Max Mustermann, Mustermann Max, M. Mustermann … ein Name, zahlreiche Varianten. Das Risiko, dass Unternehmen Kontaktdaten mehrfach vorhalten, ist groß. Experten schätzen, dass jede Datenbank durchschnittlich 8 bis 10 % Dubletten beinhaltet. Bei Unternehmen, die Daten ihrer Kunden bzw. Interessenten in unterschiedlichen Systemen speichern, kann dieser Wert noch um ein Vielfaches größer sein. Die Folgen sind höhere Kosten durch Mehrfachaussendungen, verärgerte Kunden und falsche unternehmerische Entscheidungen.… Read More
2021 Melissa Catalog Highlights Tools that Fuel Clean Data in Drug Discovery, Research and Collaboration
New resource features healthcare data quality solutions powered by machine learning and designed to unlock complex data for clinical research
Rancho Santa Margarita, CALIF – January 27, 2021 – Melissa, a leading provider of global data quality and address management solutions, today announced its 2021 Melissa Solutions Catalog series featuring healthcare data quality tools and services, ideal to cleanse healthcare and life science data crucial to unlocking drug discovery and collaboration, clinical research, and precision medicine.… Read More
Melissa 2021 Catalog Advocates Better Address Management, ID Verification, and Data Enrichment
Resource guides offer customer data tools for DBAs, developers, and direct marketers; supplement features semantic data tools for healthcare research
Rancho Santa Margarita, CALIF – January 26, 2021 – Melissa, a leading provider of global data quality and address management solutions, today announced its 2021 Melissa Solutions Catalog series which highlights the company’s comprehensive suite of solutions and services that help keep customer data clean, correct, and valuable to business operations.… Read More
Rancho Santa Margarita, CALIF – June 16, 2020 – Melissa, a leading provider of global data quality and address management solutions, today announced a special voter registration data file analysis and processing service to help election boards and registrars improve the accuracy of voter rolls to support implementation of vote by mail programs.
Heading into the U.S. general election in November, it is imperative that jurisdictions possess accurate voter data to properly manage the distribution of voter materials—including vote by mail ballots which have gained widespread traction in the wake of Covid-19,” said Greg Brown, Vice President, Global Marketing, Melissa.
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What is a single customer view?
A single customer view, also known as a 360 view of your customers is a method of consolidating all the data you have on your prospects or customers which may be entered into your systems from various channels and merging it into one single record.
Most companies will experience this problem of having scattered information about the same customer which is why matching and merging your customer data into one consolidated record will enable a powerful view demographically, as well as the actions they may have performed over mobile, online, and offline.… Read More