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Global Intelligence Blog

Insights and Analysis for the Data-Driven Enterprise

Mailing Lists

Email List Hygiene: Keep It Clean

By Spencer Kollas, director of delivery services, StrongMail SystemsLast month, I provided best practices to maximize email deliverability with the...

Mailing Lists

Get Consumers' Attention with Local Listings

Manish Pate, CEO, Where 2 Get It Have you ever used Google Maps or Yahoo Local to find a restaurant nearby? If so, you've used one of the most...

Mailing Lists

Demographic Targeting With a Bankruptcy List

By Dave Morgan, Expert Author, ArticlesbaseThe bankruptcy list provides a great opportunity for many companies to acquire a highly targeted list of...

Mailing Lists

Create Your Mailing List

USPS® WebsiteAn effective mailing list is more than names and addresses--it's a record of each person's buying behaviors. Your customer list can...

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    About This Site

    All data goes bad (up to 25% per year), whether due to data entry errors or the simple fact that consumers change jobs, move, update email addresses, marry, etc. At Melissa, we help companies harness the value of their Big Data, legacy data, and people data (names, addresses, phone numbers, and emails) to drive insight, maintain data quality, and support global intelligence.

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