Data Cleansing – Global Intelligence Blog

April 17, 2019 Melissa Team Address Correction, Address Standardization, Address Validation, Address Verification, Customer Identities, Data Cleansing, Data Enhancement, Data Enrichment, Demographics, Digital Identity Verification, Ecommerce, eIDV, EIV, Email Verification, Full Contact Authentication, Geocoding, Global Address Verification, Global ID Verification, Global Phone Verification, Identity Resolution, International Address Verification, Personator World

Capturing Current & Correct Customer Data – Why is it so Important in E-Commerce?

Up Close & Personal – The Four P’s of People Data Nothing holds more value for ecommerce organizations than accurate people data – name, address, phone, email and demographics. We have outlined four major factors that impact the success of a business and increase customer satisfaction in regards to accurate and complete people data. 1. Protect your organization – By…

April 2, 2019 Author Address Check, Address Correction, Address Quality, Address Standardization, Address Validation, Address Verification, Case Studies, Case Study, Clean Suite, Data Cleansing, Data Quality, Data Quality Services, Global Address Verification, Global Data Quality

Rinsing Out Bad Patient Data Increased Efficiency for Dental School

Unverified and outdated address data plagued the database of the University of Iowa’s School of Dentistry, having a tremendous effect on the communication with its patients. Check out this case study to see how the dental school rinsed out bad data, continues to maintain sparkly clean patient records, and most importantly, increased operational efficiency. Mailing has always been an integral…

March 6, 2019March 5, 2019 Author Address Check, Address Correction, Address Quality, Address Standardization, Address Validation, Address Verification, Analyzing Data, Analyzing Data Quality, Article, Big Data, BusinessCoder, Canada Post, Canadian Change of Address, CASS Certification, Clean Suite, Data Cleansing, Data Enhancement, Data Enrichment, Data Matching, Data Profiling, Data Quality, Demographics, Digital Identity Verification, Direct Mail, Duplicate Elimination, eIDV, Email Append, Email Marketing, Email Verification, Firmographics, Fuzzy Matching, Geocoding, Global Address Verification, Global Data Quality, Global Email, Global ID Verification, Global IP Locator, Global Name, Global Phone Verification, Golden Record, HIPAA, Householding, Identity Resolution, International Address Verification, IP Location, Location Intelligence, Mailing & Shipping, Mailing Lists, Marketing, MAT, Matching, MDM, Melissa Developer, Melissa Informatics, NCOA, News & Events, PAVE Certified, Presorting, Press Release, Property Data, Quick Tips, Record Linkage, Tips & Solutions, U.S. Property Service, Web API

Melissa Offers Insight on How a Healthy Data Lifecycle Supports Smart Business Decisions

New Resource Touts the Importance of Full Spectrum Protection to Combat Data Pitfalls Rancho Santa Margarita, CALIF – March 6, 2019 – Melissa, a leading provider of global contact data quality and identity verification solutions, today announced availability of the 2019 Melissa Solutions Catalog, a new resource that shares a wealth of information on the importance of good data, including how…

February 21, 2019 Author Big Data, Data Cleansing, Data Quality, Global Data Quality

The Half-Life of Data

Data is the new oil of the digital economy. Effectively used, data can help organizations to better understand customer needs and provide winning strategies to meet them. But the data you depend on to make these important decisions is always in flux. In The Half-Life of Data, Bud Walker, Vice President of Enterprise Sales and Strategy for Melissa, breaks down…

January 28, 2019 Author Data Cleansing, Duplicate Elimination, GDPR

Google Gets Nailed for GDPR

Today is Data Privacy Day! A good day to remind our readers about GDPR data privacy regulations and those pesky goalposts. If you haven’t been keeping up, the GDPR hammer is coming down hard and fast on tech giants like Google, who was recently hit with a fine totaling 50 million Euros (about $57,192,500) by France’s data protection regulator CNIL.…

January 23, 2019January 17, 2019 Author Address Verification, Data Cleansing, Data Matching, Data Quality, Digital Identity Verification, eIDV, EIV, Email Verification, FinTech, Full Contact Authentication, Global Address Verification, Global Data Quality, Global Email, Global ID Verification, Global Phone Verification, Identity Resolution, International Address Verification, Personator, Personator World

Check and Double Check Customer Identities

How Companies can use Technology and Multiple Sources to Properly Identify Customers and Head Off Illegalities Are you really who you say you are? Well, you may think so, but lots of other important people may not so sure. For many companies, taking a person’s identity at face value and without double or triple checking could be disastrous, which is…

January 21, 2019 Melissa UK Team Analyzing Data, Analyzing Data Quality, Article, Data Audit, Data Cleansing, Data Enhancement, Data Enrichment, Data Governance, Data Integration, Data Management, Data Matching, Data Migration, Data Profiling, Data Quality, Data Quality Services, Express Entry, FinTech, GDPR, Global Address Verification, Global Data Quality, Global ID Verification, Global Name, Global Phone Verification, International Address Verification, United Kingdom

When does Big Data become Bad Data?

Last month, we spoke about big data and the importance of leveraging such data to provide insights to drive better informed business decisions. But at what point does this data become useless? As we mentioned, big data provides detailed insight as it draws upon information from a number of sources and data points and thus, big data can reveal new…

January 17, 2019January 17, 2019 Author Address Verification, Customer Identities, Data Cleansing, Data Profiling, Digital Identity Verification, eIDV, Email Verification, FinTech, Full Contact Authentication, Fuzzy Matching, GDPR, Global Address Verification, Global Data Quality, Global Email, Global ID Verification, Global Phone Verification, Identity Resolution, International Address Verification, Personator, Personator World

The Money Laundering Bad Guys Never Quit

Businesses that Neglect ‘Know Your Customer’ Regulations are Messing with Fate and Government Regulations Here’s the weird thing about money laundering: The problem just doesn’t want to go away. According to statistics compiled by the IRS, the ways that crooks hide the sources of their ill-gotten gains appear to be infinitely creative, with investigations and prosecutions remaining steady over recent…

January 10, 2019 Melissa UK Team Big Data, Data Cleansing, Data Enhancement, Data Enrichment, Data Management, Data Matching, Data Quality, United Kingdom

Data Quality? That’s not in my job description!

It may not be explicitly stated but ensuring your company has good quality data is part of your job role. Why? Because all of us depend on data to do our work and if this data contains errors, it makes your job more complicated. What would I need to do? You need to advocate for data quality. When you come…

December 12, 2018 Melissa Team Address Quality, Article, Big Data, CASS Certification, Data Cleansing, Data Enrichment, Data Governance, Data Management, Data Quality, Global Address Verification, Global ID Verification, HIPAA, News & Events, Postal Address Standards, SOC2, USPS

Melissa’s Trust and Compliance Checklist Promotes Comprehensive Enterprise Data Quality

Company Receives SOC2 Certification; Outlines Criteria for Trusted Data in Banking, Healthcare, Marketing and More Melissa, a leading provider of global contact data quality and identity verification solutions, today announced its trust and compliance checklist, helping enterprises understand and evaluate complex criteria for secure, optimized data quality operations. The company is committed to trust and compliance leadership, securing its continued SOC2…