Melissa Highlights the Marketing Impact of Data Quality at the B2B Marketing Expo/Los Angeles

Melissa Team | 2022, Customer Experience, Data Enhancement, Data Quality, Direct Mail, Email Marketing, Mailing Lists, Press Release, Trade show, Uncategorized

Onsite demonstrations will show marketing professionals how clean, current, and complete data contribute to effective campaigns and programs

Rancho Santa Margarita, CALIF – March 30, 2022 – Melissa, a leading provider of global data quality and address management solutions, today announced the company will exhibit and share its array of data quality tools for marketers at the B2B Marketing Expo on April 6 and 7 at the LA Convention Center in Los Angeles.… Read More

KYC & AML – The 3 Main Considerations for 2021

Melissa UK Team | eIDV, Fraud Prevention, Identity Verification, Uncategorized, United Kingdom

The continuing rise in digitalisation has led to businesses embracing digital operations. Online businesses saw an even bigger uplift during the pandemic as they enabled consumers to shop for their favourite brands, relatives to transfer money overseas and provided channels for consumers to communicate.

The growth in online activity has meant an increase in fraud. This will shape how we undertake ‘know your customer’ (KYC) activity and how much emphasis organisations will take to make sure the person on the other side the screen is really who they say there are.… Read More

Is now the time for one global ID verification data source?

Melissa UK Team | Uncategorized

It is an inescapable fact that for effective ID verification, and therefore KYC and AML compliance, financial services companies need to access to billions of records in real-time to ensure adequate checks are made while onboarding a new customer, and deliver that all-important smooth customer experience.

The issue is, if you are a financial services organisation with a global reach the types of information available to carry out effective ID verification differs between countries.… Read More

Global Data Quality Suite – what is this?

Melissa UK Team | Uncategorized

We keep mentioning our expertise in data quality and we constantly talk about our Global Data Quality Suite but what does it all really mean? And why should you care about it?

In a nutshell, bad data is bad for business. Stats show that 2% of revenue is lost on dealing with incorrect data which results in a reduction in marketing spend, availability of resources, staff time and customer engagement.… Read More

The Role of ID Verification in the Customer Experience

Melissa UK Team | Uncategorized

For consumers looking for a smooth onboarding process, ID verification provides an easy to follow procedure meaning that an organisation can quickly establish a customer’s ID enabling a positive customer experience.

What is also equally important is that fact that ID verification generates consumer confidence which will also drive a positive customer experience.

How so?

The customer experience is related to the ability for customers to trust an organisation especially in industries where sensitive information is involved.… Read More