Leaking Profits? Plug up the UAA Drain!

Are you struggling to keep printing postage and service costs down? One culprit that could be putting a drain on your profit is return mail. You’d be surprised how undeliverable-as-addressed mail (UAA) can operate like a small tax on your business – costing a little bit in a lot of areas. Turn to page 24 in Mailing Systems and Technology’s…

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How Online Retailer Learned from Amazon to Decrease Cart Abandonment & Increased Sales

E-commerce businesses are held to high standards. Why? Amazon. The conglomerate provides immediate, transparent shipping rates, setting the precedence that all other retail websites must provide the same. If they don’t? Customers abandon ship – or in a more literal sense, the shopping cart. Online apparel company, Huf, recognized the need to keep up. Explore how Huf is making strides…

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The City of Tempe Contends with Disparate Address Data until Discovering Melissa

Explore the City of Tempe’s disparate data dilemma and how Melissa’s Address Verification API standardized addresses across systems – reducing cost, waste and confusion, and allowing – for the first time ever – the ability to develop informational relationships across departments. With more than 185,000 residents, it is crucial for the City of Tempe to maintain accurate records to send…

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Hip, Hip, Hooray! The Elephant Gets Addressed Today.

What’s the elephant in your business? Every company has one! I’m talking about the thing that costs you money, customers and insight. Could it be returned mail? How about fraudulent transactions? Whatever the problem, it all stems from one big beast – bad address data. Customer communication, fraud prevention, predictive analytics and ultimately, your bottom line, all hinge on the…

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Amazon’s Secret Weapon – The Power of Predictions

What makes Amazon so successful? Most retailers are asking themselves this question today as Amazon continues to conquer the global retail market and further revolutionize the eCommerce landscape. Melissa’s VP of marketing has lent his expertise on one aspect of the retail Goliath that has forever changed customers’ expectations – shipping predictions. Learn all about Amazon’s secret weapon and how…

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4 Ways MAK™ Optimizes Address Data

Any book made publicly available can be identified by an ISBN. It’s a unique identifier used worldwide by publishers, booksellers and libraries. Just like an ISBN, your business can utilize a unique identifier for every street address – the Melissa Address Key™ (MAK). MAK technology is address data management at its finest. With address identifier technology, organizations can transform global…

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Capturing Current & Correct Customer Data – Why is it so Important in E-Commerce?

Up Close & Personal – The Four P’s of People Data Nothing holds more value for ecommerce organizations than accurate people data – name, address, phone, email and demographics. We have outlined four major factors that impact the success of a business and increase customer satisfaction in regards to accurate and complete people data. 1. Protect your organization – By…

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Rinsing Out Bad Patient Data Increased Efficiency for Dental School

Unverified and outdated address data plagued the database of the University of Iowa’s School of Dentistry, having a tremendous effect on the communication with its patients. Check out this case study to see how the dental school rinsed out bad data, continues to maintain sparkly clean patient records, and most importantly, increased operational efficiency. Mailing has always been an integral…

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Enterprise Demand for Identity Verification and Address Management Fuel Global Growth for Melissa

Melissa Opens New Locations in Europe and Asia to Deliver Data Quality Solutions to Expanding Financial Services, Healthcare, and Ecommerce Markets Rancho Santa Margarita, CALIF – February 12, 2019 – Melissa, a leading provider of global contact data quality and identity verification solutions, today announced global growth in support of enterprise customer needs for identity verification and address management solutions.…

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