Melissa Data’s Cloud-Based National Change-of-Address Service Enables Mailers to Keep Up with Canadian and U.S. Customers Who Have Moved
Melissa Team | |
SmartMover Updates Business and Individual Addresses; Ensures Compliance with New Canadian Mail Laws Requiring In-Country NCOA Processing
Rancho Santa Margarita, CALIF. – August 12, 2014 – Melissa Data, a leading provider of contact data quality and data enrichment solutions, today announced SmartMover, its cloud-based NCOA service, now provides Canadian change-of-address processing, as well as U.S. address updates for individuals, families, and companies that have recently moved. SmartMover compares address data in real time*, updating existing customer information against more than 160 million address changes recorded in the USPS® NCOALink® (National Change of Address) database, representing permanent change-of-address records filed in the U.S. within the last 48 months. SmartMover also matches data against over 10 million change-of-address records filed by Canadian households and businesses within the last 72 months. SmartMover complies with Canada’s new licensing regulation requiring NCOA processing to be handled on Canadian soil.
“More than 40 million individuals, families and businesses move annually in the U.S. alone, about 14 percent of the country’s population. For mailers and data processors, maintaining current address information in such a dynamic environment presents a significant challenge and warrants a data quality strategy optimized to reduce costs and undeliverable mail,” said Chris Rowe, VP of Data Enhancement Services at Melissa Data. “Melissa Data is one of only 13 vendors licensed by Canada Post to provide Canadian NCOA so mailers can stay in contact with customers in both Canada and the U.S.”
As a cloud-based service, SmartMover is available 24/7 for fast, safe, and secure processing with the ability to handle more than one million records per hour. The service also standardizes, parses, and validates addresses, whether or not it updates the record with a new address. In addition to the SmartMover cloud solution, end-users can access U.S. and Canadian change-of-address processing by sending files via email to Melissa Data’s service bureau or by setting up fully- automated NCOA workflows via FTP.
Mailing lists processed through the NCOALink service meet the USPS Move- Update requirement for a period of 95 days from the date of processing and mailing, necessary for First-Class Mail® and Standard Mail® postal discounts.
Click here to request a free trial of Melissa Data’s SmartMover cloud-based change-of-address service, or call 1-800-MELISSA (635-4772) for more information.
*Melissa Data receives weekly NCOALink updates from the USPS.