Melissa India

Global Intelligence Blog

Insights and Analysis for the Data-Driven Enterprise

international autocomplete

How to Select an Address Autocomplete Tool

“Taumatawhakatangihangakoauauotamateaturipukakapikimaungahoronukupokaiwhenuakitanatahu” This may sound like gibberish but it’s actually the name of a...

data quality

What is Data Profiling and Why Profile Your Data?

Many times the presumptions regarding the data that we store and provide are not always precise. Despite taking all necessary precautions our systems...

master data governance architecture

Master Data Governance: 6 Best Practices

There is nothing more precious than data. Businesses guard it like their survival depends on it. In fact, their survival, goodwill and reputation...

improving data quality

The Many Dimensions of Data Quality

When should you introduce a new product line? How much of your advertising budget should you earmark for social media? Should you renew your contract...

data quality

6 Challenges In Ensuring Data Quality

How does a business decide the pricing of a product? How do they decide how long a campaign should run in a city? What makes them choose to promote...

    About This Site

    All data goes bad (up to 25% per year), whether due to data entry errors or the simple fact that consumers change jobs, move, update email addresses, marry, etc. At Melissa, we help companies harness the value of their Big Data, legacy data, and people data (names, addresses, phone numbers, and emails) to drive insight, maintain data quality, and support global intelligence.

    Find Us

    #45/B, Green Arch
    3rd Floor, 1st Main Road
    3rd Stage, J.P. Nagar.
    Bangalore-560078, India

    +91 (0)80 4854 0142