Melissa Fuels Smarter Direct Mail Strategies

Melissa Team | 2021, Customers, Data Enhancement, Demographics, Direct Mail, E-Mail, eIDV, Email Append, Email Verification, Mailers, Mailing, Mailing & Shipping, NCOA, Press Release

Melissa Fuels Smarter Direct Mail Strategies that Recognize the Shift to Work-from-Home

Full contact intelligence acknowledges permanent changes in the definition of the workplace

Rancho Santa Margarita, CALIF – May 12, 2021 – Melissa, a leading provider of global data quality and address management solutions, today announced full contact intelligence tools and solutions for direct marketers, linking personal and professional data for a single contact. Melissa’s tools and services pair robust consumer data with a spectrum of third-party datasets, empowering marketers with identity cross-matching that closes gaps in data profiles and delivers a full, single view of the customer.

“Enhancing B2B campaign strategies with residential data recognizes that solo or displaced workers have moved from the traditional workplace to home offices. For direct mailers, this means getting smarter and more efficient, better managing the blurred lines between B2B and B2C marketing strategies and channels,” said Greg Brown, vice president of global marketing, Melissa.

Melissa’s identity cross-matching technology relies on an individual’s known details to complete missing elements. With just one piece of data, such as an email address, phone number, or address, organizations can find and verify more information about an individual and create more thorough customer records. Marketers can confirm an identity, amend addresses, and append missing contact information, for example, enhancing business contact data with consumer information such as home address, along with associated emails and phones.

Data is validated against multi-sourced datasets, such as telecom data, USPS datasets, title and deed information, financials, GIS, and more. This also increases accuracy by ensuring valid and correct links between the data and customer identity.

For individual records, try Personator here or learn more about Melissa’s enterprise solutions by visiting www.Melissa.com or calling 1-800—MELISSA.

About Melissa

Since 1985, Melissa has specialized in global intelligence solutions to help organizations unlock accurate data for a more compelling customer view. More than 10,000 clients worldwide in arenas such as retail, education, healthcare, insurance, finance, and government, rely on Melissa for full spectrum data quality and ID verification software, including data matching, validation, and enhancement services to gain critical insight and drive meaningful customer relationships. For more information or free product trials, visit www.Melissa.com or call 1-800-MELISSA (635-4772).

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Media contacts

Greg Brown
Vice President, Global Marketing, Melissa
greg.brown@Melissa.com
+1-800-635-4772 x1130

Jacqueline Zerbst
MPowered PR for Melissa
pr@mpoweredpr.com
+1-877-794-6777

Melissa Offers Tips to Help Online Retailers Keep Customers During COVID

Melissa Team | 2021, COVID, Customer Experience, Customers, Ecommerce, Press Release, Retail, Shoppers

Melissa Offers Tips to Help Online Retailers Hold on to Shoppers Earned During COVID

Predicted post-pandemic spending wave presents opportunity to nurture relationships that deliver strong customer experience and long-term value

Rancho Santa Margarita, CALIF – April 28, 2021 – Melissa, a leading provider of global data quality and address management solutions, today shared its insight on smart customer retention activities for online retailers, helping them build long-term relationships with customers earned during the time of COVID. To ensure loyalty to the online brands that gained ground while brick and mortar options were unavailable, online retailers must be proactive and strategic in offering the support and services that continue to distinguish the customer experience.

“Shopper behavior is a direct reflection of a person’s life, and landmark events such as marriage, parenthood, moving, or COVID have impact. For retailers rounding the bend toward normalcy, it is an opportunity to demonstrate a higher level of customer care and service that invites continued shopper loyalty,” said Greg Brown, vice president of global marketing, Melissa.

With the vaccine rollout and the reopening of the economy serving as catalysts to an even more lucrative year, the National Retail Federation (NRF) estimates 2021 retail sales to total between $4.33 trillion and $4.4 trillion; of that, online sales are expected to grow between 18 percent and 23 percent to between $1.14 trillion and $1.19 trillion.

To capitalize on this upward trend, ecommerce providers should consider segmenting customers according to their engagement behavior, centering on a recency, frequency, and monetary (RFM) value model. By assigning an RFM score to individual customers, retailers can then define more unique behaviors which may distinguish additional customer value, such as social media influence or brand advocacy. These factors form the basis for a six-step strategy that focuses customer retention activities that add the most value for shoppers:

  • Reshape your organization to put the spotlight on shopper needs; empower service employees at all levels to solve customer problems on the spot.
  • Foster emotional attachments with smart and informative content marketing such as useful or entertaining articles or videos; customers will appreciate and inherently want to reciprocate the attachment to your brand.
  • Establish automatic customer communications that build over time; engagement improves with repetition rather than relying on a single welcome message.
  • Be strategic with activities based on RFM scores, balancing resources with loyal but low dollar customers.
  • Plan for some manual handling based on actions triggered by specific RFM scores, for example, special handling to high spending shoppers.
  • Make exceptions and be proactive when warranted, for example, offering personal contact after a bad review.

Click here for more insight on Melissa’s tools and services for data-driven ecommerce strategies. To connect with members of Melissa’s global intelligence team, visit www.Melissa.com or call 1-800-MELISSA.

Download Retaining Ecommerce Customers After the Pandemic White Paper Now

About Melissa
Since 1985, Melissa has specialized in global intelligence solutions to help organizations unlock accurate data for a more compelling customer view. More than 10,000 clients worldwide in arenas such as retail, education, healthcare, insurance, finance, and government, rely on Melissa for full spectrum data quality and ID verification software, including data matching, validation, and enhancement services to gain critical insight and drive meaningful customer relationships. For more information or free product trials, visit www.Melissa.com or call 1-800-MELISSA (635-4772).

Media contacts

Greg Brown
Vice President, Global Marketing, Melissa
greg.brown@Melissa.com
+1-800-635-4772 x1130

Jacqueline Zerbst
MPowered PR for Melissa
pr@mpoweredpr.com
+1-877-794-6777

Melissa Named Leader in Multiple Spring 2021 G2 Grid Reports

Melissa Team | 2021, Address Check, Address Correction, Address Quality, Address Standardization, Address Validation, Address Verification, Data Cleansing, Data Matching, Data Quality, Data Quality Services, Deduping, G2 Crowd, Press Release

Melissa Named Leader/High Performer in Multiple Spring 2021 G2 Grid Reports
Melissa Clean Suite and Melissa Data Quality Suite earn top honors from leading business solutions user-based review website

Rancho Santa Margarita, CALIF – March 30, 2021 – Melissa, a leading provider of global data quality and address management solutions, today announced two of its products—Melissa Clean Suite and Melissa Data Quality Suite—have again been named “Leader” in the Grid Report for Data Quality | Spring 2021 on G2, the world’s leading business solutions review website. Both Melissa solutions have also earned the #1 and #2 leader positions, respectively, in G2’s Spring 2021 report for Address Verification, a new report born of the increasing importance address accuracy plays in operational success. The company also garnered high performer rankings in G2’s Data Governance and Email Verification reports, as well as other G2 designations of note.“G2 reviews are important to us as they provide direct feedback from those who matter most to our business. And consistent high marks acknowledge we are meeting the diverse needs of our customers,” said Greg Brown, Vice President, Global Marketing, Melissa. “Our prominent position in G2’s Data Quality-related reports demonstrates our commitment to building the best solutions for our customers’ address-related issues.”Melissa solutions are proven and preferred as evidenced by verified G2 user comments like “flexible, accurate, feature rich and budget friendly,” “incredible time saver,” and “invaluable tool with superior support.” According to G2, Melissa Clean Suite’s highest-rated features are preventative cleaning, identification, and normalization. Highest-rated features for Melissa Data Quality Suite include preventative cleaning, normalization, and automation.

In addition to its leader rankings, Melissa Clean Suite garnered badges for “Leader – Small-business,” “High Performer – Mid-Market,” “Easiest Setup,” and “Best Relationship.” Melissa Data Quality Suite earned badges for “High Performer – Enterprise,” “High Performer – Mid-Market,” “Easiest to Do Business With,” and “Highest User Adoption.”

Melissa’s G2 scores reflect the company’s ongoing commitment to stellar customer satisfaction, easy implementation, and leading-edge technology solutions as also recently exemplified in the Gartner Magic Quadrant. Learn more about what real users have to say, or leave your review of Melissa on G2’s review page.

 

About G2
G2, the world’s leading business solution review platform, leverages more than 790,000 user reviews to drive better purchasing decisions. Business professionals, buyers, investors, and analysts use the site to compare and select the best software and services based on peer reviews and synthesized social data. Every month, more than three million people visit G2’s site to gain unique insights.

 

About Melissa
Since 1985, Melissa has specialized in global intelligence solutions to help organizations unlock accurate data for a more compelling customer view. More than 10,000 clients worldwide in arenas such as retail, education, healthcare, insurance, finance, and government, rely on Melissa for full spectrum data quality and ID verification software, including data matching, validation, and enhancement services to gain critical insight and drive meaningful customer relationships. For more information or free product trials, visit www.Melissa.com or call 1-800-MELISSA (635-4772).


Media contacts

Greg Brown
Vice President, Global Marketing, Melissa
greg.brown@Melissa.com
+1-800-635-4772 x1130

Jacqueline Zerbst
MPowered PR for Melissa
pr@mpoweredpr.com
+1-877-794-6777

Melissa to Showcase Unison In Free Dataversity Webinar

Melissa Team | 2021, Address Quality, Address Standardization, Address Validation, Data Cleansing, Data Enhancement, Data Enrichment, Data Management, Data Matching, Data Profiling, Data Quality, Data Quality Services, Deduping, Press Release, Unison, Webinar

Melissa to Showcase Unison Data Quality Management Platform in Free Dataversity Webinar

Online session will highlight the role of customizable, browser-based data quality management in easing path to data governance

Rancho Santa Margarita, CALIF – March 31, 2021 – Melissa, a leading provider of global data quality and address management solutions, today announced a free webinar designed to offer IT and business stakeholders insight on the role of simple, easy-to-use customer data management. Featuring Unison, Melissa’s flagship data quality platform, the webinar will demonstrate intuitive data quality management through a centralized portal, browser-based and customizable to user needs with no coding required. Offered as part of Dataversity’s Demo Day event series, the Unison session is slated for April 14, from 1:00-2:00 p.m. Eastern and users can register here.

Resolving bad, dirty, or duplicate data is a costly and time-consuming process, especially when dealing with many millions of records across multiple platforms and databases. Melissa’s Unison platform empowers business users with a rich set of data quality transformation tools including data standardization, validation, and enrichment to deliver high quality information throughout the enterprise. Best-in-class parsing, matching, profiling, and cleansing are all incorporated in advanced container technology that is scalable across multiple servers and works completely offline. This allows data to be managed confidently on-site to meet compliance and security requirements. Webinar attendees will explore:

  • Creating data quality projects for address, name, phone, and email cleansing and verification
  • Matching and deduplication based on golden record and survivorship rules
  • Job scheduling and automation
  • Robust reporting and analytics

Click here to register for the Unison webinar as part of Dataversity’s Demo Day slate of online technical sessions. To connect with members of Melissa’s global intelligence team, visit www.Melissa.com or call 1-800-MELISSA.

About Melissa

Since 1985, Melissa has specialized in global intelligence solutions to help organizations unlock accurate data for a more compelling customer view. More than 10,000 clients worldwide in arenas such as retail, education, healthcare, insurance, finance, and government, rely on Melissa for full spectrum data quality and ID verification software, including data matching, validation, and enhancement services to gain critical insight and drive meaningful customer relationships. For more information or free product trials, visit www.Melissa.com or call 1-800-MELISSA (635-4772).

Media contacts

Greg Brown
Vice President, Global Marketing, Melissa
greg.brown@Melissa.com
+1-800-635-4772 x1130

Jacqueline Zerbst
MPowered PR for Melissa
pr@mpoweredpr.com

National Thank a Mail Carrier Day

Melissa Team | 2021, Address Quality, Awards and Recognition, Postal Service, Press Release, USPS

Melissa Commemorates Today’s  ‘National Thank a Mail Carrier Day’

The leader in data quality and address management recognizes the USPS and its front-line workers who deliver

 Rancho Santa Margarita, CALIF – February 4, 2021 – Melissa, a leading provider of global data quality and address management solutions, today celebrates ‘Thank a Mail Carrier Day’ in recognition of the dedicated people who deliver mail across the United States, its territories, and its military installations across the globe. Each day, the United States Postal Service® (USPS®) processes and delivers 181.9 million pieces of First-Class Mail through the service of more than 80,000 letter carriers. These hardworking individuals drive, walk, bike, and even ride mules to transport mail to its destination.

“In a year fraught with challenges, the USPS came through in so many ways – delivering everything from groceries and household supplies to electoral ballots and stimulus checks – meeting the needs of a population in crisis. The mail carrier has been and continues to be an integral part of this essential business,” said Roxanne Johnson, Mailing Software Product Manager, Melissa. “At Melissa, we take great pride in working closely with the USPS to improve the address accuracy that ensures mail reaches its intended recipient. Join us on February 4th in taking a moment to thank the dedicated front line postal workers who bring us the goods and keep our world moving.”

The Postal Service processes and delivers 472.1 million mail pieces each day. Other interesting facts* include:

  • Mail carriers are assigned routes with as many as 4,000 deliverable addresses or as few as one. A central location, such as a high rise or corporate campus, may be designated one deliverable address where a large volume of mail is received from the USPS then further sorted and delivered via mailroom personnel.
  • Carrier routes average about 600 deliverable addresses per route; a carrier may be assigned multiple routes.
  • In 2019, USPS employees traveled 1.34 billion miles to deliver mail.
  • The Postal Service relies on the sale of postage, products, and services – not taxpayer money – to fund its operations.

Melissa has spent decades building cutting-edge solutions aimed at address and customer contact data accuracy and continually fine-tunes its rule sets, parsing, and proprietary address engines to offer unparalleled results. By partnering with the USPS, Melissa is able to stay ahead of emerging and shifting challenges and opportunities to facilitate accurate mail delivery in line with the organization’s unofficial motto: Neither snow nor rain nor heat nor gloom of night stays these couriers from the swift completion of their appointed rounds.

 * https://facts.usps.com/

About Melissa

Since 1985, Melissa has specialized in global intelligence solutions to help organizations unlock accurate data for a more compelling customer view. More than 10,000 clients worldwide in arenas such as retail, education, healthcare, insurance, finance, and government, rely on Melissa for full spectrum data quality and ID verification software, including data matching, validation, and enhancement services to gain critical insight and drive meaningful customer relationships. For more information or free product trials, visit www.Melissa.com or call 1-800-MELISSA (635-4772).

Media contacts

Greg Brown
Vice President, Global Marketing, Melissa
greg.brown@Melissa.com
+1-800-635-4772 x1130

Jacqueline Zerbst
MPowered PR for Melissa
pr@mpoweredpr.com

E-Commerce ROI Calculator von Melissa zeigt Mehrwert der Adressvalidierung

Melissa DE Team | 2021, Address Check, Address Validation, Address Verification, Adressprüfung, Ecommerce, Germany, Global Address Verification, Press Release, Presseberichte | , , , , , ,

Händler können ihre Vorteile mit wenigen Klicks selbst ermitteln

Köln. Ab sofort haben Händler die Möglichkeit, mit wenigen Klicks herauszufinden, wie viel Geld schlechte Adressdaten sie kosten. Denn Melissa, ein führender Anbieter globaler Datenqualitäts- und Adressmanagementlösungen, stellt auf seiner Website unter https://www.melissa.com/de/calculators/ecommerce einen E-Commerce ROI Calculator zur kostenlosen Nutzung zur Verfügung. Der Rechner verdeutlicht individuell, welche Vorteile Adressprüfung hat und gibt somit einen konkreten Anlass dafür.

„Oft können sich E-Commerce-Händler nicht vorstellen, wie hoch die Umsatzeinbußen sind, wenn ihre Pakete aufgrund fehlerhafter Adressen nicht zugestellt werden können“, sagt Çağdaş Gandar, Managing Director Europe bei Melissa, und erläutert: „Dies sind laut Retourentacho der Forschungsgruppe Retourenmanagement der Universität Bamberg in Deutschland neun Prozent. Sie verursachen Kosten von insgesamt schätzungsweise 5,46 Mrd. Euro pro Jahr.“ Diese tragen Kunden durch höhere Marktpreise und sie belasten die Margen der E-Commerce-Händler.

Beispiel: Berechnung mit Melissa's ROI Calculator
Gegenüberstellung der Kosten ohne und mit Adressvalidierung (Quelle: Melissa Data GmbH)

Der Online-Rechner von Melissa sensibilisiert dafür. Händler müssen lediglich angeben, wie hoch der durchschnittliche Warenkorbwert ihrer Kunden ist und wie viele Pakete sie pro Tag versenden. Der Rechner stellt dann Daten zwischen einem Versand ohne und mit Adressvalidierung gegenüber. Anwender erfahren so, um wie viel sich die Gesamtkosten für unzustellbare Sendungen einschließlich denen für verloren gehende Waren, verpasste Marketingchancen und den Verlust von langfristigen Kunden pro Jahr senken lassen. Gleichzeitig können sie ermitteln, inwieweit sich der entgangene Umsatz reduzieren lässt und wie viel sie sparen, wenn sie ein Jahr lang Melissa’s Tools zur Adressprüfung nutzen.

„Viele Händler werden überrascht sein, wie kostengünstig Adressvalidierung ist“, erklärt Çağdaş Gandar. Da korrekte Adressen die Rate unzustellbarer Sendungen auf drei Prozent senken, kommt deren Validierung einer Investition gleich, die sich bereits ab der ersten Prüfung auszahlt – und zwar für Unternehmen sämtlicher Größenordnungen. Denn um auf die unterschiedlichen Anforderungen einzugehen, bietet Melissa diverse Abrechnungsmodelle für seine Web Services an, die nicht nur für große, sondern auch für kleine und mittelständische Händler attraktiv sind.

 

Über Melissa:

Melissa ist ein führender Anbieter von Datenqualitäts-, Identitätsprüfungs- und Adressmanagementlösungen. Melissa unterstützt Unternehmen bei der Kundengewinnung und -bindung, bei der Validierung und Korrektur von Kontaktdaten, bei der Optimierung des Marketing-ROIs sowie beim Risikomanagement. Seit 1985 ist Melissa für Unternehmen wie die Mercury Versicherung, Xerox, Disney, AAA und Nestlé ein zuverlässiger Partner bei der Verbesserung der Kundenkommunikation. Weitere Informationen: www.melissa.de


Ihre Redaktionskontakte:

Melissa Data GmbH

Laura Faßbender

Cäcilienstr. 42-44

50667 Köln

Tel.: +49 221 97 58 92 46

E-Mail: laura.fassbender@melissa.com

www.melissa.de

 

good news! GmbH

Bianka Boock

Kolberger Str. 36

23617 Stockelsdorf

Tel.: +49 451 88199-21

E-Mail: bianka@goodnews.de

www.goodnews.de

Melissa Address Accuracy Tools Help Organizations Meet 2020 Challenges

Melissa Team | 2021, Data Quality, Data Quality Assessment, Data Quality Services, Gartner, Gartner Magic Quadrant, Press Release

Data quality provider earns multiple awards and celebrates 35-year history with key milestone, building momentum for a strong 2021

Rancho Santa Margarita, CALIF – January 7, 2021 – Melissa, a leading provider of global data quality and address management solutions, today announced increased popularity and implementation of its industry leading products and services. In a historic year—marked by a global pandemic, related economic setbacks, and a contentious U.S. election—address data accuracy proved of utmost importance. For example, the ongoing Melissa COVID-19 Donation Program prompted broader use of the company’s address verification solutions which has enabled the successful delivery of essential products and services to citizens impacted by COVID-19 shutdowns. These same Melissa tools have empowered more organizations to take advantage of widespread e-commerce adoption through timely, accurate order delivery fueling favorable customer experiences that, if nurtured, can extend into this year and beyond. And, with up-to-date citizen data from Melissa, jurisdictions were able to perfect their voter rolls to ensure that only rightfully registered constituents take part in the election process, either in person or by mail.

These Melissa accomplishments were further exemplified via several industry accolades including designation as a leader in the G2 Grid Report for Data Quality (both Summer and Fall), and a Niche Player in the 2020 Gartner Magic Quadrant for Data Quality Solutions for completeness of vision and ability to execute. The company also eclipsed 100 billion+ North American address lookups – a significant milestone earned throughout its 35 year history.

In a year like no other, the broad utility of an accurate address was front and center, and businesses in just about every industry striving to improve the customer experience understand its clear advantages, not just in challenging times but at all times,” said Greg Brown, Vice President, Global Marketing, Melissa. “For this reason, Melissa has seen interest in its data tools soar throughout 2020 and into the new year. Recognition from G2 and Gartner echo the impact of the almighty address and reflect its importance as a business priority.

To gain more insight Melissa products and services, or to connect with members of Melissa’s global intelligence team, visit www.melissa.com or call 1-800-MELISSA.

About Melissa

Since 1985, Melissa has specialized in global intelligence solutions to help organizations unlock accurate data for a more compelling customer view. More than 10,000 clients worldwide in arenas such as retail, education, healthcare, insurance, finance, and government, rely on Melissa for full spectrum data quality and ID verification software, including data matching, validation, and enhancement services to gain critical insight and drive meaningful customer relationships. For more information or free product trials, visit www.Melissa.com or call 1-800-MELISSA (635-4772).


Media contacts

Greg Brown

Vice President, Global Marketing, Melissa

greg.brown@Melissa.com

+1-800-635-4772 x1130

Jacqueline Zerbst

MPowered PR for Melissa

pr@mpoweredpr.com

+1-877-794-6777

Melissa Automates Clean Data Processes with Intuitive Customer Data Validation Platform

Melissa Team | 2020, Address Check, Address Correction, Address Standardization, Address Verification, Data Matching, Email Verification, Geocoding, Press Release, Unison

Unison reduces strain on SQL developers by empowering data stewards to manage operations – no programming expertise required

Rancho Santa Margarita, CALIF – November 4, 2020 – Melissa, a leading provider of global data quality and address management solutions, today announced its Unison customer data verification platform as an easy-to-deploy solution for data stewards to maintain impeccable customer data. Unison brings together all of Melissa’s data quality API capabilities including global address, name, phone, email verification, geocoding, and data matching, into a flagship UI that is fast, scalable, and requires no programming. Advanced, proprietary fuzzy matching algorithms with golden record/survivorship rules are built in and controllable through a simple, intuitive interface.

When dealing with customer data, SQL Server developers face common issues such as unwieldy packages, system updates, extensive vendor options, and version control which exacerbate already complex automation and rapidly evolving processes,” said Bud Walker, vice president, enterprise sales and strategy, Melissa. “With Unison, data stewards are instead directly empowered to validate, cleanse, import, and export data via an intuitive, project-oriented framework, freeing their developer colleagues to tackle higher value tasks.

Unison offers flexibility through a data-agnostic technology stack, connecting disparate data streams to quickly verify, enrich, and unify customer profiles with accurate, up-to-date data. The platform is scalable across limitless nodes, with flexible collaboration, scheduling, and rights management. Its architecture capitalizes on existing computer assets, disseminating customer data quality jobs across the enterprise and harnessing the processing power required to quickly render contact data clean and reliable. Scalable to accommodate huge datasets and multiple secure users, Unison also offers visual analytics, detailed logging, and audit trails for stewards and stakeholders alike.

Gain more insight on Unison with a product demo or via Pass Virtual Summit 2020, November 10-13. To connect with members of Melissa’s global intelligence team, visit www.Melissa.com or call 1-800-MELISSA.

About Melissa
Since 1985, Melissa has specialized in global intelligence solutions to help organizations unlock accurate data for a more compelling customer view. More than 10,000 clients worldwide in arenas such as retail, education, healthcare, insurance, finance, and government, rely on Melissa for full spectrum data quality and ID verification software, including data matching, validation, and enhancement services to gain critical insight and drive meaningful customer relationships. For more information or free product trials, visit www.Melissa.com or call 1-800-MELISSA (635-4772).

Media contacts
Greg Brown
Vice President, Global Marketing, Melissa
greg.brown@Melissa.com
+1-800-635-4772 x1130

Jacqueline Zerbst
MPowered PR for Melissa
pr@mpoweredpr.com
+1-877-794-6777

Melissa ist Nischenanbieter im Gartner Magic Quadrant für Datenqualitätslösungen 2020

Melissa DE Team | 2020, Data Enhancement, Data Enrichment, Data Integration, Data Management, Data Quality, Datenqualität, Germany, Global Data Quality, Press Release, Presseberichte | , , , , , , , , ,

Führendes Forschungs- und Beratungsunternehmen zeichnet Anbieter für ihre Visionen und Umsetzungsfähigkeit aus

Köln. Melissa, ein führender Anbieter globaler Datenqualitäts- und Adressmanagementlösungen, hat heute bekannt gegeben, dass Gartner das Unternehmen als Nischenanbieter im Magic Quadrant für Datenqualitätslösungen1 positioniert hat. Melissa ist einer von 16 Anbietern, die in dem Report bewertet wurden.

„Das ist das erste Mal, dass wir von Gartner im Magic Quadrant für Datenqualitätslösungen aufgeführt sind. Wir glauben, dass unsere Benennung die besondere Rolle, die wir auf dem Markt spielen, auszeichnet“, sagt Ray Melissa, Präsident und Gründer von Melissa. „Obwohl Datenqualität eine weit gefasste Kategorie bildet, verfolgen wir einen nuancierten Ansatz. Dieser stellt nicht nur sicher, dass Kundendaten im Hinblick auf das Format richtig ‚aussehen‘, sondern dass sie auch tatsächlich gültig sind und funktionieren. Dieser einzigartige Weg bietet unseren Kunden umfassenden Wert und Nutzen.“

Gartner erklärt in dem Report: „In dem Maße, in dem Unternehmen die Geschwindigkeit der digitalen Transformation und Innovation beschleunigen, steigt die Nachfrage nach Datenqualitätslösungen. Dies ergibt sich aus der Notwendigkeit, die Herausforderungen komplexer und verteilter Datenlandschaften sowie neuer und dringender Geschäftsanforderungen zu bewältigen. Führende Experten im Bereich Daten und Analyse sehen sich intensivem Druck ausgesetzt, ‚vertrauenswürdige‘ Daten bereitzustellen, mit deren Hilfe Geschäftsabläufe effizienter gestaltet und Geschäftsentscheidungen schneller sowie mit größerer Sicherheit getroffen werden können.“

Mit mehr als 35 Jahren Adresskompetenz und tiefem Branchenwissen sieht Melissa das Adressmanagement als Grundlage für alle Facetten der Kundenkommunikation und des Geschäftsbetriebs. Mit seinem Angebot bewährter Lösungen zum Bereinigen, Anreichern und Abgleichen von Kontaktdatensätzen ermöglicht das Unternehmen den Anwendern, tiefere Einblicke in die Kundendaten zu gewinnen, die Kommunikation zu verbessern und profitablere Kundenbeziehungen zu pflegen.

Erfahren Sie mehr über die Bestätigung von Melissa, indem Sie hier Ihr kostenloses Exemplar des Gartner Magic Quadrant 2020 für Datenqualitätslösungen herunterladen!

¹Gartner, „Magic Quadrant for Data Quality Solutions“, Melody Chien, Ankush Jain, 27. Juli 2020.

Gartner Disclaimer:
Gartner does not endorse any vendor, product or service depicted in our research publications, and does not advise technology users to select only those vendors with the highest ratings or other designation. Gartner research publications consist of the opinions of Gartner’s research organization and should not be construed as statements of fact. Gartner disclaims all warranties, expressed or implied, with respect to this research, including any warranties of merchantability or fitness for a particular purpose.

Über Melissa:
Melissa ist ein führender Anbieter von Datenqualitäts-, Identitätsprüfungs- und Adressmanagementlösungen. Melissa unterstützt Unternehmen bei der Kundengewinnung und -bindung, bei der Validierung und Korrektur von Kontaktdaten, bei der Optimierung des Marketing-ROIs sowie beim Risikomanagement. Seit 1985 ist Melissa für Unternehmen wie die Mercury Versicherung, Xerox, Disney, AAA und Nestlé ein zuverlässiger Partner bei der Verbesserung der Kundenkommunikation. Weitere Informationen: www.melissa.de


Ihre Redaktionskontakte:

Melissa Data GmbH

Laura Faßbender

Cäcilienstr. 42-44

50667 Köln

Tel.: +49 221 97 58 92 46

E-Mail: laura.fassbender@melissa.com

www.melissa.de

 

good news! GmbH

Bianka Boock

Kolberger Str. 36

23617 Stockelsdorf

Tel.: +49 451 88199-21

E-Mail: bianka@goodnews.de

www.goodnews.de