Melissa Named Leader in Multiple Spring 2021 G2 Grid Reports

Melissa Team | 2021, Address Check, Address Correction, Address Quality, Address Standardization, Address Validation, Address Verification, Data Cleansing, Data Matching, Data Quality, Data Quality Services, Deduping, G2 Crowd, Press Release

Melissa Named Leader/High Performer in Multiple Spring 2021 G2 Grid Reports
Melissa Clean Suite and Melissa Data Quality Suite earn top honors from leading business solutions user-based review website

Rancho Santa Margarita, CALIF – March 30, 2021 – Melissa, a leading provider of global data quality and address management solutions, today announced two of its products—Melissa Clean Suite and Melissa Data Quality Suite—have again been named “Leader” in the Grid Report for Data Quality | Spring 2021 on G2, the world’s leading business solutions review website. Both Melissa solutions have also earned the #1 and #2 leader positions, respectively, in G2’s Spring 2021 report for Address Verification, a new report born of the increasing importance address accuracy plays in operational success. The company also garnered high performer rankings in G2’s Data Governance and Email Verification reports, as well as other G2 designations of note.“G2 reviews are important to us as they provide direct feedback from those who matter most to our business. And consistent high marks acknowledge we are meeting the diverse needs of our customers,” said Greg Brown, Vice President, Global Marketing, Melissa. “Our prominent position in G2’s Data Quality-related reports demonstrates our commitment to building the best solutions for our customers’ address-related issues.”Melissa solutions are proven and preferred as evidenced by verified G2 user comments like “flexible, accurate, feature rich and budget friendly,” “incredible time saver,” and “invaluable tool with superior support.” According to G2, Melissa Clean Suite’s highest-rated features are preventative cleaning, identification, and normalization. Highest-rated features for Melissa Data Quality Suite include preventative cleaning, normalization, and automation.

In addition to its leader rankings, Melissa Clean Suite garnered badges for “Leader – Small-business,” “High Performer – Mid-Market,” “Easiest Setup,” and “Best Relationship.” Melissa Data Quality Suite earned badges for “High Performer – Enterprise,” “High Performer – Mid-Market,” “Easiest to Do Business With,” and “Highest User Adoption.”

Melissa’s G2 scores reflect the company’s ongoing commitment to stellar customer satisfaction, easy implementation, and leading-edge technology solutions as also recently exemplified in the Gartner Magic Quadrant. Learn more about what real users have to say, or leave your review of Melissa on G2’s review page.

 

About G2
G2, the world’s leading business solution review platform, leverages more than 790,000 user reviews to drive better purchasing decisions. Business professionals, buyers, investors, and analysts use the site to compare and select the best software and services based on peer reviews and synthesized social data. Every month, more than three million people visit G2’s site to gain unique insights.

 

About Melissa
Since 1985, Melissa has specialized in global intelligence solutions to help organizations unlock accurate data for a more compelling customer view. More than 10,000 clients worldwide in arenas such as retail, education, healthcare, insurance, finance, and government, rely on Melissa for full spectrum data quality and ID verification software, including data matching, validation, and enhancement services to gain critical insight and drive meaningful customer relationships. For more information or free product trials, visit www.Melissa.com or call 1-800-MELISSA (635-4772).


Media contacts

Greg Brown
Vice President, Global Marketing, Melissa
greg.brown@Melissa.com
+1-800-635-4772 x1130

Jacqueline Zerbst
MPowered PR for Melissa
pr@mpoweredpr.com
+1-877-794-6777

Melissa to Showcase Unison In Free Dataversity Webinar

Melissa Team | 2021, Address Quality, Address Standardization, Address Validation, Data Cleansing, Data Enhancement, Data Enrichment, Data Management, Data Matching, Data Profiling, Data Quality, Data Quality Services, Deduping, Press Release, Unison, Webinar

Melissa to Showcase Unison Data Quality Management Platform in Free Dataversity Webinar

Online session will highlight the role of customizable, browser-based data quality management in easing path to data governance

Rancho Santa Margarita, CALIF – March 31, 2021 – Melissa, a leading provider of global data quality and address management solutions, today announced a free webinar designed to offer IT and business stakeholders insight on the role of simple, easy-to-use customer data management. Featuring Unison, Melissa’s flagship data quality platform, the webinar will demonstrate intuitive data quality management through a centralized portal, browser-based and customizable to user needs with no coding required. Offered as part of Dataversity’s Demo Day event series, the Unison session is slated for April 14, from 1:00-2:00 p.m. Eastern and users can register here.

Resolving bad, dirty, or duplicate data is a costly and time-consuming process, especially when dealing with many millions of records across multiple platforms and databases. Melissa’s Unison platform empowers business users with a rich set of data quality transformation tools including data standardization, validation, and enrichment to deliver high quality information throughout the enterprise. Best-in-class parsing, matching, profiling, and cleansing are all incorporated in advanced container technology that is scalable across multiple servers and works completely offline. This allows data to be managed confidently on-site to meet compliance and security requirements. Webinar attendees will explore:

  • Creating data quality projects for address, name, phone, and email cleansing and verification
  • Matching and deduplication based on golden record and survivorship rules
  • Job scheduling and automation
  • Robust reporting and analytics

Click here to register for the Unison webinar as part of Dataversity’s Demo Day slate of online technical sessions. To connect with members of Melissa’s global intelligence team, visit www.Melissa.com or call 1-800-MELISSA.

About Melissa

Since 1985, Melissa has specialized in global intelligence solutions to help organizations unlock accurate data for a more compelling customer view. More than 10,000 clients worldwide in arenas such as retail, education, healthcare, insurance, finance, and government, rely on Melissa for full spectrum data quality and ID verification software, including data matching, validation, and enhancement services to gain critical insight and drive meaningful customer relationships. For more information or free product trials, visit www.Melissa.com or call 1-800-MELISSA (635-4772).

Media contacts

Greg Brown
Vice President, Global Marketing, Melissa
greg.brown@Melissa.com
+1-800-635-4772 x1130

Jacqueline Zerbst
MPowered PR for Melissa
pr@mpoweredpr.com

How to Maximise Trading During the Festive Season

Melissa UK Team | 2020, Data Audit, Data Cleansing, Data Quality, Ecommerce

The festive season is vastly creeping upon us, with Black Friday around the corner, retailers must turn their throughs to what will be their most profitable period – quarter 4.
In normal circumstances during Black Friday and even Cyber Monday, we would see a barrage of sale hungry consumers rushing around the high street taking advantage of their favourite brick and motor stores to an over surge of eCommerce sales.
Brands tend to now take advantage of the “whole” buying period by continuing promotions and discounts, encouraging further spending during Christmas, but even without the efforts, the traditional Christmas period as we all know is another busy time for retailers.


The stigma in your customer data

Marketing being a perfect example to driving these sales and promotions over the festive period must understand that although splitting their annual budgets and running rather extensive campaigns quarter to quarter, it’s common to see the highest spend leading up to Q4 to help maximise those profits leading up and during the festive season.

What we see as a stigma that tends to hold retailers back from obtaining higher sales growth is customer data they are working with. Generally having “fragmented” data as a common mishap. Which in turn can make these prolonged campaigns in the second half of the year less effective as they should be. This can be something to consider when giants like amazon are accounting for as much as 54.9% in sales during this period.

Retailers first must understand where their customers are interacting and engaging, which tends to widen over a selection of channels. These include website and online stores, apps, social media, customer service and technical departments right down to the actual physical brick and motor stores.

During engagement on these channels, customers and prospects will leave a diverse set of information, specific and pertinent, which trends on the individual’s activity over that channel. The issue is that multiple departments may be gathering this information which can cause confusion, duplication of records and inconsistencies over the whole customer life cycle.


Clean and verified data

Another issue that tends to bring retailers down is being able to obtain clean and verified contact data on their customers

There are two scenarios:

Customers onboarding and entering systems & databases

Typically, when they onboard into the organisation’s systems via purchase, registration, signup, enquiry, or any form of inputting their data

– Type the incorrect or misspelt information
– Missing information
– Formatting issues such as casing and standardisation
– Data in the wrong fields
– Same information but structured differently across various channels and systems
– Conflicting info (determining which one is right or wrong or both right)

Current Customer records going stale once entered into systems & databases

24% of database records go stale each year due to the following,

– Moving Address
– Changing status (eg married)
– Email
– Changing jobs
– Phone numbers
– Suppress/die
– DMA and preferences

Which is why it is equally as important to have clarity and consistency on your customer data so each department can deliver better results leading to overall increased revenue.


Data deduplication, matching & merging

While 24% of customer data can go stale over time, in our experience we also see that a further 10% of databases contain duplicated records, this is enough to impact the delivery of that single customer view every retailer strives for.

As well as seeing customers duplicating throughout departments and various systems in an organisation, this can lead to potentially seeing contacts as a new customer, another as a loyal customer, another as prospect which leads to confusion and potential for poor communication which is a waste on spending and risks alienating customers.


Enrich & enhance your data

When it comes to data, the more you get out of it, the more you can do with it – data enrichment and enhancement is a great way to truly understand your customers on various levels. Such variants like geolocation to pinpoint location, demographic and firmographic insight, IP location to missing contact information can not only give you improved targeting for better direct engagement but can find new customers just like your best ones.


Data audits and health checks

We recommend that all retailers have their data audited once every so often so they can get a clearer picture of the overall health of the data they are working with. This is great to identify any flaws and inefficiencies that may be causing issues which be now you should know, leads to further back draws to business success.


Summary

Retailers must understand that the accuracy of their customer data directly impacts any business activity downstream from reporting and analytics, segmentation and targeting, marketing all the way down to logistics, delivery, and customer care. So, if your data is inconsistent, everything is going to suffer.

Below is the data quality life cycle, Melissa can put in place for any retailer looking to achieve more. In doing so, the one aspect that every retailer strives for again is that single customer view or that one golden record that aggregates all the additional important information about a customer or prospect so you that all departments have a clear view and understanding of their overall journey with a retailer.

This in turn allows retailers to make sensible business decisions when communicating to their customers to give them an outstanding experience in the build-up to the festive season.

 

 

The Data Quality Life Cycle