In reflection on the past year, we are thrilled to share the remarkable achievements and milestones that have defined our journey in 2023.
Global Intelligence Blog
Insights and Analysis for the Data-Driven Enterprise
With many organisations considering ramping up their AI efforts in 2024, it’s vital to recognise that AI tools are only as good as the data they have...
While many organisations employ know your customer (KYC) strategies to help prevent fraud, it’s only part of the solution. Know your business (KYB)...
High inflation is encouraging organisations to ensure they generate the best value from their spending which data quality can have a positive effect.
For those serious about preventing fraud it’s vital to KYC and KYB, business customers and suppliers - that they are who they say they are.
About This Site
All data goes bad (up to 25% per year), whether due to data entry errors or the simple fact that consumers change jobs, move, update email addresses, marry, etc. At Melissa, we help companies harness the value of their Big Data, legacy data, and people data (names, addresses, phone numbers, and emails) to drive insight, maintain data quality, and support global intelligence.