Insights and Analysis for the Data-Driven Enterprise
By Dean Rieck, direct mail copywriter"Why do you cook with the oven door cracked open?"It seemed like a logical thing to ask, but my wife gave me one...
By Dean Rieck, direct mail copywriter Mention the United States Postal Service® in a group of direct marketers and you'll get a half-hour rant on the...
By Steve Monteith, manager of Transactions & Correspondence, USPS With the economy ticking back, marketers are looking for new, creative ways to...
By Ryan Cote, Director of Marketing, The Ballantine Corporation 1. Customers prefer the look of foil over paper by 16%. Increase your response rates...
By Dean Rieck, direct mail copywriter People are always looking for the "magic bullet," that one secret weapon that will instantly improve their...
Good news on the fundraising forefront - donations are up. Interesting development though, considering donors are said to be "fatigued." Not only...
All data goes bad (up to 25% per year), whether due to data entry errors or the simple fact that consumers change jobs, move, update email addresses, marry, etc. At Melissa, we help companies harness the value of their Big Data, legacy data, and people data (names, addresses, phone numbers, and emails) to drive insight, maintain data quality, and support global intelligence.
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