Melissa India

Global Intelligence Blog

Insights and Analysis for the Data-Driven Enterprise

master data governance architecture

Master Data Governance: 6 Best Practices

There is nothing more precious than data. Businesses guard it like their survival depends on it. In fact, their survival, goodwill and reputation...

improving data quality

The Many Dimensions of Data Quality

When should you introduce a new product line? How much of your advertising budget should you earmark for social media? Should you renew your contract...

data quality

6 Challenges In Ensuring Data Quality

How does a business decide the pricing of a product? How do they decide how long a campaign should run in a city? What makes them choose to promote...

validate email

The Importance Of E-Mail Validation

An essential part of email marketing, email validation ensures that emails reach their destinations without fail. Email validation helps in...

    About This Site

    All data goes bad (up to 25% per year), whether due to data entry errors or the simple fact that consumers change jobs, move, update email addresses, marry, etc. At Melissa, we help companies harness the value of their Big Data, legacy data, and people data (names, addresses, phone numbers, and emails) to drive insight, maintain data quality, and support global intelligence.

    Find Us

    #45/B, Green Arch
    3rd Floor, 1st Main Road
    3rd Stage, J.P. Nagar.
    Bangalore-560078, India

    +91 (0)80 4854 0142