Insights and Analysis for the Data-Driven Enterprise
Kendra Jaros, manager, internet.com newsletter publishing groupRenting third-party lists is one of the most common ways to acquire customers and/or...
By Mark Mauser, ArticlesbaseNew homeowners represent an enormous profit opportunity for local businesses. On average, about 41 million Americans move...
Dan Anglin, Senior Sales Specialist, Modern PostcardThe right list is critical to the success of your mail campaign. 40-41 percent of your direct...
By Rick Brough, director of consulting services, Transcontinental Database Marketing If you're a mailer seeking advice about making the best list...
By Bob Martel, president, JMB Marketing Group If you do business locally, or want to enter a new market area quickly, you don't want to overlook the...
By Jeffery Dobkin, marketing consultant, author, and professional speaker1. Ask the origin of the list. There are two types of lists, determined by...
All data goes bad (up to 25% per year), whether due to data entry errors or the simple fact that consumers change jobs, move, update email addresses, marry, etc. At Melissa, we help companies harness the value of their Big Data, legacy data, and people data (names, addresses, phone numbers, and emails) to drive insight, maintain data quality, and support global intelligence.
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