Melissa Fuels Smarter Direct Mail Strategies

Melissa Team | 2021, Customers, Data Enhancement, Demographics, Direct Mail, E-Mail, eIDV, Email Append, Email Verification, Mailers, Mailing, Mailing & Shipping, NCOA, Press Release

Melissa Fuels Smarter Direct Mail Strategies that Recognize the Shift to Work-from-Home

Full contact intelligence acknowledges permanent changes in the definition of the workplace

Rancho Santa Margarita, CALIF – May 12, 2021 – Melissa, a leading provider of global data quality and address management solutions, today announced full contact intelligence tools and solutions for direct marketers, linking personal and professional data for a single contact. Melissa’s tools and services pair robust consumer data with a spectrum of third-party datasets, empowering marketers with identity cross-matching that closes gaps in data profiles and delivers a full, single view of the customer.

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Data Cleansing – What You Need to Know

Melissa UK Team | Address Quality, Clean Suite, Data Audit, Data Cleansing, E-Mail, Email Verification, Phone Verification, United Kingdom

Today, organisations heavily rely on data for everyday business activities.
This makes data cleansing a critical requirement for anyone who has a database, so their organisation can yield better results across all operations.

Following are some core benefits of cleansing your data

1. A complete, accurate and real-time view on your database

Up to 30% of a database can go stale within a year, due to people changing address, jobs, emails, and simply updating their status.… Read More

The Benefits of Email Verification

Melissa UK Team | E-Mail, Email Append, Email Marketing, Email Verification, United Kingdom

For a long time, we have recognised email to be a core communications channel. With 37% of UK companies stating that email is the most important means of communications with their customer base it’s a key channel for generating revenue.

We also know that something with an everyday core value comes with everyday problems, which brings us to the subject of email list hygiene.… Read More

Melissa’s Smart Data Tools Enhance Voter Lists for Strategic Campaign Outreach during Pandemic

Melissa Team | 2020, Data Enhancement, Data Enrichment, E-Mail, Email Append, NCOA, Press Release

 Addition of Demographics and Email Helps Political Candidates/Causes Communicate with Voters in Lieu of Rallies and Door-to-door Canvassing

Rancho Santa Margarita, CALIF – May 6, 2020 – Melissa, a leading provider of global address, name, email, phone, and identity verification solutions, today announced its data enhancement solutions are being leveraged by a number of political campaigns across the country, particularly as social distancing orders related to COVID-19 have curbed political rallies, door-to-door canvassing and other face-to-face communication methods. … Read More

5 Reasons You Should Not Buy An Email List

Melissa IN Team | E-Mail, India | , , , ,

Emails are a great way to communicate with your target audience. You can alert them about new product ranges and sales, offer special discounts to drive traffic to your website, get feedback from customers, collect data for market research and do lots more. Sending out an email is not a big challenge.

The challenge lies in having a good email list.… Read More