The Progression of Data Quality: From ZIP Codes to Identity Verification

Melissa Team | 2023, Address Verification, Customer Identities, Data Quality, Digital Identity Verification, eIDV, ID Document Verification, Identity Verification, Uncategorized, ZIP Codes | , , , , ,

Data quality has changed a lot over the years. In the beginning of the digital age, access to the Internet was much more limited, and the way people interacted with technology was vastly different. Now, with our smartphones and tablets, access to most things we want or need can be instant and with these new expectations, businesses have had to adapt to new challenges in regard to data quality.… Read More

Melissa Achieves Latest CASS Certification

Melissa Team | 2023, Address Quality, Address Verification, CASS Certification, Data Quality, Press Release, USPS | , , , ,

Address matching and correction capabilities continue to be validated to high USPS standards, recognized to reduce costs and undeliverable mail

Rancho Santa Margarita, CALIF – March 9, 2023 – Melissa, a leading provider of global data quality, identity verification, and address management solutions, today announced Cycle O CASS™ Certification for its data quality and address management platforms. CASS™ (Coding Accuracy Support System) Certification is a USPS® program to test the accuracy of address-matching software and improve the accuracy of postal coding, such as ZIP+4 Code®, carrier route codes that appear on mail pieces, and 5-digit ZIP Code coding.… Read More

Why Your Business Needs Address Verification

Melissa Team | 2023, Address Autocomplete, Address Validation, Address Verification, Customer Experience, Data Quality, Ecommerce, Global Address Verification | , , ,

Address verification is the foundation for business success. 

We hear and say it all the time. But what exactly can having correct, standardized addresses do to help your business? In this post, we’ll take a look at a few different ways address verification can help businesses with ecommerce growth, increase conversions, and improve customer retention. 

For a quick overview, feel free to check out and download our address verification infographic!… Read More

Melissa Named Leader in G2 Winter 2023 Grid Report

Melissa Team | 2022, Address Verification, Clean Suite, Data Quality, Data Quality Suite, G2 Crowd | , , , ,

Melissa is once again proud to announce that we have been named Leader in G2’s Winter 2023 Report for our Clean Suite and Data Quality Suite products. G2, the leading peer-to-peer software review platform, has recognized Melissa as Leader in multiple categories in the Small Business, Mid-Market and Enterprise segments, including:

Along with Leader status, Melissa achieved Highest User Adoption in the Mid-Market segment for Data Quality!… Read More

Melissa Advocates Data Quality as Priority in the Battle Between Inflation and Marketing Programs

Melissa Team | 2022, Address Correction, Address Quality, Address Standardization, Address Validation, Address Verification, Data Quality, Mailing, ROI, Uncategorized | , , ,

ROI calculator demonstrates data quality’s critical role in eliminating waste, reducing costs, and avoiding lost opportunities

Rancho Santa Margarita, CALIF – November 16, 2022 – Melissa, a leading provider of global data quality, identity verification, and address management solutions, today advocated for prioritizing data quality in marketing operations strained by inflation and increasing costs. 

“Data quality touches every aspect of business, making it one of the most successful areas to shave dollars off the cost of customer outreach,” said Greg Brown, vice president global marketing, Melissa.… Read More