Research from Melissa Reveals Hidden GDPR Risks to U.S. Firms | Global Intelligence Blog
Right to Erasure Faces Looming Blind Spot in Customer Data; Melissa Magazine Details Strategies for Avoiding Multi-Million Dollar Penalties Rancho...
Insights and Analysis for the Data-Driven Enterprise
Right to Erasure Faces Looming Blind Spot in Customer Data; Melissa Magazine Details Strategies for Avoiding Multi-Million Dollar Penalties Rancho...
Data quality initiatives are the backbone of the enterprise – the basis for analytics and decision-making. Yet even the best analytics systems are...
All data goes bad (up to 25% per year), whether due to data entry errors or the simple fact that consumers change jobs, move, update email addresses, marry, etc. At Melissa, we help companies harness the value of their Big Data, legacy data, and people data (names, addresses, phone numbers, and emails) to drive insight, maintain data quality, and support global intelligence.
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