Melissa Shares Smart, Sharp Tools for ‘No Junk, Just Mail’ at National Postal Forum

Melissa Team | 2021, Data Enhancement, data hygiene, Direct Mail, Mailing Lists, National Postal Forum(NPF), Press Release, Trade show

More relevant than ever, direct mail benefits from ongoing address management as foundation to an effective postal strategy

Rancho Santa Margarita, CALIF – September 16, 2021 – Melissa, a leading provider of global data quality and address management solutions, today advocated ‘no junk, just mail’ as the key to an effective and competitive postal strategy for direct mailers.… Read More

Melissa Shares Five-Step Holiday Preparedness Plan for Retailers at North American Holiday Season Summit

Melissa Team | 2021, Customer Identities, Ecommerce, Email Verification, Marketing, North American Holiday Season Summit, Phone Verification, Press Release

Getting customer data in order smooths mobile-friendly checkout and distinguishes customer experience

Rancho Santa Margarita, CALIF – August 12, 2021 – Melissa, a leading provider of global data quality and address management solutions, today announced its “Five-Step Holiday Preparedness Plan,” slated for presentation at the North American Holiday Season Summit, a virtual event bringing together leading experts in ecommerce, digital marketing, and retail operations from major brands across the United States.… Read More

Melissa Implements Global Green Initiative across Worldwide Offices

Melissa Team | 2021, carbon emissions, Global Green initiative, India Paris Agreement, Press Release

Operations geared to proactively reduce emissions and carbon footprint reflect global priorities for smarter, cleaner business operations

Rancho Santa Margarita, CALIF – July 28, 2021Melissa, a leading provider of global data quality and address management solutions, today announced its Global Green initiative, a cohesive program of sustainable work practices implemented at its corporate locations across North America, Europe, Asia Pacific, and India.… Read More

Melissa Stresses Increased Importance of Up-to-date Address Data in Light of New Work-from-home Realities

Melissa Team | 2021, Address Quality, COVID, NCOA, Personator, Press Release, USPS | , , ,

Move data provides insight into shifting patterns – influenced by the pandemic – that impact marketing tactics and business priorities

Rancho Santa Margarita, CALIF – June 30, 2021 – Melissa, a leading provider of global data quality and address management solutions, today advised increased focus on move updates to customer data, noting nearly 36 million address changes were processed by the USPS in 2020 alone.… Read More

Melissa Cites the Single Customer View as Vital to Customer-Centric Marketing

Melissa Team | 2021, Customer Centricity, Customer Experience, Customer Identities, Customers, Data Enrichment, Deduping, Demographics, KYC, Press Release

Comprehensive customer data powers personalization at scale, eliminating the knowledge gap

Rancho Santa Margarita, CALIF – May 26, 2021 – Melissa, a leading provider of global data quality and address management solutions, today announced strategies for marketers to eliminate the knowledge gap in customer data, enabling personalization at scale.… Read More