Data quality has changed a lot over the years. In the beginning of the digital age, access to the Internet was much more limited, and the way people interacted with technology was vastly different. Now, with our smartphones and tablets, access to most things we want or need can be instant and with these new expectations, businesses have had to adapt to new challenges in regard to data quality.… Read More
Address matching and correction capabilities continue to be validated to high USPS standards, recognized to reduce costs and undeliverable mail
Rancho Santa Margarita, CALIF – March 9, 2023 – Melissa, a leading provider of global data quality, identity verification, and address management solutions, today announced Cycle O CASS™ Certification for its data quality and address management platforms. CASS™ (Coding Accuracy Support System) Certification is a USPS® program to test the accuracy of address-matching software and improve the accuracy of postal coding, such as ZIP+4 Code®, carrier route codes that appear on mail pieces, and 5-digit ZIP Code coding.… Read More
Address verification is the foundation for business success.
We hear and say it all the time. But what exactly can having correct, standardized addresses do to help your business? In this post, we’ll take a look at a few different ways address verification can help businesses with ecommerce growth, increase conversions, and improve customer retention.
For a quick overview, feel free to check out and download our address verification infographic!… Read More
Melissa is once again proud to announce that we have been named Leader in G2’s Winter 2023 Report for our Clean Suite and Data Quality Suite products. G2, the leading peer-to-peer software review platform, has recognized Melissa as Leader in multiple categories in the Small Business, Mid-Market and Enterprise segments, including:
Along with Leader status, Melissa achieved Highest User Adoption in the Mid-Market segment for Data Quality!… Read More
ROI calculator demonstrates data quality’s critical role in eliminating waste, reducing costs, and avoiding lost opportunities
Rancho Santa Margarita, CALIF – November 16, 2022 – Melissa, a leading provider of global data quality, identity verification, and address management solutions, today advocated for prioritizing data quality in marketing operations strained by inflation and increasing costs.
“Data quality touches every aspect of business, making it one of the most successful areas to shave dollars off the cost of customer outreach,” said Greg Brown, vice president global marketing, Melissa.… Read More