Insights and Analysis for the Data-Driven Enterprise
By Taky Djarou, Data Quality Analyst Melissa has released its new data Profiler API. The Profiler Object offers a unique approach to profiling your...
By Oscar Li, Data Quality Sales Engineer/Channel Manager for Global Email Melissa recently introduced several improvements and new features to its...
By Tim Sidor, Data Quality Analyst "The more advanced I make my matchcode, the more duplicates I'll identify." This is an assumption - true or false...
By Bud Walker, Vice President Sales & Strategy, Melissa Nobody has to be reminded that we're in the middle of hurricane season, certainly not if they...
By Alan Rosenspan, President, Alan Rosenspan & Associates Remember how much direct mail you used to receive? How much time it took you to sort...
By PostCom, Association for Postal Commerce These days in the mailing industry undoubtedly are not the best of times. They may not be the worst...
All data goes bad (up to 25% per year), whether due to data entry errors or the simple fact that consumers change jobs, move, update email addresses, marry, etc. At Melissa, we help companies harness the value of their Big Data, legacy data, and people data (names, addresses, phone numbers, and emails) to drive insight, maintain data quality, and support global intelligence.
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