Direct Mail
Carpe DM
By Alan Rosenspan, President, Alan Rosenspan & Associates Remember how much direct mail you used to receive? How much time it took you to sort...
Melissa's
Global Intelligence Blog
Insights and Analysis for the Data-Driven Enterprise
Direct Mail
How to Deal with "Do Not Mail" Mania
By PostCom, Association for Postal Commerce These days in the mailing industry undoubtedly are not the best of times. They may not be the worst...
Melissa Team
Aug 2, 2017
Mailing Lists
How to Build Your Own Mailing List
By Admin, Consumer Mailing Lists to Fit Any Budget Do you want to reach a lot of people? If the answer is yes, then you need to build your own...
Melissa Team
Jul 31, 2017
Mailing Lists
Prospect Better to Grow Existing Lists
Greg Grdodian, President, Edith Roman-ePost Direct Do you know what you're doing? That's not a personal question. All mailers should ask it when...
Melissa Team
Jul 31, 2017
Mailing Lists
Simple Rules to Make the Most of List Rentals
By Dave Scott, CEO, Marketfish The secret to successful list marketing is good testing. Unfortunately, many companies aren't sure how to test...
Melissa Team
Jul 31, 2017
Mailing Lists
Specialized Mailing Lists Make All the Difference
By Joy Gendusa, founder, PostcardManiaIf there is one thing I can't say enough about, it is that the most important part of your mailing campaign is...
Melissa Team
Jul 31, 2017
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About This Site
All data goes bad (up to 25% per year), whether due to data entry errors or the simple fact that consumers change jobs, move, update email addresses, marry, etc. At Melissa, we help companies harness the value of their Big Data, legacy data, and people data (names, addresses, phone numbers, and emails) to drive insight, maintain data quality, and support global intelligence.
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Rancho Santa Margarita, CA 92688-2112
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