How Global Email Verification Solution Can Protect and Increase Your Email Reputation Score
Melissa Team | |
By Oscar Li, Data
Quality Sales Engineer/Channel Manager for Global Email
introduced several improvements and new features to its Global Email Verification Solution – an all-in-one real-time email mailbox validation and correction
service. Here’s a quick list of our latest improvements:
- Improved fuzzy matching of
- Updated our TLD database with
the newest ICANN info
- Increased control over the
freshness of data returned
- Better unknown status detection
In terms of the service’s
new features, Global Email now offers two validation modes: Express and
Express can be used in
time-sensitive situations and will give back a response in one or two seconds.
Premium will actually perform a real-time validation of the email address and
can take up to 12 seconds to receive a response back.
If you want to reduce the
time taken in premium mode, we offer an advanced email option which will reduce
the freshness of the data return in order to increase speed.
Using the Global Email Verification Solution to Protect & Increase Your Email Reputation Score
What does email
reputation mean? A big part of a marketer’s campaign is email marketing
campaigns. It is important to watch your email reputation with a tool such
as senderscore. Once you are blacklisted, your email
deliverability will suffer, and as a result, you will have trouble sending out
emails in the future as most mail servers subscribe to a spammers list.
consult with our data quality experts in order to understand what they need to
look out for to avoid a bad campaign, and why certain emails should be
flagged/inspected. Even if you avoid spam traps, sending out too many invalid
emails will cause the mail server to flag you as a potential spammer. Email
marketing campaign servers with a low email reputation score will typically experience
On the other hand,
maintaining a high reputation score will see less intrusive filtering only
applied to individual emails and email campaigns instead of blanket IP
addresses. It would be definitely prudent to not allow other users to influence
your email reputation.
For example, if you are
on a shared server – other companies/users could be sending out their own
campaigns without filtering emails through our service. It would be a waste if
you spent all the time and investment controlling your email campaigns and
another user is email blasting without mailbox validation causing the entire IP
to be affected.
How do I improve my
email reputation score?
If your reputation
scores are already dismal for your current existing email campaign server IPs,
it might be beneficial to do email campaigns on a new or more reputable IP to
see better return on investment. This would start your email reputation on a
clean slate. As a disclaimer, we are not sure how feasible this would be for everybody,
but your team will need to discuss internally.
However, using our
service on existing IP should raise the reputation score for that specific IP.
On IPs with pre-existing high volume campaign history, the scores will be slow
to change. You can now see why it is extremely prudent to invest in an email
validation system early on and why Global Email is a valuable tool to utilize.
For more info, go