Melissa Achieves Latest CASS Certification

Melissa Team | 2023, Address Quality, Address Verification, CASS Certification, Data Quality, Press Release, USPS | , , , ,

Address matching and correction capabilities continue to be validated to high USPS standards, recognized to reduce costs and undeliverable mail

Rancho Santa Margarita, CALIF – March 9, 2023 – Melissa, a leading provider of global data quality, identity verification, and address management solutions, today announced Cycle O CASS™ Certification for its data quality and address management platforms. CASS™ (Coding Accuracy Support System) Certification is a USPS® program to test the accuracy of address-matching software and improve the accuracy of postal coding, such as ZIP+4 Code®, carrier route codes that appear on mail pieces, and 5-digit ZIP Code coding.… Read More

Melissa Partners with TomTom for Geospatial Location Precision to Maximize Business Value of Global Customer Address Data

Melissa Team | 2023, Address Quality, Press Release | , , , ,

Best-of-breed address engine ensures restaurants are found, packages are delivered, and on-demand drivers find their passengers

Rancho Santa Margarita, CALIF – January 18, 2023 – Melissa, a leading provider of global data quality, identity verification, and address management solutions, today announced its successful partnership with TomTom, a global pioneer in satellite navigation for consumer use. By layering TomTom’s comprehensive global address data, location data, and country data on top of its industry-leading data quality, enrichment and identity verification solutions, Melissa has earned its reputation as the Address Expert.… Read More

Melissa Acquires ZipInfo.com

Melissa Team | 2022, Address Quality, Press Release | , , , ,

Longtime provider of ZIP code databases and software developer kits aligns strategically with Melissa’s global address expertise and customer base

Rancho Santa Margarita, CALIF – December 7, 2022 – Melissa, a leading provider of global data quality, identity verification, and address management solutions, has acquired ZipInfo.com, a longtime provider of ZIP code data to Fortune 500 companies. ZipInfo.com’s ZIP code databases and software developer kits align strategically with Melissa’s comprehensive product suite, grounded in address verification, correction, and enhancement as the foundation for smart and effective business operations worldwide.… Read More

Melissa Advocates Data Quality as Priority in the Battle Between Inflation and Marketing Programs

Melissa Team | 2022, Address Correction, Address Quality, Address Standardization, Address Validation, Address Verification, Data Quality, Mailing, ROI, Uncategorized | , , ,

ROI calculator demonstrates data quality’s critical role in eliminating waste, reducing costs, and avoiding lost opportunities

Rancho Santa Margarita, CALIF – November 16, 2022 – Melissa, a leading provider of global data quality, identity verification, and address management solutions, today advocated for prioritizing data quality in marketing operations strained by inflation and increasing costs. 

“Data quality touches every aspect of business, making it one of the most successful areas to shave dollars off the cost of customer outreach,” said Greg Brown, vice president global marketing, Melissa.… Read More

Datenqualität ist kein Kosten- sondern ein Wertschöpfungsfaktor – auch im Kontext von Marketing-, Service-, und Sales-Automation

Melissa DE Team | 2022, Address Quality, Data Quality, Datenqualität, Germany | , ,

Warum ist Adress- und Datenqualität so wichtig?

Das Thema Marketing-Automation – eine Teildisziplin des Customer-Relationship-Managements – bezeichnet alle Aktivitäten in Verbindung mit Softwarelösungen, die Prozesse im Marketing aber auch zum Beispiel im Vertrieb und Service automatisieren.

Ein Ziel besteht darin, den manuellen Aufwand im Rahmen der Interessenten- und Kundenkommunikation zu reduzieren, zu vereinfachen oder komplett durch Software zu ersetzen.

Ein weiteres Ziel ist, den Zeitraum zwischen persönlichen Kontakten sowohl durch automatisierte Off- als auch Online-Impulse zu verkürzen oder nach einem digitalen Kontakt den persönlichen Dialog auszulösen.… Read More