Data Cleaning in Machine Learning: Guideline and Checklist

Melissa AU Team | Australia, Data Cleansing | , , ,

Machine Learning (ML) is helping businesses across industries solve problems and deliver tangible benefits. The chatbots customers interact with to get more information on customized product recommendations on websites – these are examples of how ML helps businesses improve their customer service and simultaneously increase conversion rates. You can build ML models for many real-world applications but its usefulness hinges on one key factor – the quality of data being analysed.… Read More

5 Data Cleaning Strategies Your Company Needs Right Now

Melissa AU Team | Australia, Data Cleansing | , , , , ,

Netflix uses data to understand customer preferences and create blockbuster series based on them. Coco-Cola leveraged data analytics to personalize advertisements. UBER identifies trends to set dynamic prices and solve the demand-supply gap.

Today, data plays a critical role in determining the success of a business idea. That said, it isn’t just the quantum of data available to a company that matters.… Read More

Data Cleaning – The What, Why and How

Melissa AU Team | Data Cleansing | , ,

Deciding what to include and exclude in the new product range – deciding price points – estimating delivery timelines – all of this and more is based on analyzing vast amounts of data. In 2020, on average, every individual generated 1.7 megabytes of data per second. But, quantity isn’t everything. Poor data quality can cost businesses between $9.7 million and $14.2 million annually. Thus, as our reliance on data increases, so must the efforts to clean data.

Read more “Data Cleaning – The What, Why and How”

Melissa Named Leader in Multiple Spring 2021 G2 Grid Reports

Melissa Team | 2021, Address Check, Address Correction, Address Quality, Address Standardization, Address Validation, Address Verification, Data Cleansing, Data Matching, Data Quality, Data Quality Services, Deduping, G2 Crowd, Press Release

Melissa Named Leader/High Performer in Multiple Spring 2021 G2 Grid Reports
Melissa Clean Suite and Melissa Data Quality Suite earn top honors from leading business solutions user-based review website

Rancho Santa Margarita, CALIF – March 30, 2021 – Melissa, a leading provider of global data quality and address management solutions, today announced two of its products—Melissa Clean Suite and Melissa Data Quality Suite—have again been named “Leader” in the Grid Report for Data Quality | Spring 2021 on G2, the world’s leading business solutions review website.… Read More

Melissa to Showcase Unison In Free Dataversity Webinar

Melissa Team | 2021, Address Quality, Address Standardization, Address Validation, Data Cleansing, Data Enhancement, Data Enrichment, Data Management, Data Matching, Data Profiling, Data Quality, Data Quality Services, Deduping, Press Release, Unison, Webinar

Melissa to Showcase Unison Data Quality Management Platform in Free Dataversity Webinar

Online session will highlight the role of customizable, browser-based data quality management in easing path to data governance

Rancho Santa Margarita, CALIF – March 31, 2021 – Melissa, a leading provider of global data quality and address management solutions, today announced a free webinar designed to offer IT and business stakeholders insight on the role of simple, easy-to-use customer data management.… Read More