the ground-up to be used to take your data through the entire data quality cycle.

UNISON wraps all of Melissa’s on-prem tools into one platform, making it fast, easy, and most importantly, secure! The security features make UNISON ideal for fintech, healthcare and other industries where the management of sensitive data means that it can’t leave the organization.

Architecture

UNISON is a platform that is built using the power of containerization with Docker. UNISON is designed as a web-based application with its’ own login portal that can be accessed entirely using the intranet. This next-generation platform unifies all of Melissa’s data cleansing technologies through its straightforward, modern (yet powerful) user interface.

UNISON is a centralized solution for creating simple to complex data quality tasks that allow for connection to multiple RDBMS platforms, scheduling jobs, visualizing reports/analytics, project collaboration and more.  UNISON was conceived with the principle of uncompromised speed and security in mind – all while streamlining the data preparation process and giving the user the tools needed to do a thorough analysis of their datasets.

Perhaps the strongest point in its architecture is the scalability. UNISON is able scale with your corporation’s demands – do you have a data set of hundreds of records? Thousands? Millions? UNISON is also able to be easily installed across multiple servers, allowing you to begin scaling horizontally to meet business demands, rather than just vertically.

Functionality

As of now, the core functionality of UNISON resides in contact data verification. UNISON can validate U.S. and Canadian addresses, perform aggressive address correction, append latitude/longitude coordinates and Census data, validate and standardize email addresses and phone numbers, and validate and parse through full names. However, this is just the launch pad for the application – Melissa plans to integrate functionalities that allow you to profile, cleanse and dedupe your data.

More importantly, Melissa will flesh out its report system to give you the ability to drill down to a record level list of each section of the report, so you can see exactly what set of records contains which result codes.  You are then able to schedule jobs to be run as often as needed, and have the ability to filter data to multiple locations based on our result codes.

Effortless Updates

The administrator of a client’s installation of UNISON will be in charge of maintaining data and software updates. With that in mind, Melissa has made it easy to go through both of these processes. UNISON will notify the administrator when a new update is available, instructing you on how to perform these updates. Should a requirement exist that requires the UNISON ecosystem to be disconnected entirely from the internet, Melissa can send out the data required with instructions on how to perform the update.

Ease of Implementation

UNISON enables your company to reduce implementation time and completely eliminate development time. The only implementation work required is to download the installer and have your administrator install the product to a dedicated server. Once the product is installed, the administrator can choose to integrate UNISON within the company’s LDAP system to use preexisting logins. Alternatively, the administrator can create UNISON account logins for the data stewards to use. Once your preferred form of login is set up, you’re ready to begin processing projects.

 For additional information, please visit our Wiki.

Melissa-Powered GDPR Risk Audits from DataDelta Uncover Hidden Risks in Right to Erasure Compliance

Melissa Team | Data Audit, Data Governance, Data Quality, GDPR, Global Data Quality, MDM, News & Events | , , ,

Inspired by GDPR Survey Results, Audits Reveal Blind Spot in Accuracy Assumptions of Single Customer View Platforms

Melissa, a leading provider of global contact data quality and identity verification solutions, and DataDelta, a 14-year leader in Master Data Management (MDM) match accuracy analytics, today announced two new audit solutions to support governance, risk, and compliance officers in complying with the E.U.’s General Data Protection Regulation (GDPR). DataDelta’s Primary Single Customer View (SCV) Risk Audit analyzes an enterprise’s main SCV platform for false-negative match errors – each a possible future GDPR compliance failure. The company’s Multi-SCV Conflict Audit extends this capacity by analyzing multiple SCV platforms for conflicting match results, comparing hubs such as customer relationship management (CRM), MDM, marketing customer information file (MCIF), Know Your Customer (KYC), and more. Both audits are offered as two versions: a Fast Cloud audit (no cost through September 1, 2018) and Deep Onsite audit.

DataDelta’s audits are powered by Melissa’s global intelligence tools and services, tapping into real-time, multisourced data to standardize, correct, and match customer records. The audits were developed in response to results from Melissa’s recent GDPR survey, which revealed that most U.S. companies have not effectively measured and tracked false-negative match errors within the SCV platforms used for GDPR compliance. As a result, companies are unaware of the degree of risk posed by this issue and are managing governance, risk, and compliance operations based on risk assumptions rather than comprehensive, real-world risk metrics.

“In reality, the ability to locate all versions of any E.U. resident’s record quickly and thoroughly is compromised by the complexities of matching algorithms. Even simple errors, such as James vs Jim, can result in a costly compliance failure. And yet in Melissa’s recent GDPR survey, a full 40 percent of respondents reported that they do not even track these errors,” said Bud Walker, vice president, enterprise sales and strategy, Melissa.

“Most SCV platforms rely on strict fuzzy match algorithms to avoid incorrect matches – intentionally erring on the side of false-negatives. Before GDPR, these false-negative match errors could be dismissed as minor mistakes with limited negative business impact, such as duplicate marketing messages or a slight skew in analytics,” said Ed Allburn, president and CEO, DataDelta, Inc. “All this changes dramatically with GDPR requirements, such as its Right to Erasure. You cannot erase what you cannot find.”

DataDelta audits are compatible with all vendors’ SCV platforms, and uniquely analyze entire SCV hubs rather than the small data samples that test the limits of other analysis tools. A Fast Cloud audit report may be generated without Personally Identifiable Information (PII); a simple extract of masked customer and SCV data from each platform is uploaded to Melissa, generating the audit report typically within two days. Alternatively, PII may be incorporated for a Deep Onsite version, with data analyzed securely onsite. DataDelta executes its audits as a flexible global consulting service that can optionally subcontract under a consulting or law firm already engaged by the enterprise. This engagement model overcomes traditional engagement startup delays to deliver faster results.

Click here to schedule an SCV audit discussion with Melissa and DataDelta. Detailed insights from Melissa’s recent GDPR survey are downloadable here, in the current issue of Melissa Magazine. To connect with members of Melissa’s global intelligence team, visit www.melissa.com or call 1-800-MELISSA.