Geokodierung unterstützt Location Intelligence wie auch das Marketing

Melissa DE Team | 2022, Geocoding, Geokodierung, Germany, Location Intelligence | , , ,

Unternehmen, welche die Adressdaten ihrer Kunden um geografische Koordinaten – also Längen- und Breitengrade – erweitern, profitieren hiervon gleich mehrfach. Sie können Wettbewerbsvorteile mithilfe solcher Standortinformationen erzielen, indem sie diese raumbezogen analysieren (Location Intelligence) oder im Rahmen des Geomarketings nutzen.

Location Intelligence versus Geomarketing

Location Intelligence umfasst jene Tools und Prozesse, die im Big-Data-Zeitalter aus Business-Daten raumbezogene Erkenntnisse mit BI-Relevanz extrahieren.… Read More

Melissa Partners with innoscale DATAROCKET to Deliver Optimized Data Quality Solutions within DATAROCKET Core MDM Software

Melissa Team | 2022, Data Management, Data Quality Services, Geocoding, Global Data Quality, Press Release | , , ,

Collaboration adds address validation, auto-completion, geocoding, and sanctions list checking to popular master data management platform

Rancho Santa Margarita, CALIF – July 20, 2022 – Melissa, a leading provider of global data quality and address management solutions, today announced a partnership with innoscale DATAROCKET that integrates Melissa’s address validation, auto-completion, geocoding, and sanctions list checking capabilities into the innoscale DATAROCKET Core master data management (MDM) platform.… Read More

Melissa Automates Clean Data Processes with Intuitive Customer Data Validation Platform

Melissa Team | 2020, Address Check, Address Correction, Address Standardization, Address Verification, Data Matching, Email Verification, Geocoding, Press Release, Unison

Unison reduces strain on SQL developers by empowering data stewards to manage operations – no programming expertise required

Rancho Santa Margarita, CALIF – November 4, 2020 – Melissa, a leading provider of global data quality and address management solutions, today announced its Unison customer data verification platform as an easy-to-deploy solution for data stewards to maintain impeccable customer data. Unison brings together all of Melissa’s data quality API capabilities including global address, name, phone, email verification, geocoding, and data matching, into a flagship UI that is fast, scalable, and requires no programming.… Read More