Melissa Australia

Global Intelligence Blog

Insights and Analysis for the Data-Driven Enterprise

privacy act of 1988

Privacy Act Australia: Compliance Overview

An entrepreneur's guide to complying with the Privacy Act Australia 2023 that provides compliance examples provided by the government of Australia.

Data Enhancement

Boost Your Marketing Campaigns with Data Appending

76% of respondents to a recent survey agreed to share personal data but their willingness to do this does not make the process of collating data any...


Biometrics in 2020

From online shopping to banking and investment trading, a growing number of interactions occur through digital screens and the internet as compared...

    About This Site

    All data goes bad (up to 25% per year), whether due to data entry errors or the simple fact that consumers change jobs, move, update email addresses, marry, etc. At Melissa, we help companies harness the value of their Big Data, legacy data, and people data (names, addresses, phone numbers, and emails) to drive insight, maintain data quality, and support global intelligence.

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