Insights and Analysis for the Data-Driven Enterprise
Format, the cover letter, the reply form, the premiums and/or freemiums ... all key components of a direct mail package. But the most key component...
By Alan Sharpe What do your prospect's read first when they receive your direct mail package? According to direct mail consultant Allyn Kramer, there...
You spent the last few months of 2007 preparing for your 2008 direct mail campaign. Now that 2008 is here, how can you know if your direct mail sales...
As consumers move their media preferences toward customized, one-to-one vehicles such as iPods, satellite radio and TiVO, marketers are challenged in...
Is direct mail the most effective marketing channel ever? A group of chief marketing officers think so. Here's more of what your fellow CMOs think of...
Picture this - you can now place your company logo on a U.S. postal stamp. How's that for added branding? Personalized postage, here we come....
All data goes bad (up to 25% per year), whether due to data entry errors or the simple fact that consumers change jobs, move, update email addresses, marry, etc. At Melissa, we help companies harness the value of their Big Data, legacy data, and people data (names, addresses, phone numbers, and emails) to drive insight, maintain data quality, and support global intelligence.
Address
22382 Avenida Empresa
Rancho Santa Margarita, CA 92688-2112
Hours
Monday—Friday: 9:00AM–5:00PM PST
Be the first to know about new data quality and product features.