Geocoding – Global Intelligence Blog

April 1, 2020April 1, 2020 Melissa Team 2020, Address Quality, Data Quality, Geocoding, MAT, Press Release

City of Burbank Improves Address Accuracy with Melissa Data Quality Tools

Municipality Now Empowered to Enhance Citizen Services, Amend Census Data and Foster Collaboration Across Teams Rancho Santa Margarita, CALIF – April 1, 2020 – Melissa, a leading provider of global address, name, email, phone, and identity verification solutions, today announced the City of Burbank has successfully deployed Melissa’s Master Address Table (MAT) tool to boost the accuracy of its address…

February 13, 2020March 17, 2020 Melissa UK Team Address Check, Address Correction, Address Quality, Address Search, Address Standardization, Address Validation, Address Verification, Geocoding, Location Intelligence

Why Address Intelligence is Vital for Business in Today’s Digital Age

It all starts with good address data! We start this article by asking you what hurdles are resonating in your business today, we're talking about the things costing you money, from returned mail & merchandise, fraudulent transactions or even deeper insight to your data to allow for more effective marketing & communication efforts. Whatever the case it stems from bad…

December 9, 2019January 17, 2020 Melissa UK Team Address Check, Address Quality, Address Standardization, Address Validation, Address Verification, Geocoding, Global ID Verification, Personator

Data Quality in the Insurance Sector

The importance of Data Quality in the Insurance sector Data is becoming increasingly valuable in the technology age. There’s also a lot more of it available as consumers become more comfortable with sharing their personal information through their connected devices. However, data needs to be clean and accurate to add value to a business, and nowhere is this more important…

November 4, 2019 Ecommerce, Geocoding, IP Location

5 Ways Retailers are Crazy Good at Using Data

Retailers Who Know How to Use Data… … are basically unstoppable. Being well-versed in data for retail can unlock the ability to rock conversions, see into the future, and, perhaps most importantly, prevent fraud instantly. Recognizing the importance of data and knowing how to use it is like unlocking all the secret levels in a video game, but instead of…

September 13, 2019September 13, 2019 Address Correction, Address Quality, Address Verification, Article, Geocoding, Global Address Verification, Identity Resolution, Personator

There’s a Big Elephant in Your Business – Name it and Tame it!

There is an elephant in every business – and it’s trampling company profits, scaring away customers and blocking valuable insights. What’s your company’s elephant? Is it returned mail? Fraudulent transactions? Bad business decisions? Beware, these problems all stem from one big beast – bad address data. It’s time to address the elephant. Effective communications, predictive analytics, fraud prevention and ultimately,…

May 13, 2019May 13, 2019 Melissa Team Address Check, Address Correction, Address Quality, Address Search, Address Standardization, Address Validation, Address Verification, Data Enhancement, Data Enrichment, Geocoding, Global Address Verification, Identity Resolution

Hip, Hip, Hooray! The Elephant Gets Addressed Today.

What’s the elephant in your business? Every company has one! I’m talking about the thing that costs you money, customers and insight. Could it be returned mail? How about fraudulent transactions? Whatever the problem, it all stems from one big beast – bad address data. Customer communication, fraud prevention, predictive analytics and ultimately, your bottom line, all hinge on the…

April 17, 2019 Melissa Team Address Correction, Address Standardization, Address Validation, Address Verification, Customer Identities, Data Cleansing, Data Enhancement, Data Enrichment, Demographics, Digital Identity Verification, Ecommerce, eIDV, EIV, Email Verification, Full Contact Authentication, Geocoding, Global Address Verification, Global ID Verification, Global Phone Verification, Identity Resolution, International Address Verification, Personator World

Capturing Current & Correct Customer Data – Why is it so Important in E-Commerce?

Up Close & Personal – The Four P’s of People Data Nothing holds more value for ecommerce organizations than accurate people data – name, address, phone, email and demographics. We have outlined four major factors that impact the success of a business and increase customer satisfaction in regards to accurate and complete people data. 1. Protect your organization – By…

March 6, 2019March 5, 2019 Author Address Check, Address Correction, Address Quality, Address Standardization, Address Validation, Address Verification, Analyzing Data, Analyzing Data Quality, Article, Big Data, BusinessCoder, Canada Post, Canadian Change of Address, CASS Certification, Clean Suite, Data Cleansing, Data Enhancement, Data Enrichment, Data Matching, Data Profiling, Data Quality, Demographics, Digital Identity Verification, Direct Mail, Duplicate Elimination, eIDV, Email Append, Email Marketing, Email Verification, Firmographics, Fuzzy Matching, Geocoding, Global Address Verification, Global Data Quality, Global Email, Global ID Verification, Global IP Locator, Global Name, Global Phone Verification, Golden Record, HIPAA, Householding, Identity Resolution, International Address Verification, IP Location, Location Intelligence, Mailing & Shipping, Mailing Lists, Marketing, MAT, Matching, MDM, Melissa Developer, Melissa Informatics, NCOA, News & Events, PAVE Certified, Presorting, Press Release, Property Data, Quick Tips, Record Linkage, Tips & Solutions, U.S. Property Service, Web API

Melissa Offers Insight on How a Healthy Data Lifecycle Supports Smart Business Decisions

New Resource Touts the Importance of Full Spectrum Protection to Combat Data Pitfalls Rancho Santa Margarita, CALIF – March 6, 2019 – Melissa, a leading provider of global contact data quality and identity verification solutions, today announced availability of the 2019 Melissa Solutions Catalog, a new resource that shares a wealth of information on the importance of good data, including how…

February 18, 2019 Author Geocoding, Location Intelligence, Street Route

Accurate Proximity Data – Help or Hindrance for Today’s Brick & Mortar?

Can giving your customers accurate proximity data to your brick and mortar store help your business? There are many Store Locator solutions on the market which businesses use to help potential customers come to the decision that the proximity will result in an actual visit. This usually requires integrating a third party web site widget or licensing an API. When…

February 14, 2019 Author Geocoding, Location Intelligence

Coordinates Cooperate with GeoCoder

Rural America. Farm country. Quiet living. Some phrases that come to mind when thinking about a small town like Potwin, Kansas. With a population of 468, how is it possible that Potwin is also home to more than 600 million IP addresses? Some of which are connected to scammers, spammers and fraudsters! Confounded Coordinates Using IP geolocation to map a…