Melissa Advocates Data Quality as Priority in the Battle Between Inflation and Marketing Programs

Melissa Team | 2022, Address Correction, Address Quality, Address Standardization, Address Validation, Address Verification, Data Quality, Mailing, ROI, Uncategorized | , , ,

ROI calculator demonstrates data quality’s critical role in eliminating waste, reducing costs, and avoiding lost opportunities

Rancho Santa Margarita, CALIF – November 16, 2022 – Melissa, a leading provider of global data quality, identity verification, and address management solutions, today advocated for prioritizing data quality in marketing operations strained by inflation and increasing costs. 

“Data quality touches every aspect of business, making it one of the most successful areas to shave dollars off the cost of customer outreach,” said Greg Brown, vice president global marketing, Melissa.… Read More

Melissa Data Named a Niche Player in 2022 Gartner® Magic Quadrant™ for Data Quality Solutions

Melissa Team | 2022, Data Quality, Gartner, Gartner Magic Quadrant, Press Release, Uncategorized | , , , , ,

Melissa Data positioned in report for third consecutive year

Rancho Santa Margarita, CALIF – November 15, 2022 – Melissa, a leading provider of global data quality and address management solutions, today announced it has again been recognized by Gartner in the Magic Quadrant for Data Quality Solutions1. Melissa Data was one of 16 vendors included in the report.… Read More

Melissa 2023 Catalog Offers Global Solutions for Identity Verification and Address Management

Melissa Team | 2022, catalog, Press Release, Uncategorized | ,

Industry resource highlights importance of global customer data tools for DBAs, developers, and direct marketers

Melissa, a leading provider of global data quality, identity verification, and address management solutions, today announced availability of its 2023 Melissa Solutions Catalog, highlighting the company’s comprehensive suite of solutions and services that help keep customer data clean, current, and enriched for the greatest insights and most efficient business practices.… Read More

Melissa Partners with ID-Pal to Launch Melissa ID for Seamless Contact Verification in Real-time

Melissa Team | 2022, Address Correction, Address Standardization, Address Verification, Biometrics, Digital Identity Verification, Global ID Verification, ID Document Verification, Identity Verification, Press Release, Uncategorized | , , , , , , , , , ,

New app runs safe, secure background checks in parallel with data entry, strengthening identity verification efforts and the customer experience

Rancho Santa Margarita, CALIF – August 17, 2022 – Melissa, a leading provider of global data quality and address management solutions, today announced its partnership with ID-Pal, a global identity verification provider. Collaboration between the two companies has resulted in Melissa ID, a unique, fully-customizable, out-of-the box SaaS solution using a multi-layered approach that includes biometrics, facial matching, liveness testing, address verification, and document checks for automated identity verification.… Read More

Melissa Empowers Political Candidates to Boost Campaign Efforts with Comprehensive Data

Melissa Team | 2022, Data Enhancement, Press Release, Uncategorized | , , , , ,

Augmenting limited voter registration data drives stronger engagement with constituents based on voter sentiment and affiliations

Rancho Santa Margarita, CALIF – August 3, 2022 – Melissa, a leading provider of global data quality and address management solutions, today announced availability of its data enhancement tools for political candidates, PACs, and grassroots organizations seeking to reach prospective supporters and improve their Get Out the Vote (GOTV) efforts.… Read More