Insights and Analysis for the Data-Driven Enterprise
By Lou Mastria, chief privacy officer and vice president of public affairs, NextAction CorpCan there be targeted marketing without accurate...
By Mark Brownlow, Email Marketing Reports The list welcome message is the email that goes out to someone automatically and immediately once you add...
By Jason R. Hanson, author & founder, National Real Estate Investor MonthListen; before you read any further, go grab a pen and pad of paper, because...
By Craig Huey, president of Creative Direct Marketing GroupThey arrive in the mail and, because of their large bulk, always stand out.A card deck is...
By David Bancroft Avrick, president of Avrick Direct, Inc.One of the major mailing list categories is Change-of-Address (CHADS) or "New Move" lists....
By Susan Plonkey, VP of Sales, USPS®As marketing budgets improve, now is the time to add mail to the mix.The nation's economy continues to gain...
All data goes bad (up to 25% per year), whether due to data entry errors or the simple fact that consumers change jobs, move, update email addresses, marry, etc. At Melissa, we help companies harness the value of their Big Data, legacy data, and people data (names, addresses, phone numbers, and emails) to drive insight, maintain data quality, and support global intelligence.
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