Melissa India

Global Intelligence Blog

Insights and Analysis for the Data-Driven Enterprise

MDM project initiative

Relationship between Data Quality and MDM

When businesses need to make decisions about their future, they rely on data. Data is what determines where the next store should be opened, how to...

India

How to Find And Avoid Spam Trap Emails

The risk of falling into a spam trap is probably your marketing team’s biggest fear when sending cold emails. Spam traps are valid, deliverable email...

international autocomplete

How to Select an Address Autocomplete Tool

“Taumatawhakatangihangakoauauotamateaturipukakapikimaungahoronukupokaiwhenuakitanatahu” This may sound like gibberish but it’s actually the name of a...

data quality

What is Data Profiling and Why Profile Your Data?

Many times the presumptions regarding the data that we store and provide are not always precise. Despite taking all necessary precautions our systems...

    About This Site

    All data goes bad (up to 25% per year), whether due to data entry errors or the simple fact that consumers change jobs, move, update email addresses, marry, etc. At Melissa, we help companies harness the value of their Big Data, legacy data, and people data (names, addresses, phone numbers, and emails) to drive insight, maintain data quality, and support global intelligence.

    Find Us

    #45/B, Green Arch
    3rd Floor, 1st Main Road
    3rd Stage, J.P. Nagar.
    Bangalore-560078, India

    +91 (0)80 4854 0142
    info.in@melissa.com