Insights and Analysis for the Data-Driven Enterprise
There is nothing more precious than data. Businesses guard it like their survival depends on it. In fact, their survival, goodwill and reputation...
When should you introduce a new product line? How much of your advertising budget should you earmark for social media? Should you renew your contract...
How does a business decide the pricing of a product? How do they decide how long a campaign should run in a city? What makes them choose to promote...
Today, data is an organization’s most valuable asset. The way this data is managed and analyzed is changing the way business information is used....
An essential part of email marketing, email validation ensures that emails reach their destinations without fail. Email validation helps in...
Melissa’s address Autocompletion tool, Global Express Entry, has recently been enhanced to include two new features: support for unique ZIP Codes in...
All data goes bad (up to 25% per year), whether due to data entry errors or the simple fact that consumers change jobs, move, update email addresses, marry, etc. At Melissa, we help companies harness the value of their Big Data, legacy data, and people data (names, addresses, phone numbers, and emails) to drive insight, maintain data quality, and support global intelligence.
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