Insights and Analysis for the Data-Driven Enterprise
When businesses need to make decisions about their future, they rely on data. Data is what determines where the next store should be opened, how to...
The risk of falling into a spam trap is probably your marketing team’s biggest fear when sending cold emails. Spam traps are valid, deliverable email...
Companies no longer compete just on prices and product features, but more importantly, on customer satisfaction rates. After all, there’s a limit to...
Personalization is key to improving customer experience. And, in order to personalize a customer’s experience on a website or application, you need...
“Taumatawhakatangihangakoauauotamateaturipukakapikimaungahoronukupokaiwhenuakitanatahu” This may sound like gibberish but it’s actually the name of a...
Many times the presumptions regarding the data that we store and provide are not always precise. Despite taking all necessary precautions our systems...
All data goes bad (up to 25% per year), whether due to data entry errors or the simple fact that consumers change jobs, move, update email addresses, marry, etc. At Melissa, we help companies harness the value of their Big Data, legacy data, and people data (names, addresses, phone numbers, and emails) to drive insight, maintain data quality, and support global intelligence.
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