City of Burbank Improves Address Accuracy with Melissa Data Quality Tools
Municipality Now Empowered to Enhance Citizen Services, Amend Census Data and Foster Collaboration Across Teams
Rancho Santa Margarita, CALIF – April 1, 2020 – Melissa, a leading provider of global address, name, email, phone, and identity verification solutions, today announced the City of Burbank has successfully deployed Melissa’s Master Address Table (MAT) tool to boost the accuracy of its address data to better connect with citizens, administer permits, and verify addresses for projects throughout its many departments.
“Local governments and municipalities serve their citizens in a number of ways and many of the services they provide require accurate address data,” said Bud Walker, vice president, enterprise sales and strategy, Melissa. “To ensure residents and businesses receive the services they expect and deserve, the City of Burbank has invested in Melissa MAT address data to improve its ability to notify the public, respond in emergency situations, and even take advantage of federal funding.”
Missing unit numbers for apartment buildings, PO Boxes versus a physical address, and other factors contributed to Burbank’s address data accuracy problem. Inaccuracy could contribute to permit notification issues, delays in delivery of emergency services, and difficulties surrounding Census data gathering – affecting the amount of federal funding the city receives. With better address data, the City added more than 300 missing addresses to the Census file provided by the federal government.
By deploying Melissa’s Master Address Table (MAT) solution, the City now manages and maintains a complete, accurate master address file. MAT consolidates location information and provides true address details on all residences, businesses, apartments, suites, and PO Boxes, with geo-coordinates and demographics.
To improve its geocode data—which coded addresses to a street center line versus directly on top of a building—City personnel integrated MAT data into their current system. “Melissa’s address formatting was in line with our existing data and GIS location accuracy matched 99.9% of the time, far better than competitive solutions compared in testing,” according to Mike Carson, Geographic Information System (GIS) Manager at the City of Burbank. “Melissa’s Address Keys (MAKs) were precisely located on top of buildings while alternatives wouldn’t land on the building or even register the correct street.”
To learn more about the City of Burbank’s journey to accurate and updated addresses, and how its Melissa deployment has advanced the usefulness of address data throughout the organization, download the case study here.
To connect with members of Melissa’s global intelligence team for additional information, support and solutions, visit https://www.melissa.com or call 1-800-MELISSA.
Since 1985, Melissa has specialized in global intelligence solutions to help organizations unlock accurate data for a more compelling customer view. More than 10,000 clients worldwide in arenas such as retail, education, healthcare, insurance, finance, and government, rely on Melissa for full spectrum data quality and ID verification software, including data matching, validation, and enhancement services to gain critical insight and drive meaningful customer relationships. Melissa supports its global clientele with sales and service from key locations in the United States, United Kingdom, Germany, Australia, Singapore, and India. For more information or free product trials, visit https://www.melissa.com/ or call 1-800-MELISSA (635-4772).
Vice President, Global Marketing, Melissa
Jacqueline Zerbst, MPowered PR for Melissa