Insights and Analysis for the Data-Driven Enterprise
By David Mammano, Founder/CEO, Next Step PublishingConsidering that my company publishes a national magazine for college-bound teenagers, you might...
By James E. Sullivan, Project Manager, Optic Nerve Direct MarketingI love my direct mail; I look forward to reviewing every piece of the mail in my...
By Joe Pulizzi, founder of Junta42 & Content Marketing InstitutePrint can still play an important role in your overall content marketing...
By Paul Buohl, manager-estimating and planning, EU Services You've got a direct mail campaign brewing. You know what you want to say and to whom...
By Alan Sharpe, Certified Fund Raising ExecutiveThe secret to raising funds online is not Facebook, Twitter, texting, oreven your website. It's...
Andy Cutler, chief strategy officer, Mercury121In the early days of Web marketing, the promise of the new channel's potential was over-the-top. In...
All data goes bad (up to 25% per year), whether due to data entry errors or the simple fact that consumers change jobs, move, update email addresses, marry, etc. At Melissa, we help companies harness the value of their Big Data, legacy data, and people data (names, addresses, phone numbers, and emails) to drive insight, maintain data quality, and support global intelligence.
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