Insights and Analysis for the Data-Driven Enterprise
For more than 20 years, we have seen 15% to 20% of all mail files in such poor shape that often the client says, "just mail it" to avoid delays or...
By James Sullivan, Project Director of Optic Nerve Direct Marketing Emulating best practices is one approach to achieving marketing success. But,...
By Rick Rover, senior vp of operations, StreamliteWhen customers open their holiday purchases this year, most won't think about the supply chains...
George Hague, vice president, J. Schmid & Assoc"My printer told me to call you," the man blurted, with obvious panic in his voice. "I'm on press and...
By Charlotte Huff, Deliver MagazineConsumer direct mail has one overriding goal: to inspire a purchase, whether that's a toaster oven or a trip to...
By Dean Rieck, direct mail copywriterNo matter how powerful your direct mail might be, it is still just a bunch of paper that arrives in the mailbox....
All data goes bad (up to 25% per year), whether due to data entry errors or the simple fact that consumers change jobs, move, update email addresses, marry, etc. At Melissa, we help companies harness the value of their Big Data, legacy data, and people data (names, addresses, phone numbers, and emails) to drive insight, maintain data quality, and support global intelligence.
Address
22382 Avenida Empresa
Rancho Santa Margarita, CA 92688-2112
Hours
Monday—Friday: 9:00AM–5:00PM PST
Be the first to know about new data quality and product features.