Melissa Brings Native Change-of-Address Updates to Salesforce
Free September 16 webinar shows SmartMover’s NCOA and CCOA processing now built directly into Clean Suite for Salesforce
RANCHO SANTA MARGARITA, CALIF. – Sept. 9, 2026 – As people and businesses move, maintaining accurate Salesforce contact and customer data can be difficult. Melissa, a global leader in data quality and address management solutions, today addressed this issue with the announcement of SmartMover, Melissa’s USPS®-licensed National Change of Address (NCOA) and Canadian Change of Address (CCOA) processing tool, now built directly into Clean Suite for Salesforce. Industry professionals are invited to learn how to use this tool to Keep Every Salesforce Address Current — Without Leaving the Platform, during a free, live webinar on September 16, 2026.
Outdated addresses negatively impact deliverability, marketing and operational spend, personalization, and AI-driven initiatives. For businesses that rely on bulk mail — for a spectrum of operations like billing, invoicing, fundraising, appeal, or membership outreach — unresolved moves also mean missed USPS bulk-mail discounts and the added cost of returned mail. The integration puts move updates inside the same Clean Suite that already verifies addresses, emails, and phones and enriches incomplete records. Users can keep customer and prospect data mailable without exporting files, waiting on a separate NCOA process, or stitching results back into Salesforce.
“Many Salesforce teams still treat change-of-address as an outside job. Export a list, send it to a vendor, re-import, and hope the record still matches,” said John DeMatteo, Solutions Engineer and webinar presenter, Melissa. “Putting SmartMover inside Clean Suite closes the gap. Move updates land on records that are already verified and enriched, so the data stays mailable without extra tools or manual workarounds.”
Melissa’s Clean Suite for Salesforce webinar will offer insight into the product and its utility:
- How to configure and run SmartMover move updates without complex external workflows
- Examples of keeping Contacts, Leads, and Accounts current inside Salesforce
- How updated addresses work alongside verification and enrichment in the same Clean Suite
- Practical tips for meeting Move Update requirements and improving deliverability
To attend the webinar, register at https://info.melissa.com/clean-suite-for-salesforce-webinar-data-quality-solutions-with-melissa. Reporters interested in an advance preview of the solution may contact the media representatives below. For more information on Clean Suite for Salesforce, visit melissa.com/integrations/clean-suite-for-salesforce.
About Melissa
Powering clean customer data for 40 years, Melissa is the Address Expert. Providing address validation, address autocomplete, and geo-verified address data for 250+ countries, Melissa supports global businesses with its offices across five continents. Melissa’s suite of data quality, ID verification, and location data tools and services drives better decision-making, reduced costs, increased efficiency, and improved compliance. Our APIs, CRM and ecommerce integrations, and online tools help Melissa’s 10,000 customers worldwide process billions of addresses daily, fully capitalizing on the business value of customer data. For more information, visit www.Melissa.com or call 1-800-MELISSA (635-4772).
Media contacts
Greg Brown
Chief Marketing Officer, Melissa
greg.brown@Melissa.com
+1-800-635-4772 x1130
MPowered PR for Melissa
pr@mpoweredpr.com
+1-877-794-6777