Data Cleaning in Machine Learning: Guideline and Checklist

Melissa AU Team | Australia, Data Cleansing | , , ,

Machine Learning (ML) is helping businesses across industries solve problems and deliver tangible benefits. The chatbots customers interact with to get more information on customized product recommendations on websites – these are examples of how ML helps businesses improve their customer service and simultaneously increase conversion rates. You can build ML models for many real-world applications but its usefulness hinges on one key factor – the quality of data being analysed.… Read More

How to Measure Data Quality – 7 Metrics to Assess the Quality of Your Data

Melissa AU Team | Australia, Data Quality | , , , ,

There’s no doubt about it – the better the quality of your data, the more useful it will be for decision making. Though many companies aspire to have ‘data-driven’ objectives, a study found that only 33% of firms trust the quality of the data enough to draw insights from it. Merely categorizing data as good or bad isn’t enough.

The only way to inspire confidence in data is to work on improving its quality against measurable indices.… Read More

5 Data Cleaning Strategies Your Company Needs Right Now

Melissa AU Team | Australia, Data Cleansing | , , , , ,

Netflix uses data to understand customer preferences and create blockbuster series based on them. Coco-Cola leveraged data analytics to personalize advertisements. UBER identifies trends to set dynamic prices and solve the demand-supply gap.

Today, data plays a critical role in determining the success of a business idea. That said, it isn’t just the quantum of data available to a company that matters.… Read More

5 Steps To Maintain High-Quality Phone Number Database

Melissa AU Team | Australia, Phone Verification | , , ,

Though we’ve moved forward from landline phones to personal mobiles, a phone call remains the ideal way to connect with customers. 56% of a survey’s respondents ranked the telephone as their most preferred communication channel. Of course, you must have the right telephone numbers.

Putting together a directory of numbers is relatively easy. 79% of a survey’s respondents said that they would be willing to share information about themselves for personalized interactions while 56% were willing to share information for better service.… Read More

AML/KYC And Identity Verification In Australia

Melissa AU Team | AML, Australia, Identity Verification, KYC | , , ,

Businesses need to know their customer details not only to be able to assess their needs but also to comply with governmental KYC and AML regulations. In Australia, any business that provides services listed under section 6 of the AML/CTF Act needs to perform a certain level of identification for all their customers. What’s more, AUSTRAC, the Australian Government agency is due to amp up the identification procedures and due diligence required.… Read More