Strategic Alliances Fuel Global Growth for Melissa Data

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Technology Partnerships Advance Data Quality as Central Business Process;Enable Worldwide Expansion of Both Direct Mail and Data Quality Divisions


Rancho Santa Margarita, CALIF – December 16, 2014 – Melissa Data, a leading provider of contact data quality and address management solutions, today recognized 2014 as a milestone year for company partnerships in both its direct mail and data quality divisions. By working with leaders in ecommerce, data integration and comprehensive mailing solutions, Melissa Data has cemented strategic alliances that further expand its customer base worldwide. Essential to the company’s growth strategy, Melissa Data’s technology relationships are designed to fuel data quality as a central business process integrated into the earliest stages of master data operations.

“As the world recognizes the scope and value of data as a business asset, Melissa Data’s global perspective on contact data quality has increasing impact. By providing sophisticated data quality that is simple to deploy, we’re enabling businesses worldwide to embrace the competitive value of correct, validated customer information,” said Ray Melissa, CEO, Melissa Data. “Collaborating with other technology leaders is essential in these efforts, and 2014 saw some of our most significant partnerships to date. Working closely with key partners, we’re building existing business, growing in new markets, and seeing a greater understanding of data quality as the foundation for optimized master data systems.”

Melissa Data’s newest direct mail partnerships include Deutsche Post and Royal Mail, integrating global address verification and geocoding into their existing solutions and customer base. Melissa Data is one of only a handful of vendors licensed by Canada Post to provide Canadian NCOA (National Change of Address) processing so mailers can reach customers in both Canada and the U.S.

In the data quality realm, Melissa Data partnered with EXTOL International to enable seamless data quality operations in tandem with EDI. The company’s alliance with Scribe Software uniquely enables cleansing, validating and enhancing customer information in a single integration as data moves between CRM, ERP and marketing automation applications. Melissa Data’s relationship with Semarchy unites data quality and master data operations; Semarchy users have a fast and easy method for consolidating unstructured data sources and enriching master data, while Melissa Data customers have a strategic path to upgrade data quality projects into more comprehensive data governance initiatives. Melissa Data has increased its already deep support for developers by aligning with Varigence, incorporating data quality in Varigence’s business intelligence accelerator tools based on Business Intelligence Markup Language (Biml).

Building data quality into ecommerce applications has also been a priority; by working with NetzTurm GmbH and Crafty Clicks, service providers for the implementation of online stores, Melissa Data has enabled plug-in data quality for users of Shopware and Magento-based ecommerce sites. Support for additional ecommerce platforms is imminent, enabling a greater number of online merchants to verify and correct addresses as they are entered, validating information from more than 240 countries and territories in real-time.

Earlier this year, Melissa Data also partnered with Blu Sky to solve healthcare data management challenges; data quality tools are now integrated into Blu Sky’s EpicCare data capture technologies used to administer medical groups, hospitals and integrated healthcare organizations. Furthering its role in healthcare data quality initiatives, Melissa Data has also partnered with TriZetto, integrating data quality into software solutions that support nearly a quarter million doctors and healthcare providers under 350 different healthcare plans nationwide. Melissa Data’s recent alliance with V3Gate expands public sector market dramatically, while enhancing V3Gate’s big data capabilities with integrated data quality tools and solutions. Together the two firms are actively targeting business growth in federal, state and local government sectors, offering cutting-edge IT solutions that support high-level public agencies in achieving their diverse missions.

Partnerships on the 2015 horizon focus on ecommerce as well as enterprise data quality. Melissa Data conducts business worldwide, supporting its global clientele with sales and service from key locations in the United States, United Kingdom, Germany and India. For information about partnering with Melissa Data, contact sales@melissadata.com or call 1-800-MELISSA (635-4772).

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Melissa Data’s Cloud-Based National Change-of-Address Service Enables Mailers to Keep Up with Canadian and U.S. Customers Who Have Moved

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SmartMover Updates Business and Individual Addresses; Ensures Compliance with New Canadian Mail Laws Requiring In-Country NCOA Processing

Rancho Santa Margarita, CALIF. – August 12, 2014 – Melissa Data, a leading provider of contact data quality and data enrichment solutions, today announced SmartMover, its cloud-based NCOA service, now provides Canadian change-of-address processing, as well as U.S. address updates for individuals, families, and companies that have recently moved. SmartMover compares address data in real time*, updating existing customer information against more than 160 million address changes recorded in the USPS® NCOALink® (National Change of Address) database, representing permanent change-of-address records filed in the U.S. within the last 48 months. SmartMover also matches data against over 10 million change-of-address records filed by Canadian households and businesses within the last 72 months. SmartMover complies with Canada’s new licensing regulation requiring NCOA processing to be handled on Canadian soil.

“More than 40 million individuals, families and businesses move annually in the U.S. alone, about 14 percent of the country’s population. For mailers and data processors, maintaining current address information in such a dynamic environment presents a significant challenge and warrants a data quality strategy optimized to reduce costs and undeliverable mail,” said Chris Rowe, VP of Data Enhancement Services at Melissa Data. “Melissa Data is one of only 13 vendors licensed by Canada Post to provide Canadian NCOA so mailers can stay in contact with customers in both Canada and the U.S.”

As a cloud-based service, SmartMover is available 24/7 for fast, safe, and secure processing with the ability to handle more than one million records per hour. The service also standardizes, parses, and validates addresses, whether or not it updates the record with a new address. In addition to the SmartMover cloud solution, end-users can access U.S. and Canadian change-of-address processing by sending files via email to Melissa Data’s service bureau or by setting up fully- automated NCOA workflows via FTP.

Mailing lists processed through the NCOALink service meet the USPS Move- Update requirement for a period of 95 days from the date of processing and mailing, necessary for First-Class Mail® and Standard Mail® postal discounts.

Click here to request a free trial of Melissa Data’s SmartMover cloud-based change-of-address service, or call 1-800-MELISSA (635-4772) for more information.

*Melissa Data receives weekly NCOALink updates from the USPS.

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