Melissa Address Accuracy Tools Help Organizations Meet 2020 Challenges

Melissa Team | 2021, Data Quality, Data Quality Assessment, Data Quality Services, Gartner, Gartner Magic Quadrant, Press Release

Data quality provider earns multiple awards and celebrates 35-year history with key milestone, building momentum for a strong 2021

Rancho Santa Margarita, CALIF – January 7, 2021 – Melissa, a leading provider of global data quality and address management solutions, today announced increased popularity and implementation of its industry leading products and services. In a historic year—marked by a global pandemic, related economic setbacks, and a contentious U.S. election—address data accuracy proved of utmost importance. For example, the ongoing Melissa COVID-19 Donation Program prompted broader use of the company’s address verification solutions which has enabled the successful delivery of essential products and services to citizens impacted by COVID-19 shutdowns. These same Melissa tools have empowered more organizations to take advantage of widespread e-commerce adoption through timely, accurate order delivery fueling favorable customer experiences that, if nurtured, can extend into this year and beyond. And, with up-to-date citizen data from Melissa, jurisdictions were able to perfect their voter rolls to ensure that only rightfully registered constituents take part in the election process, either in person or by mail.

These Melissa accomplishments were further exemplified via several industry accolades including designation as a leader in the G2 Grid Report for Data Quality (both Summer and Fall), and a Niche Player in the 2020 Gartner Magic Quadrant for Data Quality Solutions for completeness of vision and ability to execute. The company also eclipsed 100 billion+ North American address lookups – a significant milestone earned throughout its 35 year history.

In a year like no other, the broad utility of an accurate address was front and center, and businesses in just about every industry striving to improve the customer experience understand its clear advantages, not just in challenging times but at all times,” said Greg Brown, Vice President, Global Marketing, Melissa. “For this reason, Melissa has seen interest in its data tools soar throughout 2020 and into the new year. Recognition from G2 and Gartner echo the impact of the almighty address and reflect its importance as a business priority.

To gain more insight Melissa products and services, or to connect with members of Melissa’s global intelligence team, visit www.melissa.com or call 1-800-MELISSA.

About Melissa

Since 1985, Melissa has specialized in global intelligence solutions to help organizations unlock accurate data for a more compelling customer view. More than 10,000 clients worldwide in arenas such as retail, education, healthcare, insurance, finance, and government, rely on Melissa for full spectrum data quality and ID verification software, including data matching, validation, and enhancement services to gain critical insight and drive meaningful customer relationships. For more information or free product trials, visit www.Melissa.com or call 1-800-MELISSA (635-4772).


Media contacts

Greg Brown

Vice President, Global Marketing, Melissa

greg.brown@Melissa.com

+1-800-635-4772 x1130

Jacqueline Zerbst

MPowered PR for Melissa

pr@mpoweredpr.com

+1-877-794-6777

Melissa feiert 35 Jahre in der Datenqualität

Melissa DE Team | 2020, Big Data, Data Audit, Data Cleansing, Data Management, Data Quality, Data Quality Assessment, Data Quality Services, Datenqualität, Ecommerce, Germany, Global Business, Global Data Quality, Press Release, Presseberichte | , , , , , , , , , , , , , , , , , , ,

Fachwissen und Technologiekompetenz festigen globale Rolle bei der Verbesserung von Daten für Analytics, CRM, Handel und Compliance

Köln. Melissa, ein führender Anbieter von globalen Lösungen zur Adress-, Namens-, E-Mail-, Telefon- und Identitätsprüfung, feiert sein 35-jähriges Firmenjubiläum. Das lange Bestehen von Melissa ist auf jahrzehntelange Expertise in allen Fragen rund um Adressen und umfassendes Fachwissen, das die Grundlage für globale Intelligenz bildet, zurückzuführen – alles aus demografischen, geschäftlichen, standortbasierten- und Identitätsdaten. Dies ist die Basis, die Unternehmen ein umfassendes Risikomanagement, datengesteuertes Engagement, Analysen, Einblicke und Compliance ermöglicht.

Read more “Melissa feiert 35 Jahre in der Datenqualität”

The Role of Data Quality for Charities

Melissa UK Team | Address Check, Address Correction, Address Quality, Address Verification, Analyzing Data, Analyzing Data Quality, Big Data, Data Management, Data Matching, Data Profiling, Data Quality, Data Quality Assessment, United Kingdom

2% of contact data is subject to inaccuracies every month which means that almost 25% of data is corrupted on an annual basis. However, new statistics demonstrate that organisations find almost 30% of their contact data to be inaccurate.

This is not an alarming statistic as smart technology has meant that we are more connected than ever, but it has created distance between organisations and clients. Charities and not-for-profit organisations also fall victim to the distance created by growing technology and in order to create a smooth experience for supporters as well as to gain trust and loyalty, good quality contact data is needed.

Creating a process for good quality contact data is not actually difficult. Charities and not-for-profit organisations can implement software which cleanses their existing data, removes duplicates and standardises the data held whilst providing real-time verification of data to ensure quality data enters into the newly cleansed databased.

Melissa work with a number of not-for-profit organisations to help them maintain a strong contact database – our previous experience has shown us that a quality database is key to marketing and raising support for their work. Our solutions which including data matching, deduplication and data cleansing has enabled a number of charitable bodies to increase their outreach efforts and enhance their fundraising efforts.

Enhancing data quality plays a strong role in creating a solid reputation and seamless supporter experience. Reputation and experience are key drivers of support for not-for-profit organisations and charities and so with the right contact data, engagement with supporters is not lost and contact is made to the right people, at the right time, with the right message.

Good quality data also has an impact on the day-to-day operations as it can reduce costs in the long run. Charities and not-for-profit organisations come into contact with large numbers of data and manually sorting this data can be time consuming and costly – having a data quality solution embedded into the database will not only reduce time spent on sorting data but provides cost efficiencies that can invested elsewhere within the organisation.

It is also important to note that regulation plays a huge role in today’s digital society. Regulation regarding privacy and protection can become more difficult to meet as the volume of data grows however, with a data quality solution, keeping contact data up-to-date is no longer an issue. Management are able to focus on other areas of the business as the solution ensures compliance requirements are met including GDPR.

Finally, tackling data quality issues allows for charities and not-for-profit organisations to become part of the digital world. It opens the organisations up to future technological changes which can further enhance the supporter experience and raise awareness for the organisation’s work.

With solutions which can be embedded anywhere within an organisation’s process, Melissa works with their clients to create a data driven competitive advantage. Using our tools, you’ll be getting the most out of your data which could be key to your future growth and success. Today’s digital world means that there are high expectations and charities, just as much as financial institutions, are expected to meet the technical expectations of consumers.

Melissa are also proud to be part of HM G-Cloud 10 framework – we work with a number of public sector bodies and offer a special rate for registered charities. If you would like more information then please give us a call on 020 7718 0070, or email us at info.uk@melissa.com.

If you are interested in continuing the conversation, please connect with us on Twitter.

Know Your Customer with Personator World – Cloud-Based Identity Resolution and Verification Engine

Blog Administrator | Data Audit, Data Cleansing, Data Enhancement, Data Enrichment, Data Management, Data Quality, Data Quality Assessment, Global Data Quality, Personator World | , , , , ,

By Kevin Ubay-Ubay, Sales Engineer


Personator World is Melissa’s new powerful cloud based
web service that gives a simple and single way to clean and verify your contact
data globally. This service leverages our experience in name, phone, address
& email validation to provide comprehensive contact checking and combines
high quality identity level verification.

Some examples of where our new web service can be
applied:

·        
Age verification

·        
Name-address verification

·        
Anti-fraud applications

·        
Online shopping cart & eCommerce
platforms

·        
FinTech/Banking

Trusted
Reference Data

Personator World uses a number of trusted reference
data to verify the identity of an individual. These types of data sources
include:

·        
Citizen/national databases

·        
Credit agency/bureau

·        
Utility and telecom sources

·        
Driver’s licenses

·        
Electoral rolls

Personator World can then determine if the identity
has been found and matched against those datasources. An example JSON response
from the web service may contain something like this:

{

    “DatasourceName”:
“CREDIT-2”,

    “Results”:
“KV03,KV04”,

    “Messages”: [

        {

            “ResultCode”:
“KV03”,

            “Description”: “First/given/forename
matched”

        },

        {

            “ResultCode”:
“KV04”,

            “Description”:
“Last/surname matched”

        }

    ]

},

{

    “DatasourceName”:
“CONSUMER-1”,

    “Results”:
“KV01,KV14,KV13,KV12,KV10”,

    “Messages”: [

        {

            “ResultCode”:
“KV01”,

            “Description”:
“Address matched”

        },

        {

            “ResultCode”:
“KV14”,

            “Description”:
“Premise/house number matched”

        },

        {

            “ResultCode”:
“KV13”,

            “Description”:
“Thoroughfare matched”

        },

        {

            “ResultCode”:
“KV12”,

            “Description”:
“Locality matched”

        },

        {

            “ResultCode”:
“KV10”,

            “Description”:
“Postal code matched”

        }

    ]

}

As you can see here, datasources where a match has
been found are listed as well as what components of the input had been matched.

Using
Personator World

To give a walkthrough of this service, when you send
your contact data that you want checked and verified, Personator World starts
off by standardizing and validating your data. At this stage, the service will
parse and standardize your data as well as check for the following:

·        
Name is in a valid format

·        
Address is deliverable

·        
Email address exists

·        
Phone number is callable

Input

Output

Full
name: John doe

Phone:
8458692102

Email:
john.doe@yaoo.com

Address
Line 1: 1 unicorn

City:
norwich

Administrative
Area:

Postal
Code: NR33AB

Country:
GB

Full
name: John Doe

Phone:
+44 8458692102

Email:
john.doe@yahoo.com

Address
line 1: 1 Unicorn Rd

City:
Norwich

Administrative
Area: Norfolk

Postal
Code: NR3 3AB

Country:
GB

 

In the diagram above, you can see the service
standardizing (changing casings, abbreviations, etc.) and making corrections to
our input data – add in missing street suffixes, add in phone country dialing
code, add in missing state/province/administrative area info, correcting
typographical email domain errors (yaoo.com -> yahoo.com), etc.

Next, Personator World takes your data and compares it
against trusted reference data in order to verify that individual’s
information.

In this verification stage, the web service takes the
standardized name, phone, email and address from the previous checking stage
and performs ID verification. Additional input such as the individuals national
ID provisioned by the country’s government and date of birth can be verified as
well, depending on the country.

 

Input

Output

Full
name: John Doe

National
ID: HJDO840230HVZRRL05

Date
of birth: 2/30/1984

Phone:
+56-222-226-8000

Email:
john.doe@yahoo.com

Address
Line 1: Paseo De Los Conquistadores 2000

City:
Guadalupe

Administrative
Area: NL

Postal
Code: 67170

Country:
MX

Results:

 

·        
KV01 – Address matched

·        
KV02 – National ID matched

·        
KV03 – First name matched

·        
KV04 – Last name matched

·        
KV05 – Phone number matched

·        
KV06 – Email matched

·        
KV07 – Date of birth matched

 

 

 

The diagram above shows how the service will return
back result codes indicating which pieces of information got matched. By
observing what kinds of result codes are returned, you can determine how
reliable your data is.

Availability

Personator World is currently available as a web
service hosted on our servers – meaning you won’t have to worry about updates
and maintenance. Information about the countries supported and the level of
coverage can be found by visiting our online wiki at wiki.melissadata.com.
Sample code and documentation is also provided to help you get jump started on
building applications and services incorporating our ID verification
technology.

 

Say Goodbye to Bad Data Before it Enters Your System with Global Express Entry

Blog Administrator | Data Quality, Data Quality Assessment, Data Quality Services, Duplicate Elimination, Express Entry | , , , , ,

By Edward Dombrowski Data Quality Analyst

 

Maybe you’re already
familiar with the way Express Entry and Express Entry Desktop Edition can
autocomplete addresses – just select the country and type in the beginning of
an address, and the service can fill in the missing information, using address
data from over 240 countries.

But did you know the
many benefits to autocompleting addresses? Increased efficiency, a single view
of the customer at the point-of-entry, and increased security, to name a few.

With Express Entry
Desktop Edition, you can easily enter complete addresses with 50 percent less
keystrokes, with the bonus (since it uses the Express Entry service) that the
addresses are already verified.

When you receive a
complete address from the service, you can also geocode it easily with the
click of the ‘verify’ button. Also, Express Entry Desktop Edition’s system of
templates gives you the flexibility you need to efficiently fill out any form
in Windows or on the Web without having to code a solution.

Another benefit to using
Express Entry is the single view of the customer at the point-of-entry. This
way, duplication in your database is controlled from the start. Express Entry’s
standardized addresses are consistent as they have pre-directionals, ordinals,
suffixes, and post-directionals already abbreviated throughout.

Standardized addresses
mean that you won’t have to deduplicate customer tables by address. There are
no addresses in Express Entry data that do not conform to the standard.

There may be one benefit
you haven’t thought of: fraud prevention. When a user selects a verified and
standardized address on your form, or your Customer Service Representative
enters an address through Express Entry Desktop’s GUI, your confidence that the
customer is who they say they are is increased. It becomes easier to separate
real addresses from the fake ones.

Express Entry data is
built from multiple sources so you can rest assured that address data is
correct. If your Customer Service Center takes in addresses, Express Entry
Desktop Edition can help your Customer Service Representatives enter them in
more quickly.

For more info on Express
Entry, go to: https://www.melissa.com/address-autocomplete