Phone Verification - Verifying Emails Isn’t Enough | Global Intelligence Blog
Personalization is key to improving customer experience. And, in order to personalize a customer’s experience on a website or application, you need...
Insights and Analysis for the Data-Driven Enterprise
Personalization is key to improving customer experience. And, in order to personalize a customer’s experience on a website or application, you need...
“Taumatawhakatangihangakoauauotamateaturipukakapikimaungahoronukupokaiwhenuakitanatahu” This may sound like gibberish but it’s actually the name of a...
Many times the presumptions regarding the data that we store and provide are not always precise. Despite taking all necessary precautions our systems...
Studies have proved that one of the best ways for brands to reach out to their customers and engage with them is through email marketing. This holds...
There is nothing more precious than data. Businesses guard it like their survival depends on it. In fact, their survival, goodwill and reputation...
When should you introduce a new product line? How much of your advertising budget should you earmark for social media? Should you renew your contract...
All data goes bad (up to 25% per year), whether due to data entry errors or the simple fact that consumers change jobs, move, update email addresses, marry, etc. At Melissa, we help companies harness the value of their Big Data, legacy data, and people data (names, addresses, phone numbers, and emails) to drive insight, maintain data quality, and support global intelligence.
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