Melissa Named a Leader in the G2 Grid Report for Data Quality

Rancho Santa Margarita, CALIF – July 14, 2020 – Melissa, a leading provider of global data quality and address management solutions, today announced two of its products—Melissa Data Quality Suite and Melissa Clean Suite—have been named “Leader” in the Grid Report for Data Quality | Summer 2020 by real users on G2, the world’s leading business solutions review website. With…

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Melissa Offers First Responders Free Address Accuracy Services to Speed COVID-19 Response Efforts

Address Verification Tools Enable Emergency Services to Pinpoint Location for Delivery of Vital Frontline Care and Swift Transport for Treatment Rancho Santa Margarita, CALIF – April 22, 2020 – Melissa, a leading provider of global address, name, email, phone, and identity verification solutions, today announced its offer of data enhancement solutions free of charge to qualifying emergency first response providers…

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CRM Maintenance: A Step by Step Guide on How to Clean & Maintain your CRM Database

As many of you know, a customer relationship management (CRM) platform is a vital part of the sales process, which entails keeping customers and prospects happy while moving them through the CRM pipeline. But many businesses forget the role CRM plays in the entire customer life cycle. CRM platforms can be used for continuous communications with current and potential prospects…

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Quality is the Missing Link in HealthLink’s Million+ Database

HealthLink depends on their data. And the company has a lot of it – it operates the largest multisourced database of active practicing physicians and allied health professionals. Their database helps the pharmacy, healthcare, medical device and insurance industries efficiently target their primary markets. With so much data to collect and manage, HealthLink recognized it was critical to implement a…

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Integrate Data Quality into ETL Workflows – DBAs will Thank You

Tired of the ETL grind? Work faster and smarter with Melissa and Talend. In the era of big data, DBAs spend much of their time transferring, migrating, and cleaning disparate data. Melissa makes this more efficient by adding data quality into the workflow to help DBAs work smarter and faster with clean data. Read this article in Database Trends and…

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Rinsing Out Bad Patient Data Increased Efficiency for Dental School

Unverified and outdated address data plagued the database of the University of Iowa’s School of Dentistry, having a tremendous effect on the communication with its patients. Check out this case study to see how the dental school rinsed out bad data, continues to maintain sparkly clean patient records, and most importantly, increased operational efficiency. Mailing has always been an integral…

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Washington University Increases Revenue Ten-Fold with Melissa Technology

The headline is true – the University of Washington increased its fundraising revenue ten-fold after implementing Melissa’s solutions. This resulted in a staggering $2.7 billion win in campaign revenue. Read the entire case study to see what the University has to say about their experience with Melissa and what exactly it was that led to such a jump in revenue.…

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When does Big Data become Bad Data?

Last month, we spoke about big data and the importance of leveraging such data to provide insights to drive better informed business decisions. But at what point does this data become useless? As we mentioned, big data provides detailed insight as it draws upon information from a number of sources and data points and thus, big data can reveal new…

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What’s all the fuss about Big Data?

According to data analytics company SAS, big data is a term used to describe large volumes of data, whether structured or unstructured, that businesses deal with on a daily basis. Big data can be broken down into the three Vs: Volume: businesses collect data from various sources and with increasing use of the internet and social platforms, there is more…

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Five Reasons to Start Investing in Data Quality Consulting Today

Data has become the keyword to reckon with in each and every organization out there. It would be safe to say that data management has become the top most priority for organizations, given the complexity and importance it poses within the business’s structure. Given the important role data plays in the day to day functioning of an organization’s end goals;…

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